Dr Ben’s Evil Copy Magician walks you through righting copy the “evil” way. The goal of the short course is to create an effective sales letter that will turn prospects into buyers.Module 1 – WelcomeGoals of the programResearch PhaseWriting PhaseModule 2 – IntroModule 3 – Getting to know your target audienceIdentify who your target is.Build a customer avatar.Uncover what pushes their buttons and gets them to buy.Module 4 – Establishing you as an authorityOutline your credibilitySecure the trust of your buyerModule 5 – Building your sales copy foundation How to connect your product to your buyers needsUsing competition to your advantageIdentify features, benefits and advantages of your productBuild the value of your product while justifying your price point.Module 6 – Hooking your audienceHow to relate to your buyers stuggleUsing their emotions to introduce the necessity of your product.How to prime your audience so they’re ready to buy before seeing your product/service.Module 7 – Reeling them in for the saleHow in introduce your product/serviceAddress and overcome their objectionsGetting them to click your buy button and close the saleModule 8 – Polishing it off with an eye grabbing headlineCapture their attention and get them to start reading The easy-to-use headline formulaModule 9 – What’s NextTag: “Evil Copy Magician – Ben Adkins” Review. “Evil Copy Magician – Ben Adkins” download. “Evil Copy Magician – Ben Adkins” discount.