A creative, inspirational and incredibly useful introduction into how to use Colour Psychology to gain a deeper understanding of your brand, communicate more effectively and produce more powerful work.
Fiona Humberstone – Colour for Creatives (Level One)
A creative, inspirational and incredibly useful introduction into how to use Colour Psychology to gain a deeper understanding of your brand, communicate more effectively and produce more powerful work.
Colour psychology is one of those fascinating topics that has the power to absolutely transform how you see the world and make sense of things.
I’ve been writing and teaching about the subject for years now and I’ve taught over three hundred international students in London, New York and beyond. So many of you have requested I run this as an online class and so with a few tweaks to suit this new way of learning, I’m thrilled be able to offer this first of three colour psychology online courses. A great refresher for those of you who’ve attended a live class and a brilliant introduction for those who are new to the topic.
So, settle down somewhere comfortable, and let’s prepare to up your colour game!
Gain clarity, focus and momentum.
Colour Psychology is something that every creative business owner should have in their toolkit. It’s absolutely game changing. Gain clarity around your brand, find your focus and gain momentum. Shortcut your design process, pull together the ‘right’ elements faster and make your clients happier. What you learn will give you a deeper understanding of your brand so that you can identify the fonts, colours, illustrative styles and patterns that will work for your business.
Make confident choices.
know your seasons
I’m often asked which ‘season’ a particular image or pattern is. This class is designed to give you a comprehensive understanding of the seasonal personalities and how they translate through to the design elements that will enable your brand to communicate with intention. Through a series of interactive (offline) exercises and narrated presentations you’ll gain a thorough understanding of how the seasonal personalities work and how to use them to your advantage within your own business.
Use colour to communicate more powerfully.
This creative and inspirational class will enable you to:
Understand the nuts and bolts of colour psychology and make it work more effortlessly for you.
Trust your instincts when making design choices and understand the ‘why’ behind your gut feelings.
Create an emotional connection with your audience and grow your business.
Gain a deeper insight into your brand and communicate with clarity and confidence.
A game-changing philosophy for creatives
Ideal for…
Creative entrepreneurs
Gain clarity around your creative style, find your focus and gain momentum.
Marketers
Unlock the potential within your clients’ brands, be more discerning with your content, stand out and create traction.
Design professionals
Shortcut your design process, pull together the ‘right’ elements faster and make your clients happier.
Course curriculum
1
Welcome and Getting Focused
2
The Seasonal Personalities
3
Brand Foundations
4
Discovering the Seasonal Personality for Your Business
5
Making Colour Work for your Brand
6
Translating the seasonal personalities into design
7
And to the Future
Read more: http://archive.is/LqSx8
