What Smart Ecommerce Will Teach You:
You get 12 hours of education that combine high-level, real-life examples and step-by-step tutorials to set up my Ecommerce System for your brand.
Combine that with all my top tools, templates and resources, and you’ll have everything you need to build a rock-solid foundation that also suits the lifestyle you want.
EZRA’S ECOMMERCE SYSTEM:
for building, scaling & selling successful 8-figure brands.
6 MODULES WITH 100 VIDEOS:
that combine high-level strategy, real-life examples & step-by-step tutorials.
EARLY ACCESS:
two modules available with additional ones releasing biweekly
BETA PRICING:
to lock in the best deal on this course (including during our holiday promotions), guaranteed.
LIFETIME ACCESS:
with content updates, new resources & added bonus material.
$1,497 IN BONUSES:
turn ideas into high-quality goods to help grow your business with Smart Product Creation
MODULE 1
Crucial Cornerstones Of Ecommerce:
The Goal
“This is The Best Time to Get Started in Ecommerce”
The Ecommerce Business Model
The 6 Competitive Advantages
Advantage 1: Mission, Brand & Ethos
Advantage 2: Customer Persona
Advantage 3: Strong Financials
Advantage 4: Building Your Team
Advantage 5: A Site That Converts
Advantage 6: Content That Brings Customers Back
The Smart Ecommerce Roadmap
MODULE 2
Site Architecture:
“Who’s My Competitor? It’s the Back Button.”
You Are Here: Site Architecture
Your Tech Stack Optimizing Your Site for Mobile
Examples & Inspiration: Mobile View
Funnel Overview
Building the Perfect Collection Page
Examples & Inspiration: Collection Pages
Building the Perfect Homepage
Examples & Inspiration: Homepages
Seductive Dangers of Over-optimization
Ongoing Optimizations
“Be Hard and Intentional About It”
MODULE 3
Crafting Your Offer:
You Are Here: Offer Creation
Product vs. Offer
The Offer Formula: Building an Offer
Proven Offer I: The Butter Chicken
Real Brands: The Butter Chicken
Proven Offer II: Pre-sells
Real Brands: Pre-sells
Proven Offer III: The Catalog
Real Brands: The Catalog
Proven Offers via Zipify Pages
Cart Types
Using Your Cart to Maximize Revenue
Optimizing Checkouts for Conversions
Selecting Payments Methods
Correctly Communicating Shipping
Setting Up Shopify’s Checkout Extensibility
The 3×3 Upsell Matrix
Offer Metrics & Optimizations
“The Offer Truly Is The Secret Sauce”
MODULE 4
Automated Email Systems:
Email Is Helping You Play the Long Game Too.
You Are Here: Email Systems
Email Automation: Monetization Recovery
Abandoned Cart Email Strategy
Abandoned Cart Flows
Browse Abandon Email Strategy
Browse Abandon Flows
Winback Email Strategy
Winback Flows
Email Automaton: Post-purchase
Post-purchase Email Strategy
Post-purchase Email Flows
Lead Magnets & Monetization Strategy
Setting Up Your Popups
Hot List Flow
Metrics & Optimization
Email Marketing Is One Of The Best Things You Can Do For Your Ecommerce Brand.
MODULE 5
Traffic Systems:
Paid Is The Traffic Source You Want to Rely On
You Are Here: Traffic Systems
Why Meta Ads: Your New Customer Creation Engine
Meta Ads: Butter Chicken
Meta Ads: Remarketing
Why Google Ads: Accessing the Largest Set of Eyes on the Planet
Google Ads: Performance Max
User-generated Content
Importance of Social Proof
The Power of Brand Ambassador
Asking for UGC
Power Your Growth with Reviews
Using What You Already Have
When (and How) to Use Influencers
Paid Traffic is Where It’s At
MODULE 6
The Customer Boomerang:
It Cost Five Times More to Acquire a New Customer
You Are Here: The Customer Boomerang
Inventory Management
Leveraging “Ride Alongs”
It All Starts with Content
Social Media & The ICOSA Strategy
ICOSA Walkthrough
ICOSA: Juicing Your Content
Promotion & Broadcast Strategy
Planning Out Your Promos
Building Out Your Promo Calendar
The 3 Main Promotions
Promotion 1: Flash Sales
Promotion 2: New Products
Promotion 3: Holiday Sales
Content & Email Marketing
Email Broadcast Metrics & Optimizations
Tracking Your Promotions
Scaling Your Ecommerce Business
Exploring New Products
Exploring New Sales Channels
Come Back to The Smart Ecommerce Roadmap
