Fractional CMO masterclass for Fast SaaS Growth

Fractional CMO masterclass for Fast SaaS GrowthA masterclass for aspiring B2B SaaS CMOs and go-to-market leadersThe T2D3 CMO Masterclass program is designed to give you everything you need to build, execute, and manage a complete go-to-market for your B2B SaaS company.Deep training for every major component of a go-to-marketEach lesson will teach you a fundamental go-to-market concept. Every module includes 1–2 hours of self-paced learning material, tangible frameworks, real examples, and repeatable systems.A complete set of tools, templates and assetsWe’ve built a library of straightforward templates and tools to make your daily go-to-market work easier—including resources to help you introduce and explain impactful concepts to your executive peers.Meaningful assignments to help you apply your learningThis isn’t about regurtitation. It’s about understanding strategic concepts and applying them. Each takeaway project is designed to help you individualize your learnings for your own company.T2D3 CMO Masterclass program scheduleLecture 1: How to become a B2B SaaS CMOLearn about the three pillars of success for a B2B SaaS CMO: Leadership, Management, and ROI.Budget and build your teamCreate followership in the board room and from your executive peersDrive ever increasing marketing outcomes at the right costLecture 2: The SaaS journeyUnderstand the journey of a high growth B2B SaaS venture, how to manage the marketing function based on stage.Learn the MVP, PMF and T2D3 milestones that a SaaS Company will encounter as it grows fastValidate your growth stage through situational awarenessLearn the right Go-to-market strategy for your category and maturityLecture 3: Managing marketing strategyIntroduction to the strategic foundation of marketing for T2D3 growth.Balancing strategy and executionHow to get sign off and buy in from leadershipGround tactical marketing function in strategy, and prepare a strategy workshopLecture 4: Prioritizing growthApproach your growth strategy and Go-to-market from the right angle.Complete the Ansoff Matrix and identify the four different growth avenuesAssess your business, prioritize growth strategies, and learn how to “pick your patch”Dive into your business characteristics like ICP, ACV, ARR, etc.Lecture 5: Managing marketing tacticsLearn how to approach the tactical foundation of marketing for T2D3 growth.Create OKRs and KPIs for team membersTracking and getting the right dashboardsHow to execute on and lead the tactical marketing functionLecture 6: Positioning & messagingLearn how to best position your business in your market.Identify your strengths through the best, better, only frameworkLearn how to differentiate your business through a unique value propositionLecture 7: Market segmentation & ICPLearn how to best segment and target your market, and find your beachheads.Learn TAM SAM SOM for your businessPrepare your Ideal Customer Profile, and assess viabilitySegment contacts through filters and signalsLecture 8: PersonasLearn to create accurate personas for your business along the B2B journey.Learn the Job to be done framework, your audience’s painsUnderstand Maslow’s hierarchy of needsLearn how to create relevant messaging and content, and address the 3 funnel questionsLecture 9: SEO for CMOsLearn how to conceptualize and execute on SEO strategy.Learn how to manage SEO as a CMOUnderstand where to focus and how to startLearn how to create an SEO engine for your companyLecture 10A: Voice of the customerUnderstand how to make your most important piece of content, customer testimonials.Understand the framework and ideology behind testimonialsLearn the full process from sourcing interviewees to organization, to publication and amplification.Lecture 10B: How to write (killer) testimonialsGet pro tips on how to interview for and write an effective testimonial from special guest Gary Graf.Go deep on questions to ask during an interview and learn how to write an effective testimonialLectures 11-20+: More lessons incomingAdditional lessons include:Channel marketingBuilding a teamPositioning & messagingAccount-based marketingSales team managementGrowth managementDemand generationSale Page: https://www.t2d3.pro/b2b-saas-cmo-masterclass-marketing-certification#/Archive: https://archive.ph/wip/B2NNMDelivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order.– Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from Forimc.me.– Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link.– If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).Thank You For Shopping With Us! Reviews There are no reviews yet.Be the first to review “Fractional CMO masterclass for Fast SaaS Growth” Cancel replyYour rating *Rate…PerfectGoodAverageNot that badVery poorYour review *Name *Email *Δ