Ezra Firestone & Smart Marketer – Smart Business Systems
ROADBLOCKS KEEPING YOU FROM SCALING YOUR BUSINESS?
Learn how to manage & scale operations across every department of your business.
In this training with the Smart Marketer leadership team, you will learn the same C-level strategies we used to hire, train and manage 150 employees & generate $185 million in revenue.
INTERVIEWS, TRAININGS & STRATEGY SESSIONS
With the Smart Marketer leadership team
6 MODULES WITH 32 ON-DEMAND VIDEOS
That you can watch at your own pace.
PROJECT CHARTER AND OTHER C-LEVEL RESOURCES
To use on a daily basis to manage & scale operations.
Avoid the growing pains of scaling a business: add systems that support (and accelerate) growth.
HEY, I’M EZRA!
In the last 6 years, I’ve generated $185 million in revenue across 3 brands while running a team of over 150 employees.
But I didn’t start out that way. I started the same way you probably did — as a solopreneur.
I built my business out of a tiny NYC apartment where I performed every role in the company, from marketing to support to fulfillment.
But as the company grew and my team grew, I experienced some serious growing pains that held me back from reaching 8 figures:
Days could feel chaotic and stressful.
Projects were disorganized and never got done on time.
I had no idea how to handle the finances or the legal side of my business.
In other words: I knew how to be a smart marketer, but I didn’t know how to be a smart business owner.
But all of that changed when I realized that the secret to scale is repetition.
When you can repeat a process with predictable results, then you can scale it — whether it’s managing a product launch or onboarding your next 10 employees.
Scalable Business Systems Can Help You:
Avoid Burnout.
Burnout is the #1 reason I see entrepreneurs fail. They do too much for too long and it ends up harming yourself and the company. If you want sustainable growth then you need to get good at hiring help, training them into experts and delegating tasks.
Reduce Employee Turnover & Attract Top Talent.
A chaotic environment doesn’t just hurt you; it also stresses out your team, which means you’ll struggle to keep employees, attract the right people, and get the A-game out of your top players.
Stop Being The Bottleneck.
When you’re bogged down in daily operations like writing copy or answering support tickets, you aren’t helping your business — you’re slowing it down. By learning how to effectively build teams and delegate tasks you can get more done by doing less yourself.
Protect Your Business & Limit Risk.
You can do everything right as a business owner, but all it takes is one financial or legal mistake to ruin your company. When you start scaling toward 8 figures, small mistakes can cost you millions, while small insights can make you millions.
It took me over 15 years of trial and error to figure out how to implement the right systems — but you don’t have to make the same mistakes I did.That’s why we just launched Smart Business Systems.I brought in my C-level leadership team — Molly (CEO), John (CMO) and Colleen (COO) — to share their expertise in managing operations through different levels of scale, and in this course, we teach you the proven business strategies we’ve developed over 40 years of combined experience running digital brands of all sizes.Are you ready to remove the chaos and uncertainty from your business, and start building repeatable systems that you can use to scale to 8 figures and beyond?Then keep scrolling to preview the course curriculum.
Course Curriculum
Over 6 modules and 32 videos, you’ll learn how to scale operations of any size — whether you’re starting as a solopreneur or you already run an 8-figure brand.
Each module mixes strategy sessions, candid interviews & tactical trainings with the Smart Marketer leadership team to give you a full C-level perspective on how we manage our businesses.
MODULE 1 Building Your Leadership Team
MODULE DETAILS
⊕ What Does a Visionary Look Like?
⊕ What Does a CEO Look Like?
⊕ What Does a COO Look Like?
⊕ What Does a CMO Look Like?
MODULE 2 Building Out Your Team
MODULE DETAILS
⊕ From Doer to Delegator
⊕ From One to Many: Building Your Team
⊕ The Three Types of Hires
⊕ Autonomy & Freedom
⊕ Onboarding Your Team
⊕ Managing Contractors
⊕ How to Offboard with Dignity
MODULE 3 Managing People
MODULE DETAILS
⊕ Presence is a Present
⊕ Getting Buy-in
⊕ Centralizing Your Communication
⊕ Having Hard Conversations
⊕ Setting Your Meeting Cadence
⊕ Building Remote Camaraderie
MODULE 4 Managing Marketing
MODULE DETAILS
⊕ Sell the Transformation
⊕ You NEED Marketing
⊕ Agency v. Contractor v. Team
⊕ Allocating Marketing Efforts
⊕ Managing Marketing Projects
MODULE 5 Managing The Customer Experience
MODULE DETAILS
⊕ Business Is About People
⊕ Building the Best Damn Product
⊕ Support as a Revenue Lever
⊕ Centralizing Business Assets
⊕ Customer Feedback as a Source of Truth
MODULE 6 Managing Scale
MODULE DETAILS
⊕ It All Comes Back to Constant Communication
⊕ Managing Your Money
⊕ Managing Your Vision
⊕ Setting Up Systems & Projects
⊕ Managing Your Projects
⊕ Managing Your Metrics
> Please contact our team if you have questions, or broken links via our email [email protected].
