What You Learn:
Email
Optimizing your email marketing
How to pull data
A/B testing with email marketing
Email campaigns: Where to start, how to organize them, optimize them, and more
Analyzing email open rate
Analyzing click rate
Analyzing opt-out rate
Analyzing conversion rate
Email automation and flows
Email sign-up forms
SMS
Types of SMS marketing
SMS voice
Growing your SMS list
Getting started with SMS
Managing SMS responses
SMS optimization
Putting it all together
Subscription marketing in relation to email and SMS
Understanding all customer communication channels
Lists and segementing
Tech recommendations
Customer review integrations
Customer rewards integrations
Customer referral integrations
