Guillermo Rubio – How to Write High Impact Emails

The Best “Hidden in Plain Sight” Opportunity for Writers… Bar None! Why thousands of companies (like mine) are happy to pay writers $3,000, $4,000, $5,000 per month — and more… For something you already know how to write (Emails)! A total of 10 incredibly detailed lessons on how to write emails from top to bottom — from the all-important subject line… all the way down to the “call to action” and the most-often-read “P.S.” There are practice assignments designed to “ingrain” the knowledge as you learn, plus tons of samples G uses to show you how important principles are applied to actual copy. How to Write High Impact Emails takes everything G has learned about writing high-performance emails — and distilled it into one, easy-to-follow, learn-at-your-own-pace writing program. Revealed in this 10-part “all-in” learning program are G’s exclusive, tried-and-true, market-tested email writing techniques… Like his C+B+P formula for writing an email subject line — based in part on a Russian psychologist’s “open loop” theory G discovered — that can rocket email open rates tenfold and more… G’s groundbreaking pre-framing technique where you choose the words and structure your email so your reader is in the ideal “emotional frame” to view the article or sales page you’re sending her to… To be a great email writer you MUST know your reader… so G gives you his nine questions he asks in order to get to know his readers better than they know themselves… PLUS eight places to visit online to get an instant laser-focused read on any prospect you’re writing to… Feel a million lightbulbs go off in your head as G applies master copywriter Gene Schwartz’s “five stages of prospect awareness” to email writing. Note: This knowledge will help you write not only strong emails, but stronger copy across the board! You’ll learn the difference between writing “direct” and “indirect” emails — and the precise time in every campaign you should use one or the other for maximum effect… You’ll learn how to structure your email and organize the “body” of your email using G’s LSF Principle of logic, structure, and flow… You’ll master the art of writing an irresistible call to action that gets your reader to click that link — a powerful “measuring stick” your clients will use to see how well your emails perform… G will introduce you to the variety of email types a client could ask you to write… expert ways to structure any email… subtle differences between emails that lead to sales messages, welcome emails, and emails meant to “nurture”… More than a dozen email writing “do’s and don’ts” — and an email checklist you can hold up against every email you write to make sure you’ve covered all the bases!