Guy Yalif – Conversionxl – Using Personalization for More Conversions

In this session, we’ll start by setting up an A/B test and a multivariate test, step-by-step, to drive better conversions. We’ll explorePurchase Guy Yalif – Conversionxl – Using Personalization for More Conversions courses at here with PRICE $499 $75Guy Yalif – Conversionxl – Using Personalization for More Conversions Learn to set up and use personalization to get improved conversions across the customer lifecycle.This is a practical course is for those who know website optimization and want to use intelligent targeting to achieve greater ROI.Enroll in this 8-class personalization course to learn how to:Structure a personalization strategy from scratchEvaluate and pick the right tools and technologies for your businessAnalyze and frame results to evangelize winsUse personalization together with other technologies like account-based marketing, SEO, and A/B testing to create outstanding business results…and so much more.This course is right for you if…You understand the basics of website A/B testing. It is fine to be a beginner at A/B testingAdvanced A/B testers will find even more value in this courseYou’ve tried A/B testing and thought “it didn’t work for me”You’re accountable for driving your site visitors to take a certain action. This often means you have growth, demand gen, or acquisition in your titleIn just 4 short weeks, you’ll be able to…Understand personalization at a deep level, including how it fits in and enhances multiple parts of the customer lifecycleUnderstand how to use personalization for both B2B and B2C environmentsPut personalization to work together with analytics, account-based marketing, and creative agency/team workSet strategy and put in place the tools and processes to enable personalization for your businessAvoid typical pitfalls marketers encounter when starting to employ personalizationMake more money from your optimization efforts. That’s what it’s all about, right?Your 8-class schedulePersonalizing for ConversionClass 1 : What is Personalization?We’ll get started with an overview of mobile and desktop website personalization as an approach to driving better conversions. We’ll help you discern which one is right for you as you encounter different situations.Topics covered:What are different forms of web optimization and how do they differ? A/B testing. Multivariate testing. Rules based personalization. Predictive personalization.Which approach is right in which situation?Some of the tools you can use today for eachPersonalization applied to various verticals: ecommerce, financial services, lead gen, B2B, and moreHow much and what kind of data do I need for effective personalization?Where do we, as marketers, add the most value?Class 2 : Customer Segmentation & Deciding What to Optimize forIn this session, we’ll talk about different approaches to segmenting your customers and what that means for your personalization strategy.Topics covered:Segmentation approachesWhat’s ideal and what’s practical?How does the customer life cycle fit into your personalization approach?How do you choose what to optimize for? What impact does your optimization goal have on your work?Class 3 : Deciding What to Personalize: Approaches to Creating CreativeWhere do we start? What experiences should we focus on? Once we have data, where do we focus our next round of energy?Get Guy Yalif – Conversionxl – Using Personalization for More Conversions downloadCreative is important for personalization. The words, images, and layouts that change the mobile and desktop web experience are foundational for personalization. How do we practically go about doing this? What workflow is important?Topics covered:How to develop variation ideasTypical types of creative used in personalizationWorkflow for creating personalized creativeWorking in house and working with agenciesManaging approvals and setting expectationsClass 4 : A/B & MVT Testing to Enable PersonalizationIn this session, we’ll start by setting up an A/B test and a multivariate test, step-by-step, to drive better conversions. We’ll explore what kind of personalization is possible using these tools. We’ll then talk about where we, as marketers, can add the most value.Topics covered:A hands on view of driving conversions with an A/B testAdvantages and disadvantages of A/B testingAdvantages and disadvantages of multivariate testing (MVT)How marketers and agencies add value with A/B and MVTClass 5 : B2C PersonalizationIn this session, we’ll dive deeper into personalization approaches with a focus on driving consumer behavior. We’ll walk through example setups with rules-based and predictive personalization.Topics covered:Goals of B2C personalizationA hands on view of driving conversions with rules based personalization (RBP)A hands on view of driving conversions with predictive personalization (PP)How marketers and agencies add value with RBP and PPClass 6 : B2B PersonalizationIn this session, we’ll dive deeper into personalization approaches with a focus on driving the behavior of business customers. We’ll address the unique challenges of B2B personalization, which often include low traffic volume and low conversion rates. We’ll walk through example setups with rules-based and predictive personalization.Topics covered:Goals of B2B personalization and key differences from B2C personalizationA hands on view of driving conversions with rules based personalization (RBP)A hands on view of driving conversions with predictive personalization (PP)Account Based Marketing and anonymous marketingHow marketers and agencies add value with RBP, PP, ABMClass 7 : Analyzing Results & IteratingIn this session, we’ll talk about the typical ways marketers demonstrate lift, progress, and insight. Our goal is to help you, the marketer, be a hero.Topics covered:Integrating with Google Analytics and MixpanelIntegrating with in-house systemsWhat is the right granularity of analysis?What is the right time horizon of analysis?How does personalization analysis differ from A/B testing analysis?What do takeaways mean when you’re continually personalizing?What should I focus on next?Connection to paid mediaClass 8 : How to Bring to Life into your BusinessWe will tie everything together in this final session. We will talk about practical rules of thumb to consider as you set up personalization in your business. We’ll cover things to watch out for and typical pitfalls.Topics covered:How to set yourself up for early successTypical pitfalls to avoidPulling it all togetherGet Guy Yalif – Conversionxl – Using Personalization for More Conversions downloadPurchase Guy Yalif – Conversionxl – Using Personalization for More Conversions courses at here with PRICE $499 $75