Gerardo Perez – How to Run TikTok Ads – Foundr

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Gerardo Perez – How to Run TikTok Ads – Foundr
REACH THE FASTEST-GROWING NEW AUDIENCE ONLINE AND GROW YOUR BUSINESS WITH TIKTOK ADS
SIGN UP NOW!

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PROOF THAT TIKTOK ADS ARE THE MARKETING OPPORTUNITY OF THE DECADE

FASTEST TO ONE BILLION ACTIVE USERS…
AGE 30 & ABOVE

Over 50% of TikTok users are 30 or older, it’s not just for teenagers anymore.

#1 IN SPENDING

Global spend on TikTok for Q1 2022 was the biggest quarter for any app or game ever. people buy here.

MOST ENGAGING

Average users spend 25.7 hours per month on TikTok, more than Facebook and Instagram combined

IF YOU’RE RUNNING ADS, YOU KNOW THIS:

GROWTH HAS STALLED, EVEN 

FOR THE BEST ADVERTISERS

Even the biggest platforms are seeing declining user growth for the first time in their history. And with paid ads being more crowded than ever, it’s too risky to rely on just one paid channel.

THE TRENDS WE’RE SEEING…

LESS TRACKINGApple’s anti-tracking protections set to cost Facebook $12B in 2022 alone.

DECREASING ROASRazor-thin margins as ad costs continue to increase and performance decrease.

AD FATIGUEMore advertisers targeting your same audience creates faster ad fatigue.

This isn’t saying don’t use Facebook ads. We still do. But you have to adapt with the changing ads landscape and find new, highly-engaged audiences.
SHORT-FORM MOBILE

VIDEOS ARE TAKING

OVER SOCIAL MEDIA

With unmatched levels of engagement, a higher likelihood of going viral, and customers preferring them over any other media, it’s time to double down on short-form videos.
1,200%On average videos are shared 1,200% more than text and links combined.

86%Of people say they would like to see more video from brands.

58%Of viewers said they finish watching videos under a minute long.

INTRODUCING:

HOW TO RUN TIKTOK ADS

“DON’T MAKE ADS, MAKE TIKTOKS”

A step-by-step proven framework to creating TikTok ads that sell. You’ll learn how to create valuable, high-converting ads that emulate the look and feel of organic posts.

THIS NEW COURSE WILL HELP YOU…

Create winning ads faster: By using Gerardo’s proven framework, perfected from over $2M in TikTok ad spend, you’ll have everything you need to create winning ads faster.

Accurately test and scale: You’ll learn how to properly split test, what metrics matter, and how to easily optimize and scale your highest-performing winners.

Acquire in-demand skill: No matter the economy, there’s always a need for good media buyers. Master this high-paying skill to grow your own business or get hired to help others.

Drive more high-quality traffic: You’ll learn how to target TikTok’s massive audience by age, interests, gender, location, and more. They even now offer geotargeting for local businesses.

Multiply your brand reach: You’ll learn how to combine both your paid and organic strategies so you can multiply your reach, increase conversions, and decrease your costs.

Enjoy more free time: With a repeatable sales system in place, you’ll have more free time to launch new products, scale your team, or spend more time doing what you love.

WHAT’S WAITING

FOR YOU INSIDE

  

PART 1:ADS THAT SELL
Module 1: Ads SetupUnderstand your business manager, set up your ad account and get your pixel installed.

Module 2: Campaign LevelLearn how campaigns work, their different objectives and how to structure your first one.

Module 3: Ad GroupDefine what pixel event to optimize for, your targeting interests and set the right budget.

Module 4: Ad ToolboxWalkthrough all the different ad types, audience options and different asset tools.

Module 5: Suggested SetupUse top of funnel, lookalike audiences and retargeting for low cost conversions.

Module 6: Campaign Walkthrough & OptimizationLearn how to optimize any campaign based on time, ad spend and conversions.

PART 2:DEVELOPING CREATIVE
Module 1: The Importance of CreativeMake TikToks not ads, creative best practices and high-converting ad structures.

Module 2: Winning Ads & Why They WorkDiscover the 7 key elements of nearly every winning ad on TikTok and why they work.

Module 3: Scripting Your AdsWrite your first script and film your first ad using the most successful frameworks.

PART 3:ORGANIC CONTENT
Module 1: Your ProfileSet up your analytics and learn how to use spark ads through brand profiles.

Module 2: The TikTok AlgorithmLeverage what the algorithm likes, find top hashtags, brands, and tre

Module 3: Your Brand On TikTokDevelop your own brand style following 3-4 main content pillars.

JUST ONE GOOD AD

CAN CHANGE EVERYTHING

1.Your first TikTok Ad

Follow Gerardo’s proven framework and confidently create your first ad, no guesswork.

2.Your first sale from TikTok

Get your first sale and start optimizing your winning campaign, more sales are on the way.

3.Build a community of raving fans

You’ll gain new followers and build the most valuable asset in business today, a community.

4.Do more of what you love

With your ads dialed in, you can launch new offerings or simply do more of what you love, daily.

SIGN UP NOW!

67%Of users say TikTok inspired them to shop even when not intending to do so.

2XThe average TikTok campaign ROAS was 2x the median performance benchmark.

8XAverage engagement rates for short form videos on TikTok get up to 8x other platforms.
MEET YOUR WORLD-RENOWNED INSTRUCTOR

GERARDO PEREZ

FOUNDR OF “MARKETING&” A LEADING TIKTOK DIGITAL AGENCY & TOP TIKTOK MARKETING INFLUENCER

Running a digital agency focused on driving paid results on TikTok, Gerardo has already spent more than $2M on TikTok advertising and even worked with the largest influencer on the platform with more than 130M followers.
He’s been the go-to TikTok growth expert behind some of today’s fastest growing brands on the platform and now he’s showing you exactly how he does it.

5M VIEWS IN

2 MONTHSdating

3.3X ROASskincare

1.1M INSTALLS

IN 2 ½ MONTHSfitness

$4.92 CPAgraphic design

$0.42 CPIphoto app

25K FOLLOWERS

IN 2 MONTHSsafety tech

2.07X ROASacne prevention

PARTNERED WITH:
A PROVEN PRACTITIONER, NOT SOME SELF-PROCLAIMED “GURU”

But more importantly, not only is Gerardo helping all kinds of different brands grow and sell using TikTok ads, he’s also on the platform daily using it to grow his own brand.

MOST BRANDS HAVEN’T STARTED RUNNING ADS YET, YOU’RE STILL EARLY
A PERFECT PLATFORM 

FOR ECOMMERCE BRANDS…

WHERE ENTERTAINMENT MEETS COMMERCE

TikTok Shopping creates an in-app shopping experience that takes social commerce to a whole new level. Join brands like Kylie Cosmetics, GymShark, HiSmile, and sell more products.
27% higher ad recall when collaborated with creators and TikTok gives you a global community of them.

Consumer spending on TikTok increased by 77% in 2021 and many believe it’s just getting started.

TikTok’s algorithm democratizes content discovery, allowing you to compete with established brands on the same level.
DON’T WAIT

JOIN NOW!

SIGN UP NOW!
ALL KINDS OF BUSINESSES AND BRANDS ARE CRUSHING IT ON TIKTOK

ECOMMERCE
NERDY NUTS PEANUT BUTTER$2,500 INTO $500K

SALES IN ONE MONTH
SMYTH JEWELERS JEWELRY779K LOCAL VIEWS

SPENDING $40 A DAY
AERIE APPAREL7.78 ROAS

WITH A 2.93% CONVERSION RATE

AGENCIES, CONSULTING, SERVICES, AND MORE
THE NYC AGENT REAL ESTATEUP TO 400 INQUIRIES

PER DAY ON ONE APARTMENT
BLAZE YOUR OWN TRAIL CONSULTINGTWO VIDEOS GENERATED

3 NEW HIGH-PAYING CLIENT
REAL TIFFANY TOMBS COACHINGTWO 10K CLIENTS

IN FIRST 4 MONTHS
LEARN FROM PRACTITIONERS,NOT GURUS

Foundr instructors are world-renowned entrepreneurs and practitioners of their craft, never gurus. They’re industry experts who’ve actually built the exact business they’re teaching about.
OLI GARDNER

Co-founder of Unbounce, the landing page expert
STUART MCKEOWN

Founder of Gleam.io, the lead generation expert
MITCHELL HARPER

Co-founder of the $100M a year SaaS, BigCommerce
CHASE DIMOND

Founder of Boundless Labs, a top ecommerce email marketing agency
ROB WARD

Founder of Quad Lock, a company bootstrapped from 0 to $9M in 4 years
RICH LI

Co-founder of the luggage startup July & online furniture retailer, Brosa
NATHAN CHAN

CEO of Foundr, Instagram & Product Development Expert
GRETTA VAN RIEL

5x Multi-million dollar ecommerce start-up founder, featured as a Forbes 30 under 30
NICK SHACKELFORD

Founder of Structured Social, Facebook Ads Expert
DEE DENG

Co-founder of Right Hook Media, one of Australia’s fastest growing start-ups
MELISA VONG

3x Multi-million dollar Amazon FBA ecommerce brands founder
VINAY PATANKAR

Founder of Process.st, operations & scalability expert
TOMMIE POWERS

Founder of Tommie Traffic, Youtube Ads expert, over $30M in media buying spent on the platform
JOE DE SENA

CEO of Spartan, author of the New York Times best-seller, Spartan-Up
ALEXA VON TOBEL

Founder of Inspired Capital, Serial Entrepreneur, Venture Capitalist & New York Times Best-selling author of “Financially Forward”
ARMAN ASSADI

Former “Googler” & Indiegogo $1M+ record breaker
ULRICH BOSER

Founder & CEO of The Learning Academy, focused on developing the future through advances in the science of learning
DANIEL DIPIAZZA

Bestselling author of “Rich20Something”
DAYMOND JOHN

Founder of the 6 billion dollar icon brand FUBU
ERIC BANDHOLZ

Founder of Bearbrand, a multi-million dollar ecommerce business
JIMMY KIM

CEO & Co-founder of Sendlane, the 10-billion email sending expert
STEVE MCLEOD

Founder of Fire & Safety Australia, that does +$20M in yearly revenue, listed on Australia’s 30 under 30, bestselling author of “Courage for Profit”
BRONSON TAYLOR

Founder & Host of Growth Hacker TV, Founder & CEO of Growth Geeks, Workify.co, Rhino Laces
ARI MEISEL

Serial Entrepreneur, expert in productivity
OLI GARDNER

Co-founder of Unbounce, the landing page expert
STUART MCKEOWN

Founder of Gleam.io, the lead generation expert
MITCHELL HARPER

Co-founder of the $100M a year SaaS, BigCommerce
CHASE DIMOND

Founder of Boundless Labs, a top ecommerce email marketing agency
ROB WARD

Founder of Quad Lock, a company bootstrapped from 0 to $9M in 4 years
RICH LI

Co-founder of the luggage startup July & online furniture retailer, Brosa
NATHAN CHAN

CEO of Foundr, Instagram & Product Development Expert
GRETTA VAN RIEL

5x Multi-million dollar ecommerce start-up founder, featured as a Forbes 30 under 30
NICK SHACKELFORD

Founder of Structured Social, Facebook Ads Expert
DEE DENG

Co-founder of Right Hook Media, one of Australia’s fastest growing start-ups
MELISA VONG

3x Multi-million dollar Amazon FBA ecommerce brands founder
VINAY PATANKAR

Founder of Process.st, operations & scalability expert
TOMMIE POWERS

Founder of Tommie Traffic, Youtube Ads expert, over $30M in media buying spent on the platform
JOE DE SENA

CEO of Spartan, author of the New York Times best-seller, Spartan-Up
ALEXA VON TOBEL

Founder of Inspired Capital, Serial Entrepreneur, Venture Capitalist & New York Times Best-selling author of “Financially Forward”
ARMAN ASSADI

Former “Googler” & Indiegogo $1M+ record breaker
ULRICH BOSER

Founder & CEO of The Learning Academy, focused on developing the future through advances in the science of learning
DANIEL DIPIAZZA

Bestselling author of “Rich20Something”
DAYMOND JOHN

Founder of the 6 billion dollar icon brand FUBU
ERIC BANDHOLZ

Founder of Bearbrand, a multi-million dollar ecommerce business
JIMMY KIM

CEO & Co-founder of Sendlane, the 10-billion email sending expert
STEVE MCLEOD

Founder of Fire & Safety Australia, that does +$20M in yearly revenue, listed on Australia’s 30 under 30, bestselling author of “Courage for Profit”
BRONSON TAYLOR

Founder & Host of Growth Hacker TV, Founder & CEO of Growth Geeks, Workify.co, Rhino Laces
ARI MEISEL

Serial Entrepreneur, expert in productivity
OLI GARDNER

Co-founder of Unbounce, the landing page expert
STUART MCKEOWN

Founder of Gleam.io, the lead generation expert
MITCHELL HARPER

Co-founder of the $100M a year SaaS, BigCommerce
CHASE DIMOND

Founder of Boundless Labs, a top ecommerce email marketing agency
ROB WARD

Founder of Quad Lock, a company bootstrapped from 0 to $9M in 4 years
RICH LI

Co-founder of the luggage startup July & online furniture retailer, Brosa

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TRUSTED BY
FOUNDR COURSES GET RESULTS

Foundr graduates have consistently achieved real results they never thought possible. Ready to join them?
$12,800 IN A DAYRENEE
INCREASED ROAS BY 15XTYLER
GREW FOLLOWING TO NEARLY 200KADELA
WENT FROM 300 TO 10K FOLLOWERSEAVANNA
WENT FROM MAKING $60,000 TO $120,000ALICIA
$1,000,000 IN JUST 6 MONTHSADAM
ON TRACK TO DO $1,000,000BRANDON
INCREASED ROAS BY 3-5%MANUEL
BOOSTED EMAIL REVENUE BY 55%CONNOR

UNLOCK THE POWER OF TIKTOK ADS TODAY
EVERYTHING

YOU’LL GET:

Full access to How To Run TikTok Ads

12 easy-to-follow training modules

67 in-depth video lessons

7 exclusive bonuses

24/7 Foundr customer support

HOW TO RUN TIKTOK ADS

4-Month Payment Plan

Over 65 different videos covering everything you need to create TikTok ads that sell
US$597X4

SIGNUP NOW

HOW TO RUN TIKTOK ADS

1 Single Payment

Over 65 different videos covering everything you need to create TikTok ads that sell
US$1,997

SIGNUP NOW
BONUSES INCLUDED

IN THE COURSE
1

CREATE ORGANIC CONTENT

Gerardo shows you how to create authentic content that the TikTok community loves, while combining your organic and paid strategies to grow your brand even faster.

2

ANATOMY OF VIRAL VIDEO

While no one can predict what video will go viral, Gerardo breaks down the hidden elements found in all of them, so you increase your chances as much as possible.

3

CREATOR REACH OUT SCRIPTS

Gerardo’s fill-in-the-blank creator reach out scripts help you to more quickly both find and land the best brand partnerships.

4

VIRAL SOUNDS LIBRARY

You’ll get access to Gerardo’s own detailed database of trending sounds that can help your ads convert better, get more views, and potentially go viral.

5

HIGH-PERFORMING TIKTOK EFFECTS

You’ll get Gerardo’s library of highest-performing TikTok effects that not only add engaging visual cues to your videos, but also boost viewership and conversions.

6

AD CREATIVE SOP

To save time and get your first ad up and running, you’ll also receive all the creative shortcuts Gerardo uses to consistently produce high-converting ads in all kinds of niches.

7

THE CREATOR MARKETPLACE

You’ll learn how to find creators, which ones are best for your brand, what price they should be charging and more in this additional training.