Great Myths of the Brain

Great Myths of the BrainGreat Myths of the Brain (Great Myths of Psychology)Great Myths of the Brain introduces readers to the field of neuroscience by examining popular myths about the human brain.Explores commonly-held myths of the brain through the lens of scientific research, backing up claims with studies and other evidence from the literatureLooks at enduring myths such as “Do we only use 10% of our brain?”, “Pregnant women lose their mind”, “Right-brained people are more creative” and many more.Delves into myths relating to specific brain disorders, including epilepsy, autism, dementia, and othersWritten engagingly and accessibly for students and lay readers alike, providing a unique introduction to the study of the brainTeaches readers how to spot neuro hype and neuro-nonsense claims in the mediaGet Download Great Myths of the Brain Right Now!Review“THESE days you can’t go to a children’s birthday party without one of the adults making a knowing comment about the excited scamps being “high on sugar”. In fact, there’s no evidence that sugar makes children hyperactive. But the remark illustrates the way false beliefs about how our brains work permeate most aspects of life – as does the burgeoning of buzzwords like neuromarketing or neuroleadership. Such “neurobollocks”, to borrow the title of a popular science blog, is ably and entertainingly demolished by Christian Jarrett in Great Myths of the Brain. As a journalist in this field, I thought I would know most of these myths, but there was plenty here that was new and interesting to me.” (New Scientist, December 2014) Get immediately download Great Myths of the Brain“The book is also very impressive in its scope, covering things like the historical notion that the heart was actually the source of consciousness, to modern-day problems like how fMRI scans are believed to be far more powerful than they actually are. The writing is often very clear but without compromising accuracy or thoroughness, which is an impressive feat in its own right.” (The Psychologist, Autumn 2014)“Christian Jarrett’s Great Myths Of The Brain is the sort of book that every amateur brain enthusiast should have on his or her shelf. The book is an effort to assemble all the common and not-so-common myths about the brain, past and present, and explain why they’re all wrong using genuine neuroscience.” (BBC Focus Magazine, January 2015)“Great Myths of the Brain is a kind of primer that teaches neuroscience by debunking neurononsense, beginning with ancient ideas like “Thought Resides in the Heart.” You’ll learn that much of the neuroscience you hear is trivial or wrong, and also see the useful research threads to follow. The word “brain” isn’t entirely giving us false hope. A neuroscientist-turned-writer, Christian Jarrett is editor of the British Psychological Society’s Research Digest, a blogger, and the father of baby twins. His elegant, enthusiastic prose doesn’t shy from controversy.” (The Weekly Standard, April 2015)“As you can tell from the length of this review, there is a lot to be learnt from this book. I certainly learnt a few things even if I wasn’t always taken in by some of the myths out there. The brain is a remarkable organ and clearing away the myths to see what is really there will show its true strengths and if you use in your fiction, make for better up-to-date stories. Read, digest, learn and dispel those myths.” (SFCrowsnest.org.uk, 1 November 2014)ReviewThe more we are interested in the brain and how it explains our behaviour, the more important it is that we rid ourselves of untruths and half truths. Myth buster extraordinaire, Christian Jarrett, is an engaging and knowledgeable guide who spring cleans the cobwebs of misinformation that have accumulated over recent years. You will be surprised at some favourite beliefs that turn out to be scare stories or wishful thinking. Yet, Jarrett conveys a strong optimism about fresh approaches that will result in new knowledge. All claims are well substantiated with references. It will be fun to learn from this book.—Professor Uta Frith, UCL Institute of Cognitive NeuroscienceChristian Jarrett is the ideal guide to the fascinating, bewildering and often overhyped world of the brain. He writes about the latest discoveries in neuroscience with wonderful clarity, while cleanly puncturing myths and misinformation.—Ed Yong, award-winning science writer, blogger and journalistGreat Myths of the Brain’ provides and incredibly thorough and engaging dismantling of neurological myths and misconceptions that abound today. For anyone overwhelmed by copious bogus neuroscience, Christian Jarrett has generously used his own mighty brain to clear this cloud of misinformation, like a lighthouse cutting through the fog.—Dr Dean Burnett, Guardian blogger, Cardiff University Get immediately download Great Myths of the BrainLots of people cling to misconceptions about the brain that are just plain wrong, and sometimes even dangerous. In this persuasive and forceful book, Christian Jarett exposes many of these popular and enduring brain myths. Readers who want to embrace proper neuroscience, and arm themselves against neurononsense will enjoy this splendid book, and profit greatly from doing so.—Elizabeth F. Loftus, Distinguished Professor, University of California, IrvineChristian Jarrett, one of the world’s great communicators of psychological science, takes us on a neuroscience journey, from ancient times to the present. He exposes things we have believed that just aren’t so. And he explores discoveries that surprise and delight us. Thanks to this tour de force of critical thinking, we can become wiser—by being smartly skeptical but not cynical, open but not gullible—David G. Myers, Hope College, author, Psychology, 11th EditionA masterful catalogue of neurobollocks.—Dr Ben Goldacre, author of Bad Science and Bad PharmaIn this era of commercialized neurohype, Christian Jarrett’s engaging book equips us with the skills for spotting the authentic facts lost in a sea of brain myths. With compelling arguments and compassion for the human condition, Jarrett teaches us that the truth about the brain is more complicated, but ultimately more fascinating, than fiction.—The Neurocritic, neuroscientist and bloggerChristian Jarrett has written a wonderful book that is as entertaining as it is enlightening. When it comes to brain science, a little knowledge is a dangerous thing. Jarrett has done us all a great service by peeling back the layers of hype to reveal what we really do know – and don’t know – about how the brain functions.—Prof Christopher C French, Goldsmiths, University of London Get immediately download Great Myths of the Brain– Download Sample files “Great Myths of the Brain”Course Requirement: Great Myths of the BrainReal Value: $37.8400One time cost: USD22.7000Frequently Asked Questions For “Great Myths of the Brain”How to make payment for “Great Myths of the Brain” ?Please add to cart on this page and go to checkout page. You can also add as many other products as you like and make a one-time payment.We accept several type of Stripe payments such as Visa, Mastercard, American Express, Discover, Diners Club, Google Pay, Apple Pay and JCB, payments from customers worldwide. Paypal & Bitcoin please contact us.We strongly recommend our customers to make a payment through Stripe & Paypal . 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