Enlightened Business Academy 2016
Are you ready to take your transformational business to the next level and significantly increase your income, while making a greater positive impact in our world?
Do you want to grow a business that not only makes profits, but builds deep loyalty, a committed team and changes lives (including your own)?
Do you want to integrate your heart and soul into your business so that you are showing up authentically and fully every day – and encouraging others to do the same?
Are you excited to attract the right customers through marketing that is high-integrity, honest and completely authentic?
Are you curious to learn the best growth strategies for online marketing that allow you to double and triple your reach, impact and your profitability?
Do you want to create a holistic lifestyle that is balanced, exciting and enjoyable – without the burnout so many entrepreneurs face?
If you answered “yes” to one or more of these questions, you are what we call an “enlightened entrepreneur” – someone who wants to embody your highest values in your business and make a real impact.
You may not even think of yourself as a businessperson, but instead, just someone with a gift who wants to serve on the deepest level possible. That’s beautiful! And, if you have a business where you are charging for your services, you are ALSO an entrepreneur.
But chances are, you didn’t get an MBA or really ever train in business fundamentals, much less the latest in internet marketing, branding, sales funnels, teambuilding or launch strategies.
That’s where the Enlightened Business Academy comes in, which has been created for you and thousands of others like you. It provides key trainings that people like us – committed change-the-world types who never got the training that would help us create thriving, conscious businesses we love.
It’s designed to help you go beyond just building a sustainable business that feeds you and your family (while that’s a great step), to a ROCKIN’ business that wows clients, customers, employees – and even investors.
Why? Because YOU are the kind of person who can help change the world.
The world actually needs you to reach as many people as possible who can benefit from your work, your teaching, your services, your products and your example. The world needs some big changes, and you can truly help.
That’s why we have assembled the creme-de-la-creme of enlightened business teachers – people who have built 6, 7, 8, even 9-figure businesses on truly enlightened principles, with workplace cultures filled with love, marketing that sizzles, triple-bottom-line practices and products that are holistic and beneficial.
They are the leading-edge of a new paradigm of business that not only works better, but is a LOT more fun.
And they want to teach you how to do what they have done, and even surpass them. Because we’re not just training students – we’re training leaders of a whole new way of doing business that is delivering exactly what this world needs. And that means the next wave will go farther than the last.
If you resonate with the above, you’re in the right place. We invite you to join us in a soulful, transformational training like no other, with fellow enlightened entrepreneurs from around the world (who can also become joint venture partners, allies, customers and more).
As an enlightened entrepreneur, you may be confused about the basics of how to run your business. Many of the traditional techniques that others take for granted may seem “old paradigm” to you, and you might find yourself reluctant to employ them. And when you do try them anyway, they may not work as advertised. Why not?
As an enlightened entrepreneur, you want to operate under new rules, be held to a different standard – and actually use sounder methods.
So what specifically distinguishes an enlightened business from a traditional one?
For one, enlightened companies and business leaders are driven to transform themselves and their clients. This energy of purpose infuses everything they do – and everyone they touch feels it. This creates an amazing relationship that goes far beyond what we typically think of as sales and marketing: trying to bribe, seduce or manipulate people into buying.
In short, an enlightened entrepreneur makes his or her deepest intentions CLEAR to employees, customers, allies and investors. And this creates real magic, as people respond enthusiastically to a higher mission, rather than tepidly to a short-term sales gimmick.
That helps you become an enlightened entrepreneur that people trust (and want to do business with). It’s both an inner shift and an outer one – affecting everything from how you position your brand to the products you offer.
And that is just one of many, many shifts needed to bring your business into alignment with your heart and soul in a way that also leads to real growth, impact, and profitability.
The Enlightened Business Academy gives you 9 modules of immersion, support, teachings, and concrete strategies to give you what you need to create a sustainable and successful heart-centered business. Nowhere else can you get in-depth teachings from the premiere teachers of enlightened business, all in one affordable package.
It’s the training that all of us in the first wave of enlightened entrepreneurship wish WE had received when we were getting rolling. It will help you avoid hundreds of expensive mistakes that we’ve made, and empower you to grow organically, naturally and joyfully into your full potential.
The return on your investment can be enormous because once you get the core fundamentals of enlightened business in place in your business you can grown naturally and profitably into your full vision – delivering transformational products and services that can change the world.
Just to be clear, the Academy teachers are many of the SAME teachers that The Shift Network has learned from to create our own mid 7-figure enlightened business in just four years. So we’re giving you exactly what we’ve learned ourselves.
The Enlightened Business Academy is perfect for you if:
You want to create a thriving business that resonates with your true purpose – using step-by-step guidance to optimize how you run and grow your business.
OR
You already have a business and want to increase its financial sustainability and influence through proven methods of successful enlightened business leaders – especially online marketing that can allow you to double or triple your reach and impact.
The Enlightened Business Academy is different than other “toolkit” approaches that make you feel as if you’ve stepped into a sterile business factory, or one that is always enticing you with more dollar signs.
We know that you care about more than dollars – and yet it’s also important to be financially savvy and have a clear understanding of how to drive profit and manage your business. It’s really about an integrated, full-spectrum, holistic approach to success in your mission and your personal life.
Our approach takes you on a journey that will help you grow from the inside out, bring your business into deep alignment with your true purpose, attract your ideal clients, and strategically develop sales and marketing approaches that align with your soul – allowing the right customers to find you.
This course will help you create a business that not only leads you to thrive financially, but also emotionally, mentally and spiritually. And a unique part of this course is that each module will offer tools to help you embody the lessons and strategies that faculty share with you, so that you can walk confidently into your new way of running your business.
The Enlightened Business Academy is a potent transformational business training – including business and marketing strategies, content creation, branding, social media, sales, launch, sustainability, and other resources to help you embody the shift to a conscious way of doing business.
The knowledge, tools and templates given in each month’s training calls are worth many, many thousands of dollars to any business that applies this valuable information.
So you can rest easy knowing that you can build your business step-by-step, using just the information you need to know – when you need to know it!
Here’s how you and your business can benefit by enrolling in the Enlightened Business Academy:
Align your work with your true purpose
Multiply your effectiveness and income by focusing on your IDEAL clients
Experience confidence and grace in your marketing, whether writing or speaking
Feel relief from the overwhelm of social media marketing – with a simple and effective marketing checklist to guide you
Refine your marketing message, so that it communicates the key benefits with compassion for your ideal clients, rather than feeling “sales-y”
Experience forward progress as you go from “good ideas” to deliverable, sustainable, thriving programs for your customers
Enjoy powerful marketing via your own clients’ testimonials, praise and referrals
Create a finely-tuned, automated system for selling your services and products online
Make a greater impact in the world by reaching more people with your message and passion
Learn exactly what you need to know about online marketing
Gain clarity on the specific transformation your customers will experience – helping to direct your business, simplifying marketing, and allowing you to serve customers in the ways that create the deepest transformation
Support your potential customers to say “yes” to what they need from you, rather than feeling you need to manipulate them into buying from you
Give generously, without sacrificing your business goals, to build a true fan base that spreads your messages for you
Free yourself from the delusion that you need to have all the answers so that you can create space for innovation and big ideas
Bring clarity to your vision, so that staff and colleagues naturally resonate with your company’s purpose, and support the business – without wasteful and unnatural incentives
And all of this happens because you are tapped into a tremendous intelligence that can take care of things in a better way than you can by yourself.
When you tune into that wisdom, and free yourself from the illusion that there is a separation between your business and your higher Self – you become more grounded, productive and profitable.
You begin living the truth that your work represents, which makes all the difference in finding your clients, and creating a thriving business.
Note that while we have nine full modules of content, we also recognize that much of the learning, support and sharing that you do with each other is central to the realization of your biggest dreams. So we include integration and embodiment lessons, peer support and community networking in every aspect of the journey. And we strongly encourage you to share all YOU know from elsewhere – so we’re creating a strong, global learning community.
What You Will Learn – the Core Curriculum
Every module consists of 3 primary teaching and Q&A sessions with our featured expert faculty, along with one integration and laser coaching session with Stephen Dinan, the founder and CEO of The Shift Network who is one of the world’s top enlightened business experts and extremely effective at developing ideas and strategies for taking your business to the next level.
The Integration time is led by Holly Woods, Ph.D., Integral Coach. These modules will build harmoniously upon the next, so that you’ll develop a complete, holistic understanding of the practices, tools and principles you’ll need to grow a successful enlightened business.
Module 1: Becoming a Purposeful Entrepreneur & Creating a New Paradigm Business
Taught by Tim Kelley, True Purpose Institute
Recorded January 8th, 15th, 22nd (29th Integration Plus Laser Coaching with Stephen Dinan)
In this foundational module, Tim Kelley will help you understand and use some of the key practices that today’s top companies and leaders are using to grow their businesses and make a powerful, positive impact on society. Tim has coached billionaires, CEOS of large companies and many change leaders on how to access, clarify and apply your higher purpose in every aspect of your business. You’ll:
Uncover your life’s higher purpose, and relate it to every aspect of your business
Apply the strategies top business leaders use for higher guidance in decision-making
Conserve energy and money by removing activities that don’t serve your higher purpose
Learn strategies to approach your messaging in a consistent way that sends the right signals to your ideal partners and clients
Develop methods to discern which programs and tactics are in alignment with your purpose
Understand the foundational elements of a truly new paradigm business, and when to integrate them as you grow (HINT: NOT all at once!)
See the creation of an enlightened business as a journey rather than a destination – allowing yourself to keep growing and evolving over time, without getting too far ahead of the market
See how new paradigm companies use their higher purpose to engage customers, employees and partners
Use higher guidance and purpose information to supercharge your sales and marketing
About Tim Kelley:
Tim is a global change-agent and internationally-renowned expert on higher purpose. He works with top leaders in many fields and countries to transform human institutions and evolve society to its new form. Tim has trained over 1000 consultants, therapists and coaches in his methods and worked with hundreds of CEOs, including top leaders and executive teams from companies, such as Nabisco, ING, Oracle, Lexmark and AOL. He formerly worked as a leader at Oracle, two levels below the CEO. He is the author of True Purpose, and the best-selling coauthor of three other books.
Module 2: Mastering the Tender Art of Niching: How to Gain Intimacy, Trust & Connection with Your Best Potential Customers & Clients
Taught by Mark Silver, Heart of Business
Recorded February 5th, 12th, 19th
This session will build upon your now in-depth understanding of your personal purpose from module 1, to further define your niche in ways that keep you centered in the heart of your business. Mark has helped thousands of business owners in the personal development, health and wellness arena (and many others) to align their purpose and uncover the ”jewels” that differentiate them from their competition – to design messages that resonate from their heart, while also creating successful offers. You’ll:
Translate your higher purpose into a profound understanding of who your target audience is
Discover that the true purpose of marketing is not just about attraction
Uncover the three essential steps in communicating with your ideal client, and why that matters for marketing
Begin to see how relationships are nurtured, and how long it takes to make a significant purchasing decision
Learn how to communicate what you do in one compelling sentence
Discover how intimacy and trust are created in a marketing message
Shift the way you relate to your customer from reactive to proactive
Create strategies to funnel clients into your business with ease
Build upon your unique gifts and areas of strength to create create strategies that speak the language of your ideal client
About Mark Silver:
Mark founded Heart of Business in 2001, with the mission of helping people in small business who want to make a difference, and need to make a profit. Since then, he and his team have worked with thousands of business owners globally, and he has authored seven different programs that make up an entrepreneurial wisdom academy. Mark’s guidebook, Unveiling the Heart of Your Business, integrates more than 5,000 years of spiritual tradition with down-to-earth, no-nonsense business practices to support the healing of your own split between business action, ethics and spirituality. A designated master teacher in his Sufi spiritual lineage, Mark earned his Masters of Divinity, and seamlessly integrates ancient spiritual teachings that nourish the heart with very specific, nitty-gritty details of how to get business done.
Module 3: Creating Your Irresistible Offer
Taught by Lisa Sasevich, The Invisible Close
Recorded February 26th; March 5th, 12th (19th Integration Plus Laser Coaching with Stephen Dinan)
In this module, Lisa Sasevich will cause you to shift your thinking from your audience and niche to get crystal clear on the transformation your clients will get as a result of working with you. Lisa helped many of her now six-figure clients create an irresistible offer by generatively building their personal “brand” of transformation that naturally invites clients to work with them. In this module, you’ll:
Discern what constitutes a valuable offer for your clients, as opposed to products
Use this distinction to completely transform your entire business, from product definition to marketing to business systems
Build powerful language that brings ease to your relationships with customers that you can use in every type of communication
Give your prospects the opportunity to say “YES” to your offer – because they immediately see how it serves them
Uncover the three questions to ask yourself that will make putting your offer together an absolute no-brainer
Build desire among your clients starting with the first words out of your mouth
Be amazed at the simplicity of crafting your offer based on the anticipated transformation your customers will experience
Develop ease in sharing your offer with clients as you uncover their personal benefits
Structure and present irresistible offers to help customers to BUY NOW
Move people from the “MAYBE” position, where no action takes place, to the “YES” position, where they act.
About Lisa Sasevich:
Lisa created a multi-million dollar home-based business with two toddlers in tow. She is the author of The Invisible Close, which teaches experts who are making a difference how to get out their message effectively and authentically. Lisa has assisted in the creation of many successful careers because she insists on guiding her clients in the building of systems that help their customers: make a choice, take action, move forward and commit to something they desire. Lisa will show you how to share your wealth with the world, and thus receive the wealth that people have to share with you.
Module 4: Attract Customers Without Struggle
Taught by Sharla Jacobs, Thrive Academy
Recorded April 2nd, 9th, 16th (23rd Integration Plus Laser Coaching with Stephen Dinan)
In this powerful module about attracting clients with heart, Sharla Jacobs will share a few simple and easy-to-use, heart-based principles to attract clients to your business quickly – and without being pushy. Sharla has coached more than 20,000 clients to become 6-plus figure earners, utilizing her Heartselling™ methods that were “downloaded” from the Divine and have become a powerful client MAGNET for their business. With Sharla’s guidance, you’ll:
Uncover the “8 Keys to Attract Clients without Struggle” and the “5 Elements of Heartselling”
Recognize the divinity in yourself and in your clients
Become curious about your clients’ challenges and concerns so you understand their pain points
Learn the 3 magic questions that help you to deliver valuable, free consultations that turn client objections into paying clients
Learn how to have conversations about money, and dance with the concern, “I can’t afford it,” with integrity and effectiveness
Learn to use the 5 basic elements from Chinese medicine to better connect with yourself and your clients
Create a holistic approach for leaning into your clients to support them in getting what they need from what you have, and being able to support them to say “yes” to themselves
Find out specifically what’s missing from your communication and mindset about selling, so you can serve your clients more fully
Approach your clients with generosity and service to help them become more curious
About Sharla Jacobs:
Sharla is an Award-Winning Million Dollar Mentor, and she and her husband, Jesse Koren, are two of the world’s leading authorities in helping coaches, practitioners and entrepreneurs add six figures to their income. They have taught their step-by-step system to over 20,000 people, and have gifted over 6 million dollars in scholarships to their own events, as well as contributed over $100,000 to causes they believe in. Sharla will give you the treasure map to increase your income and build a sustainable business.
Module 5: Heart-Based Marketing
Taught by George Kao, The True Livelihood Community
Recorded May 7th, 14th, 21st (28th Integration Plus Laser Coaching with Stephen Dinan)
In this module, George Kao will help you gain confidence as a business owner that you are eternally safe and completely protected. You’ll discover how a heart-centered approach to your customers will bring you more clients and business without feeling threatened. George has worked with hundreds of clients, and well as a faculty member at The Shift Network, and will help you create your own wisdom business. From George, you’ll:
Learn how to take the larger perspective on what’s good for your soul, and the souls of your customers
Invest your time in the long-term to bring a return on consciousness, rather than a short-term return-on-investment approach
Discover how to give from wise generosity, rather than total selflessness, in order to build true fans
Strategize how to build authentic fans to garner support through referrals, promotion, crowdfunding, and other resources
Get clear about how others can access your assistance through different levels of services that you offer (free, barter, paid, etc.)
Learn how to vary the price of your offers to create more opt-ins at every level
Let your audience reveal what it wants to be created and delivered, rather than forcing your vision onto your ideal audience
Learn self-compassion to preserve your own work-life balance
Recognize the benefits of focusing on authenticity, appreciation, learning and karma, rather than solely focusing on sales, comments, likes, fans, conversions or opt-ins
About George Kao:
George is a trusted conscious marketing expert to over 500 clients – teaching the most productive online marketing methods for coaches, counselors, consultants, and those who are creating what George calls “wisdom businesses.” His mission is to dramatically raise the marketing effectiveness of people who deeply value integrity, service and sustainability. George has been building online communities for more than 10 years. In recent years, he’s become the go-to expert on how to productively use the Internet to get your message out to the people who would love to hire you for your services, or buy your programs.
Module 6: Scalable Business Models & The Launch
Taught by Jennifer Russell & Bryan Franklin, California Leadership Center
Recorded June 4th, 11th, 18th (25th Integration Plus Laser Coaching with Stephen Dinan)
In this tactical module, Jennifer Russell and Bryan Franklin will share their expertise on how to begin to really grow and scale your business. Jennifer and Bryan have worked with thousands of businesses in the start-up to sustainability phase to reach a high level of success.They will guide you through a journey that will uncover the three pillars of business success – Marketing, Sales, and Leadership and how to use them to launch and scale your business. With Jennifer and Bryan, you’ll:
Learn to get the value equation right, creating effective business process that guides you in all other business aspects
Uncover secrets to effectively focusing attention on core positioning, lead generation, marketing, sales and closing
Create mature business systems up-front that allow you to reach sustainability phase in a shorter period of time
Develop fulfillment strategies that create sustainability and greater profit, without working harder
Learn to create repeatable strategies to deal with short-term customer issues, so you can focus on long-term financial strategy
Devise generous lead sources and new product lines that lead to scalability
Use automation to fine-tune business leads and fulfillment that frees you from repetitious decision-making
Free your attention from problem-solving to design innovative marketing and sales approaches to reach a broader base of customers
Learn to feel like the most important thing you can do for you business is to ‘get out of your own way’
About Bryan Franklin and Jennifer Russell:
Bryan is a leading executive coach, a compelling speaker and a successful entrepreneur. He has founded and sold over a dozen companies (including his own private equity fund), and has now generated more than $10 million in executive coaching over the last decade – making him one of the most financially successful coaches in the country. He has become the trusted advisor to some of the most highly-respected executives in the Silicon Valley, coached top level executives at many Fortune 1000 companies, and helped many entrepreneurs build their organizations into success stories – taking them from start up to billions in sales.
Jennifer is a dyed-in-the-wool entrepreneur, having worked exclusively in high-impact startups – most recently as the president of an environmental chemical company, bringing over 40 new technology products to market. Her dedication to the intersection between creativity and productivity made her famous for “getting more done by accident, than most people get done on purpose.” Whether its guiding a cancer drug through the arduous process of testing and development, or guiding an entrepreneur through the harrowing process of creating their business, Jennifer’s insight and inspiration are bar none.
Module 7: The Enlightened Entrepreneurial Mindset: Becoming the Person You Need to Be to Manifest Your Vision
Taught by Ryan Eliason, Social Entrepreneur Empowerment Network
Recorded July 2nd, 9th,16th (23rd Integration Plus Laser Coaching with Stephen Dinan)
Ryan Eliason, one of the world’s top coaches for socially conscious entrepreneurs, believes that success is 90% psychological and 10% technical. In other words, it’s 10% skill and technical know-how, and 90% attitude, confidence, focus, determination, and your inner “mental game”. Effective technical strategies are essential to success, but without addressing the psychological level, you’re only going to reach a tiny percentage of your potential. Mastering the art and science of “being” could lead to more success and satisfaction in business and life than you might imagine. It is perhaps the most critical element of business success. In this module, you’ll:
Get clear on exactly who you need to be and the attitudes you need to embody in order to reach your vision.
Master the technology for transforming your attitude and your way of being.
Step into consistently being your best self – the person you need to be in order to achieve your vision.
Take on being unstoppable, unreasonable, and playing full out.
Create a clear, comprehensive, written list of both internal and external obstacles and challenges to achieving your vision.
Create a written plan for triumphing over each of those obstacles.
Identify your core limiting beliefs and apply a powerful proven technique for transforming them into more empowering beliefs.
Learn to identify the voice of your “Gremlin” so that you are empowered to act from the inner knowing that this voice is not your truth.
About Ryan Eliason:
Ryan Eliason’s mission is to empower socially conscious entrepreneurs to transform the world’s most pressing problems. As a teenager, Ryan Eliason co-founded Youth for Environmental Sanity which has supported more than 675,000 young visionary leaders from 65 nations working on social change, human rights, and environmental sustainability. Ryan believes that business can be a powerful force for transformation. In the last three years over 50,000 people joined his Social Entrepreneur Empowerment Network, a rapidly growing global community of changemakers. His programs have empowered thousands of conscious entrepreneurs with the tangible skills and mindset shifts needed to expand the reach and positive impact of businesses that focus on a triple bottom line: People, Planet, and Profit. He is now one of the world’s top trainers for social entrepreneurs and has hundreds of clients from twenty-five countries currently enrolled in his training programs.
Module 8: Entrepreneurial Secrets from the Leading Edge
Taught by Stephen Dinan, The Shift Network
Recorded August 6th, 13th, 20th (27th Integration)
In this module, Stephen Dinan will share his well-earned secrets for how to thrive as an entrepreneur, while building a company that aims to positively change the world. You’ll hear how he worked through many challenges to succeed in building a company that has heart and integrity. This module will blend his insights from the “outer game” of marketing, business development and enrollment, along with the “inner game” of developing your capacity as a leader. He’ll also do “laser coaching” to help participants take the next leap in business. In this module, you’ll:
Learn to build trusted networks of allies through genuine generosity and goodwill, in ways that can lead to rapid expansion
Connect with your heart’s truth, and develop messaging that speaks directly to people’s core needs, and bui
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