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About the course:
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Bot Academy is a 5-week course that will teach you everything you need to know to create a successful marketing campaign with Messenger.
Bot Academy includes:
Week 1: How to build your bot (If you can use MailChimp or Aweber, you have the technical skills to do this)
I’ll show you how to setup your first campaign, add messages, drip it to your audience, and follow up. You’ll be building your bot alongside me.
Week 2: How to write your chatbot script (one that converts super high, and is designed to sell).
In this module, I’ll show you how to write short-form, persuasive copy…even if you’ve never written sales copy before.
Plus, you’ll learn a tip we discovered for increasing click rates by 20% and how to create a funnel that leads to a sale.
Week 3: How to get people to opt-in (and get signups 4x to 8x cheaper/faster).
I’ve seen a lot of people who build great bots…but no one signed up. So then they think bots are a waste of time, when really, they screwed up. You can’t expect someone to come to you and subscribe to your bot (or your client’s bot). You have to promote it. In this module, we’ll show you how.
You’ll learn how to do one-click subscription, how to automate it, how to incorporate your bot with your other marketing campaigns, and more.
Plus, we’ve written custom code to that increases bot subscriptions even more. You’ll get lifetime access and clear instructions on how to use this code, exclusively available to Bot Academy students.
Week 4: How to get clients.
The secret is showing your potential clients just enough so that they understand how bots work and see how it’ll deliver a clear ROI, but not so much that they get overwhelmed. We’ll show you exactly how to do that, along with how to do a demo that closes the sale.
You’ll also get a template you can use inside Pipedrive, a sales management app, to help you close sales and stay accountable.
Week 5: Advanced Optimization: We’ll work directly with the group to improve everyone’s bots and give personalized help when needed
This is where we go deeper into bots. We’ll show you how to add more intelligence to your bot, how to combine different bots, how to mix bot platforms, how to get tracking data, how to collect payment, and more.
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