So you have a profitable campaign on Facebook, but you can’t scale up?
You raise the budget but then your CPM shoots up?
Greg Davis – Facebook Ads Domination
You want to scale like the big guys spending $50k+ everyday?
Losing accounts trying to scale?
You’re in the right place.
First thing first
Before we get into the particulars about scaling let’s get into something I’ve never heard anyone talk about – the mentality of scaling.
Before I was successful, I would go to seminars or read books and they would always start with mindset. At the time I was like what’s this boring stuff get to the money making.
But now, after achieving some success I get it now. You can’t have success without the proper mindset.
Many people have paid me a lot to coach them over the years, and one thing I’ve noticed is that the people that don’t succeed have an unconscious fear of success.
When they start getting close they start to self-sabotage.
Another big problem that keep prospective media buyers from being able to scale is fear of spending money.
Media buying is about BUYING traffic. Obviously at a profit.
But if you want to make big money you have to spend big money. Even though we had a profitable campaign and were getting paid in a week, they couldn’t stomach spending $20k – $40k per day.
Even though they were at 100% ROI.
Sounds weird but I’ve seen it happen several times.
So if you want to scale you have to spend money. A lot.
The Snowball Effect
The beauty of scaling is you can start small and have a large campaign in a short period of time.
So you’re not starting out spending $20k – $40k a day
You can start with $500/day, which would give you $3500 for the week. At that low volume you’re probably looking at a 3:1 ROI. So that $3500 becomes $10,500.
Take that entire $10,500 and buy more traffic. At the end of week 2 you have $31,500.
At the end of week 3 you have $94,500 which will allow you to spend $13,500/day.
Now you’re down to 2:1 ROI because as volume goes up ROI typically goes down. But we’ll make it up with volume. So at the end of week 4 you have $189,000, which translates into $27,000/day you can spend.
That’s how you go from $500/day to $27,000/day in a month.
The keys are:
1. It has to convert well
2. Reinvest ALL the profits into more traffic
