The customer experience doesn’t happen on a screen, it happens… in the mind.
MASTERY The Step-By-Step Framework To Create Better
Growth Design – Product Psychology Mastery
User Experiences Using Psychology
This course shows you the psychological frameworks to ethically improve any product feature or growth area (activation, retention, monetization).
After you complete this course, you’ll be able to:
Turn any experience into something valuable for your users
Know where the customer journey fails and how to solve it
Make smarter (and faster) product decisions
Find better solutions with less trial and errors
Justify your product decisions
And have the convincing vocabulary to back them up
Here’s what you’ll get:
MODULE 1 Understand User Behaviors
With 3 Proven Mental Models
How to use storytelling to build user empathy
How to motivate people to act (while staying ethical)
What impacts people’s ability (6 elements that drive action)
Advanced applications of the Psych Framework to better understand user behaviors
MODULE 2 Find The Gaps To Improve Any Experience
Using The B.I.A.S. Framework Growth Design – Product Psychology Mastery
The B.I.A.S. Framework: 4 fundamental principles of interaction
How to help people see what’s important
How people understand what they see
How to help users get to their goal faster
How people can remember your product experience as something delightful
How to reverse engineer your product and understand what’s wrong with any experience
MODULE 3 Create Delightful Moments
Aligned With Your Business Goals Pro Growth Design – Product Psychology Mastery
How to find your customer’s most important moments in your experience that will generate your biggest ROI)
Proven techniques to turn an average experience into a delightful one that people love
How to re-order the customer journey to maximize overall psych
MODULE 4 Communicate Product Decisions
To Better Rally Your Team & Stakeholders Growth Design – Product Psychology Mastery
Understand how stakeholders think
How to communicate solutions and justify your decisions in a simple way
5 tactics to help you communicate your decisions based on psychology
Make better ethical decisions as a team
How to create humane, ethical and mindful products
