Course Curriculum
Welcome to the Cold Email Academy
Getting ed – What You Need To Know Before ing The First Lesson
Hardenbrook – The Cold Email Academy 2022
Cold Email Academy Cliff Notes
Cold Email Masters Workbook
Software, Tools, & Leads Discount Bonuses (0:34)
Template Scripts, Sequence, and Psychology
Cold Email Bootcamp
How to Take Action with This Course (2:21)
The 4 Core Principles to Build a Sales Machine (3:15)
How to Use Cold Email to Grow Your Business (3:09)
The Cold Email Mentality (2:32)
Who Uses Cold Email Successfully (2:23)
Debunking the Myths (2:38)
Types of Cold Email Campaigns (4:01)
Best Practices with Cold Email
Intro to Targeting with Cold Email (1:54)
Targeting with Cold Email (3:13)
Lets Create Your Perfect Prospect (4:00)
Customer Persona Worksheet
Customer In Context by Steve Blank
DIY Prospecting (Like a Boss)
Intro to Prospecting Like a Boss (1:15)
DIY Prospecting Benefits and Drawbacks (3:47)
Purchasing Leads: Benefits and Drawbacks (3:16)
DIY Prospecting Built to Scale (2:02)
Types of Emails We Want (2:18)
Prospecting Apps and Extensions (8:28)
Prospecting Google, Linkedin, Directories, and Forums (6:36)
Prospecting Competitors, Angellist, Product Hunt, and Twitter (9:17)
Super Fast with Linkedin (4:09)
Turning Directories into Emails (3:50)
Targeting Based on Software (1:40)
The Twitter Hack (4:19)
My Secret Source (3:45)
Scrubbing Your Data (1:50)
Scale Wining Sources with Outsourcers (6:29)
Instructions for Organizing Data Sources (2:13)
Purchasing Prospect Leads
Do You Need Any Help? (0:24)
Types of Lead Brokers (3:43)
Calculate Your Estimate ROI (2:33)
Outreach and Working with a Rep (2:07)
Writing Irresistible Cold Emails
Writing Irresistible Cold Emails (1:22)
Defining Your One Thing (0:53)
Content, Length, Spacing, and Punctuation (3:45)
The Connect-the-Dots Formula (3:14)
The Soft Touch Formula (6:07)
3 Levels of Personalization (7:52)
Your Call to Action (1:19)
Quick Hack for Composing Emails (1:24)
Subject Lines that Get Opened (3:55)
The Do’s and Don’ts (3:30)
How to Address Your Recipients (3:05)
Signatures and using PS, BTW and FYI (3:49)
Spot Checking Your Emails (2:22)
Compliance and References (2:44)
Compliance – Can-Spam Resource
Follow-up Sequences that Convert
Follow-up Sequences that Convert (1:59)
How Many Follow-up Emails to Send (2:49)
Is Your Sequence Annoying? (4:02)
Follow-up Sequence Breakdown (9:26)
Sending Cadence (2:44)
Using Humor in Your Follow-ups (2:57)
Delivering Your Email at Scale
Ready to Hit Send!? (1:34)
Sending Emails with a Plan (0:50)
Apps to Send in Bulk (4:06)
GMass Sending Extension (Easy and Inexpensive) (4:06)
Setup Your Email Alias (2:17)
Important Tout Update
Hacks to Bulk Import Your Prospects (3:04)
Formatting Your Templates (3:55)
How to Send Custom Emails in Bulk (3:46)
Setting Up Follow-up Campaigns (2:50)
Typical Open, CTR, and Bounce Rates (2:23)
Setting Up Seed Accounts and Do Not Mail Lists (2:19)
You Did it! Final Thoughts (0:29)
