Foundations of demand generation

18,094.00

If you’ve ever wondered how HubSpot, KissMetrics, or even Salesforce are such powerhouses when it comes to sales in their industry, it’s because their marketing team has built a demand generation engine.Purchase Foundations of demand generation courses at here with PRICE $899 $109Foundations of demand generationBuild a demand generation engine and win 10x more salesThis course will show you how you can build a predictable, scalable and repeatable lead generation machine for your company.Online course:Foundations of Demand Generation courseBy Ramli John, Demand Generation Specialist and Founder of GrowthX.AgencyGet Foundations of demand generation downloadCourse length: 6h 30mSome of the companies that train their teams at CXL Institute:Win 10x more sales with half the effort by building a demand generation engine for your companyIf you’ve ever wondered how HubSpot, KissMetrics, or even Salesforce are such powerhouses when it comes to sales in their industry, it’s because their marketing team has built a demand generation engine.Join marketing expert Ramli John as he walks through the essentials of creating a solid demand generation pipeline that will support your business for years to come.Introduction video (5 min)This video file cannot be played.(Error Code: 102630)In today’s information-rich world, buyers have more resources, information, and options than ever before. By the time you connect with them, they’re often well informed on you and your competition.With a demand generation program, you can create interest in your company’s products or services and stand out from the competition. This 8-class course will equip you with practical strategies and techniques for building and delivering a best-in-class demand generation program. Specifically designed for B2B businesses, you will learn how to convert leads into long-term customers. Learn how to:Evaluate and set business goals and KPIs that align with sales and marketingCreate content that entices your target audiencesLeverage landing pages, social media, and keywords to convert prospects into leadsSet the stage for the purchase process just right to transform leads into customers.Monitor your customer’s experience after the sale and measure your program’s performance.By the end of the course, you’ll have the tools and action plan needed to keep optimizing your lead generation strategy and expanding your customer reach.I was at my wit’s end for my company, when Ramli came to the rescue. Most of the time, when I ask business coaches/advisors, I get vague answers to even the most targeted questions, but Ramli was quick to mention 3 key metrics (% expected conversion rate, # weeks involved, time it takes for each interview) that helped set our expectations for the next month at our company.Janet Chang, Marketing Consultant, Author, SpeakerJanet ChangIn just 8 sessions, you’ll be able toPut together a successful demand generation strategy that will help your company generate predictable, qualified leads for years to comeLeverage landing pages, social media, and keywords to compel your target audience to give you access to their email inbox and, eventually, their walletAvoid some of the most painful bottlenecks when it comes to implementing a demand generation program that aligns sales and marketingRamli is sharp, dedicated and really wants to get to the bottom of “why” things happen. He’s a true “test and learn” marketer. I continually ask Ramli to take on a variety of tasks that are, frankly, outside of his job description – he handles them all with effectiveness.Bob Frady, CEO at HazardHub, former CMO at MaropostBob FradyThis course is right for you if…You have a product or service that requires you to generate new leads each month – example: SaaS product, accounting firm, agency, consulting, niche e-commerce products, etc.You want to generate more qualified leads for your company and “warm them up” so they’re ready to buy your product or serviceYou understand the importance of aligning and enabling sales and marketing revenue goals and visionThis course is probably not for you if…You have enough leads in your sales team pipeline this quarter to hit your revenue goalsYou’re satisfied with the number of leads you’re getting each month using the demand generation tactics you’re using right nowYou aren’t curious or willing to take the risk to try new demand generation tacticsRamli is the definition of a superstar full stack marketer. With amazing technical skills, lots of creative solutions, and a very pleasant personality. I was amazed by how much I have learnt from him about Digital Marketing and Demand Generation in a short period of time.Aseef Khan, former Marketing Manager at Plooto.comAseef KhanSkills you should have before taking this courseThe course is suitable for everyone, but it helps to have:A base-level understanding of digital marketingWorked or currently work in a lead generating business in marketing and/or salesBasic understanding of inbound marketingAbout your instructor, Ramli JohnRamli is a digital marketing consultant with over 10 years of marketing experience in a wide-array of environments from in-house, freelance, agency, multi-sided market and B2B. In the last five years, he has built his career helping VC-funded B2B companies in San Francisco, New York, and Toronto to generate more leads and sell more online.One thing he’s proud of is putting together a webinar series for a marketing automation software company that generated $4.8M in the sales pipeline of new qualified leads. For another company, Ramli managed a demand generation campaign that resulted in a 210% growth of their email list from 1,293 to 4,017 in a couple of months.When not generating more leads for his clients, you can find Ramli on a motorcycle riding along a winding road or rock climbing at the closest gym.Your full course curriculumDemand generation1The foundation of demand generationThere’s a saying that wise builders build on a firm foundation. Those who build a house on shaky grounds risk losing everything they’ve worked for. In this class, you’ll learn the foundation behind a demand generation engine.2Marketing and sales alignment and enablement3Entering the mind of the ideal buyer4The law of attraction – crafting the perfect content to attract leads to your business5From attraction to demand – turning eyeballs into leads6Fuel for your demand gen engine: content promotion7Targeting your perfect lead with outbound marketing8Nurturing your leads using email and Facebook Messenger bot workflows9Office hoursShow off your new skills: Get a certificate of completionOnce the course is over, pass a test to earn a CXL certification.Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.Get Foundations of demand generation downloadPurchase Foundations of demand generation courses at here with PRICE $899 $109