HemonX – Master SeriesWhat is The Master Series?The Master Series is the sum knowledge of two “OG†Advertisers with a combined 27 years experience, $176,000,000+ in Adspend and currently running north of $5,000,000+ right now – showing YOU how to run ads with strategies and methods that are working TODAY, in the “New Era†– with clarity, confidence, precision and control – delivered via a 7 hour video course.We achieve this by throwing ALL the hacks, tips, tricks and treats OUT the window – and showing you the CORE fundamentals of what TRULY makes advertising work, by diving deep into conversion psychology, copywriting principles, conversion rate optimization AND our “Decentralized Account Structure & Scaling System†so that you’re never at the mercy of algorithms bumps, platform changes, privacy updates or ANY inconvenience that DESTROYS most advertisers chances of winning.To be blunt? If you or someone on your team is running paid traffic right now on Facebook and it feels like a rollercoaster… then this is the solution you’ve been looking for, at a price that’s just a downright steal.Your Masters InstructorsAshton ShanksAshton Shanks, AKA “The Savage Media Buyer†has personally managed over $110M in ad spend across Facebook, Google, YouTube, Snapchat and TikTok for brands you see on your newsfeed every single day. Ashton could be described as “The Lineal Heavyweight Champ†in the world of paid traffic – on his rise to Director of Advertising at Traffic & Funnels, he become known as “the man who beat the man†– going head to head with the kings of paid traffic and taking them down one at a time. Ashton is the CEO of Hemon Media – a paid advertising agency managing $5M+ every month and the CEO of HemonX – his flagship media buying training and recruitment program.Jonathan GreeneJonathan Greene is a media buying “OG.†He’s been running facebook ads since “Beacon.†IYKYK. In his career, he’s spent over $50M in ads across Facebook, Google, YouTube, TikTok, and more. He is the Head Instructor of HemonX, responsible for training up the next generation of media buying savages. He’s written three books, managed media for hundreds of brands, and is responsible for developing the “direct response conversion heuristic,†which is a systematic approach to improving any conversion activity.Dear Future Master Series OwnerzFrom: The laptop of Ashton ShanksCEO Of The Hemon Media Group, HemonX, Traffic & Funnels & The Sales MentorRe: Running Ads in the “New Era†(and why this is your only way out)Let me ask you a question…You.+The Foundational Tactics, Principles, Strategies & methods Of Two Of The Worlds Highest Regarded & Most Well-Respected Media Buyers.Equals?What would that equal?Higher ROAS?Better Profit?4,578X Returns?Scaling to the MooOnN?Possibly…But let’s be real for a sec – I’m sure you’re sick to the back teeth of hearing claims like that.So let’s skip those.I can’t promise you a single thing anyway – UNLESS you take what I’m about to show you and actually implement it.Agreed? Gucci.Now, let’s roll…So, what am I about to show you?You’re about to get a…A Peek Behind The Curtain.A peek behind the curtain to reveal……Strategies, tactics and methods that are working right now – in the “New Era†of online marketing & advertising.A peek behind the curtain to reveal……The “psyche†of TWO media buyers running $5,000,000+ in ad spend every month, right now.A peek behind the curtain to reveal……the knowledge and insight that comes from spending $174,000,000+ on paid traffic.A peek behind the curtain to reveal……what it’s like to run traffic for companies like… ClickFunnels(.)com, Jay Shetty, WarriorBabe, Steel Supplements, Traffic & Funnels, Dan Henry, Google, Dell, Ryan Stewman, Clients & Community and many, many more 7, 8 & 9-Figure brands.A peak behind the curtain to reveal…The CORE Principles We’ve Used To Train 203+ Media Buyers To Date…Turning them into downright savages, that……don’t have to worry about iOS14, privacy changes, algo bumps or platform updates.…think waaayyy beyond media buying – and actually think like full-stack sophisticated marketers.…are totally fluent in conversion psychology, copywriting and conversion rate optimization.…run ads with confidence, clarity, control and most importantly… profit.…cut CPA’s in half just for fun.…that never worry about “bad lead quality.’Folk that were once “stuck†in the matrix – that can now SEE the matrix.Here’s What Else You’re Going To Discover In The Master Series Mastering The 3 MOST Common Traits That The Most Uncommon Marketers PossessHow To Conduct Customer Research On “God-Mode†And Gain Unparalleled Insight Into Your Ideal Customer’s Psyche (And Our Top Tools To GAIN This Insight As Fast As Humanly Possible)The Singular Most Common Reason That 94.6% Of Advertising Campaigns Fail To Perform & How To Make Sure You Strike Gold, First Time, Every Time.A Little Known Secret That Allows You To “Flip On Your Creative Switch†And Bang Out The Most Creative Ads (Even If You’d Describe Yourself As The Polar Opposite Of Creative)How To “Biohack†Your Brain Into Creating The Sharpest, Most Compelling Ads Known To MankindHow To Stalk Your Competitors And Create Ads So Good (And So Much Better Than Theirs) That They’ll Furiously Despise You ForeverHow To Take Your Research And Turn It Into The ONE Thing That Your Ad Campaigns Will Live And Die By (Hint: It’s What The World’s TOP Ad Men/Women Are Paid Handsomely For)How To Peel Apart Your Ideal Customer’s Brain And Articulate Your Message In A Way That Appeals To Their Most Primal Instincts3 Ways To Create A “MOAT†Around Your Business And Ensure Your Competitors Can’t Even Get Within Arm’s Reach Of Your Ideal CustomersHow To Rack & Stack Your Ideal Customer’s Pain Points And Using Our Proprietary “Hook Generator†– Turn Them Into “Grab-Em-By-The-Throat†Marketing HooksHow To Leverage Our Timeless & Universal Conversion Heuristic To Analyze Every Single Piece Of Conversion Material – Ads, Emails, Sales Pages & Landing Pages [M = (V-C)A]Using Our Conversion Heuristic – Become An Absolute Wizard At Identifying The Biggest And Easiest Lever To Pull On ANY Ad, Email, Landing Page, Or Sales Page, To Elevate Conversions3 Heuristic Breakdowns Of Our Top Highest Converting Ads Of All Time (Based On $150M+ In Adspend)Two Universal And Time-Tested Principles From “The GodFather Of Advertising†Twisted & Refined For The Modern Advertiser To Instantly Enhance The Appeal Of YOUR Products And/Or ServicesDiscover The THREE Different Types Of “Costs†Associated With Marketing Your Products/Services In The Eyes Of The Consumer (And How To Minimize Them To Make BUYING… Effortless)Discover How The Old Way Of Media Buying (Still Used By 97%+ Of Media Buyers) Is The REAL Reason Why You Can’t Get Consistent & Predictable ReturnsDiscover Our “Marketer-First†Approach To Media Buying That Will Bring Total Clarity & Stability To ANY Ad Account With Extremely Efficient Data Flow And OptimizationYou’ll Discover How We Use Simple “Decision Enhancers†Pre-Built Into Our Ad Accounts To Bring Total Clarity And Show You Exactly What The Highest Leverage Point Is To Improve PerformanceDiscover Our “3-Phase Account Structure†That Is Slowly Becoming The Gold Standard For Media Buying (And Is Currently Used By “The Big Boys†In The World Of Paid Traffic)How To Conduct Split Tests Effectively To Enhance Conversions (Based On 3042+ Split Tests)You’ll Discover How 97.1%+ Of Marketers Are Carrying Out Split-Testing Incorrectly And How It’s Costing Them THOUSANDS Of Dollars Due To False ConclusionsYou’ll Discover The Sole Purpose Of Split Tests In A Conversion Marketing Environment (And It’s Not Necessarily Increasing Conversions)Our Two Simplest & Most Effective Tools For Conducting Fast And Efficient Analysis On Your Split TestsHow To Eliminate The Two Major Error Types Within Split Testing That Result In Significant Wasted Time & MoneyIf running & scaling ads with confidence, clarity, precision, control and profit is what you seek, this is the ultimate guide on how to get it.Here’s What’s Included In The Master Series…The Singular Most Common Reason That 94.6% Of Advertising Campaigns Fail To Perform & How To Make Sure You Strike Gold, First Time, Every Time.How To Peel Apart Your Ideal Customer’s Brain And Articulate Your Message In A Way That Appeals To Their Most Primal InstinctsHow To Leverage Our Timeless & Universal Conversion Heuristic To Analyze Every Single Piece Of Conversion Material – Ads, Emails, Sales Pages & Landing Pages [M = (V-C)A]Discover Our “3-Phase Account Structure†That Is Slowly Becoming The Gold Standard For Media Buying (And Is Currently Used By “The Big Boys†In The World Of Paid Traffic)3 Heuristic Breakdowns Of Our Top Highest Converting Ads Of All Time (Based On $150M+ In Adspend)
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