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About the course:
Your “Step-by-Step” Program
That’s why I’m excited to introduce to you AWAI’s Secrets and techniques of Writing HIGH-PERFORMANCE Enterprise-to-Enterprise Copy…
A program created by our good friend and Grasp B2B Copywriter Steve Slaunwhite that’s turn out to be the trade customary for brand spanking new B2B copywriters beginning out.
Not solely will Secrets and techniques of Writing HIGH-PERFORMANCE Enterprise-to-Enterprise Copy educate you the whole lot you must know in regards to the B2B market…
It’s going to educate you “step-by-step” how you can write all of the B2B advertising parts any shopper will ever ask you to put in writing.
And also you couldn’t be studying these abilities from a greater instructor than Steve.
In case you don’t know him already… Steve is a bona fide and revered famous person on the earth of B2B advertising.
He’s been writing big-league B2B copy for greater than 20 years…
His shoppers are a few of the greatest within the B2B world: UPS, Hewlett-Packard, Dash, Symantec, Mitsubishi, and Forbes, to call a couple of…
He’s written books, been featured in Author’s Digest, The Wall Road Journal, Canada’s Globe and Mail, The Every day Information, Direct Advertising and marketing, Forbes, Small Enterprise Traits, and extra… .
He’s received trade awards, together with the distinguished ACE Award for Direct Mail Copywriting and AWAI’s Copywriter of the Yr…
Purchasers he writes and consults for love him:
Michael Hughes, The Networking Coach, mentioned Steve’s recommendation helped him “triple his gross sales.”
Wealthy Gaasenbeek of IXACT referred to as him “Among the finest B2B Copywriters in North America.”
Mark Organ, CEO of Influitive mentioned Steve was “instrumental” in creating their direct advertising copy.
Terry Jarvis of UPS mentioned their advertising success “couldn’t have been potential” with out Steve’s consulting and writing.
That’s why after we needed to create the quintessential program for AWAI members involved in breaking into the B2B area of interest — we went straight to Steve.
And, what a tremendous job he did.
EVERYTHING You’ll Ever Have to Develop into a B2B Professional
Secrets and techniques of Writing HIGH-PERFORMANCE Enterprise-to-Enterprise Copy is a full immersion into the B2B world.
It reveals you ways the Enterprise-to-Enterprise market works… how the shopping for choice is made… what motivates and drives the decision-making course of.
It reveals you completely different feelings that may affect the shopping for choice and how you can attraction to them in your copy.
As a fast instance…
You could suppose greed and self-importance don’t play a job within the B2B shopping for choice like they do when promoting to shoppers. Fact is, they do — however differently.
Keep in mind, your B2B prospect could also be a buying supervisor who desires to impress his superiors. His fame could also be affected — both positively or negatively — by any given buy. So, if the product you’re promoting can save the corporate money and time, Enterprise-to-Enterprise author will discover a refined method to let his prospect know that this buy will mirror effectively on them — and present them why.
And that’s simply one of many “subtleties” of writing highly effective B2B copy revealed in Steve complete program.
Among the Secrets and techniques You’ll Uncover
You’ll study:
The 4 “key influencing elements” of each B2B shopping for choice and how you can use them to super-charge your copy…
The “Twin Pillars” of B2B persuasion and how you can inject them into each piece of copy you write…
The 9 most typical initiatives you’ll tackle (and how you can be a grasp in every of them)…
The distinctive wants of the B2B purchaser — and why it’s essential you perceive “the CNI issue”…
Why it’s essential you perceive each B2B purchaser’s “cut up character”…
Steve’s “5-point technique” for shortly understanding any B2B product you’ll be requested to market…
eight ideas for explaining a product’s technically advanced options clearly, concisely, and precisely…
The B2B headline that just about by no means fails…
The place and how you can supply construct the last word B2B Swipe File…
60 of essentially the most highly effective B2B headline phrases…
The “3-C’s” of B2B advert copy (all you must create brief, crisp, killer copy)…
eight brief “lead sorts” that work very effectively in B2B copy…
Two “copy killers” you need to keep away from…
The 2 secrets and techniques to ultra-persuasive B2B copy…
11 highly effective methods for making your shopper’s services or products stand out in a crowd…
When you need to (and shouldn’t) use photos, graphs, charts, diagrams, and testimonials in a B2B advert…
14 methods to construct prompt and unshakeable credibility to your shopper…
The key of the “motivating sequence”: 5 issues each B2B advert, electronic mail, or brochure MUST do…
5 methods for grasp the “B2B model” (Rule #1 — lose the hype!)…
7 stuff you, as knowledgeable B2B author, must do to organize for each B2B undertaking…
Steve’s unique “Copywriting Data Worksheet” for each undertaking you tackle…
9 knock-out methods for writing good lead turbines (the guts and soul of the B2B commerce!)…
Learn how to turn out to be a millionaire specializing enormously in style “white paper experiences”…
6 letter and electronic mail templates you may copy…
eight analysis ideas, methods, and shortcuts…
This system spells out the whole lot you must succeed at each step of the B2B course of — from working along with your shopper for the primary time… to understanding the B2B promoting course of… to realizing what plan of action you advocate your B2B shopper take to get the job carried out.
Every of the 16 studying modules is conveniently organized into three parts:
The “How-To” Guts — crisp, concise, detailed data on how you can craft any B2B gross sales method confirmed to work
A brief and highly effective “Train” you are able to do, meant to drill the knowledge deep into your thoughts
The B2B Author’s Toolkit — ideas, methods, methods, and shortcuts you should use… stuff you completely must know to be a terrific B2B author, together with: 28 concepts for writing a robust B2B headline… 7 methods for writing an efficient B2B provide… What to say if the shopper says “I hate your copy”… and the easiest way to know and analysis your target market
Plus, there are “Bonus” articles alongside the best way that assist drive dwelling factors made within the chapter — or illustrate another manner of getting the job carried out.
And, you may pay attention to every chapter of this system through an audio feed, which you’ll hearken to in your laptop, or obtain to your iPod, iPhone, or MP3 participant, and pay attention when you’re driving.
Backside line: Secrets and techniques of Writing HIGH-PERFORMANCE Enterprise-to-Enterprise Copy is the whole lot you must launch a profitable profession as a B2B copywriter.
Now…
You took our little quiz.
And I’m guessing you wouldn’t nonetheless be studying in case you weren’t at the least somewhat bit curiosity within the B2B area of interest.
So let’s take a second to drill down somewhat deeper — into what your day as a B2B copywriter would possibly appear like:
The sort of copy you’ll write…
The way you’ll put together for an project…
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