WHAT YOU GET?
MODULE 1:
Discovering Your Product Idea
Harness the combination of Gretta’s expertise and AI to uncover winning product ideas. Dive into the advanced framework that has transformed numerous simple ideas into multi-million dollar stores.
Lesson #1: How To Come Up With An Idea
Lesson #2: The P.S.S.P. Framework For Ideation
Lesson #3: Choosing The Right Idea
Lesson #4: New Lesson: Using AI to generate product ideas
Lesson #5: How To Make Your Product Different & Better: Design + Function
Lesson #6: How To Make Your Product Different & Better: Price & Time
Lesson #7: Using Data to analyze and understand trends
Lesson #8: How To Find Your Target Customer
Lesson #9: Crafting Your Customer Persona
Lesson #10: Crafting Your Customer Persona Update
Lesson #11: How To Plan An Idea (Canvases)
Lesson #12: How To Validate Your Idea
Lesson #13: How To Validate Your Idea Update
Lesson #14: The TikTok Creative Center
MODULE 2:
BRANDING & STORE SETUP IN THE AI ERA
In this module you’ll discover the secrets to creating a brand that stands out from among anything else in your market. Gretta helps you set up a business which attracts buyers and influencers and has them chasing you, instead of you chasing them.
Lesson #1: What Is a Brand?
Lesson #2: Minimum Viable Brand (MVB)
Lesson #3: Choosing a Name (Namestorming)
Lesson #3: Choosing a Name Update
Lesson #4: Brand Look & Feel (Logo, Color Palette, Fonts)
Lesson #5: New Lesson: Ai Powered Branding
Lesson #6: Store Options
Lesson #7: Set Up Your Shopify Store
MODULE 3:
DEVELOPING & PLANNING YOUR PRODUCT
In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between — using AI tools to make every part of the process easier. This section is so in-depth it required us to break it into two parts.
Lesson #1: Introduction to Start & Scale Manufacturing
Lesson #2: Validation (MVP)
Lesson #3: Designing Your Prototype
Lesson #4: Packaging Design, Look & Feel
Lesson #5: Packaging Design, Look & Feel Update
Lesson #6: Finding a Manufacturer for Your Packaging
Lesson #7: How To Find A Local Manufacturer
Lesson #8: Finding A Global Manufacturer
Lesson #9: Alibaba walkthrough
Lesson #10: Shipping & Tracking
MODULE 4:
MAKING YOUR PRODUCT PROFITABLE
In this module Gretta covers the entire process from prototyping your idea and getting your first sample, all the way to placing international orders and everything in between. This section is so in-depth it required us to break it into two parts.
Lesson #1: Finance 101 (Costs, Margins, Profits)
Lesson #2: Product Pricing
Lesson #3: Placing Your First Stock Order With A Local Or Global Manufacturer
Lesson #4: Product Inspection
Lesson #5: Trademarks & Patents
Lesson #6: Breaking The Mould
Lesson #7: Profit Margin
MODULE 5:
BUILDING AN ENGAGED AUDIENCE USING AI
In this module you’ll learn how to launch your stores to “Day 1 Sales”. You’ll use AI to build and power the exact same audience building system that allowed Gretta to bring in $100,000 on her first day with one of her stores!
Lesson #1: Market To Product Fit
Lesson #2: The 3 C’s Of Community
Lesson #3: Content Territories
Lesson #4: Content Weighting
Lesson #5: Content Curation
Lesson #6: Ai-Powered Content Creation
Lesson #7: Brand-Generated Content (BGC) vs. User-Generated Content (UGC) vs. Influencer-Generated Content (IGC)
Lesson #8: Building Your Content Funnel
Lesson #9: Post-Purchase Stage
Lesson #10: Giveaways
Lesson #11: Marketing Psychology
Lesson #12: Your Waitlist Landing Page
MODULE 6:
THE INFLUENCER MARKETING BLUEPRINT
In this module, Gretta walks you through her entire Influencer Marketing Blueprint from A to Z. You’ll know exactly how to leverage these relationships with the power of AI-driven insights to maximize exposure and sales.
Lesson #1: Getting Started With Influencer Marketing (Part A)
Lesson #2: Getting Started With Influencer Marketing (Part B)
Lesson #3: Identifying The Right Influencers
Lesson #4: Audience Analysis
Lesson #5: Macro Vs. Micro Influencers
Lesson #6: How To Find Influencers
Lesson #7: Outreach To Influencers
Lesson #8: Negotiating With Influencers
Lesson #9: Leveraging Assets To Maximize Results
Lesson #10: Measuring ROI Of Your Campaign
Lesson #11: How To Use Hey To Scale Influencer Marketing
BONUS: Influencer & Instagram SOPs
MODULE 7:
OPTIMIZED LAUNCH CHECKLIST & OPERATIONS
Unlock the secrets to a successful store launch and streamline your operations using both traditional methods and AI enhancements
Lesson #1: Launch Checklist
Lesson #2: Free Shipping
Lesson #3: Afterpay Or Zip Pay
Lesson #4: Logistics – Holding Stock
Lesson #5: Customer Support
Lesson #7: Customer Support UPDATE
Lesson #8: Gretta’s Marketing Stack
Lesson #9: Reiterate/Optimize Your Product
MODULE 8:
STRATEGIES TO SCALE YOUR STORE
Leverage cutting-edge techniques and tools to grow your store post-launch, ensuring sustained success and profitability. In this module you’ll learn how to scale your store post launch. You’ll discover the exact methods Gretta used to take her very first business from $0 to $600/month in only 6 months.
Lesson #1: Cart Abandonment
Lesson #2: Thank You Cards In Order
Lesson #3: Raising Your AOV
Lesson #4: Upsells/Cross Sells
Lesson #5: Growing Your Email Database With Pop-Ups
Lesson #6: Email Marketing
Lesson #7: Offers & Coupon Codes
Lesson #8: Customer Reviews Social Proof
Lesson #9: 3PL – Third Party Logistics (Warehouse To Customer)
Lesson #10: Freight Forwarding – Moving Product From Manufacturer To Your 3PL
Lesson #11: When To Create Your Next SKU
Lesson #12: “Next Steps for Scaling: Become an Ecommerce Master
Lesson #13: Next steps for scaling: Foundr+”
Lesson #14: A Story About Getting Started
