What You Get:
8 Core Units
4 Advanced Units
1: Big Picture Overview
Affiliate marketing, ad revenue, and the business model
Niche markets and their value
Expectations about time, effort, costs, and making money
Figure out your goals so you can reach them
2: Choosing a Niche
Brainstorming techniques so you won’t get stuck
Keyword Research including 4 types of keywords
Two of the 4 types that you should target
Keyword Golden Ratio with over the shoulder demos
Using KW Difficulty Scores from tools
3: Competition Analysis
SEO Tools for Competition Analysis
The thought process and flow of competition analysis that I use
Demo of Competition analysis sheet
Finding communities and the market
Templates and Checklists (Brainstorming worksheet, Competition Analysis Worksheet)
4: Setting Up the Site
Required pages so you’ll get accepted into most programs
Recommended WP themes
Recommended WP plugins and why I use as few plugins as I can
Checking Site Speed and Tips
Templates and Checklists (Speed Checklist, Required Pages Checklist)
5: Content (and Launching)
How much content to launch, including “The Content Myth” and why you need less than you think
What kind of content and how to format
A little bit about Agile Project Management and why it can change the way you do nearly everything
What should informational content look like
Where to get images
Silos, Clusters, Categories, and Site Architecture
Templates and Checklists (Perfect Product Review Template, Informational Content Template, Site Architecture Template, On-page SEO Checklist)
6: Monetizing
Applying for Affiliate Programs
Why you should look for digital products with affiliate programs
Signing up with Display Ad Networks
Adding affiliate Links
Approaching Companies that don’t have public facing affiliate programs
7: Promotion and Link Building
Overall goals and an overview
Social Profiles
Where should links go – mostly to the homepage with branded anchor text
Relationship building, then ask for guest posts
Podcasts and YouTube appearances for traffic and links
Templates and checklists (Social Profile Checklist, Relationship Building Worksheet & Process)
8: Scaling
Either sell more or get more traffic, ideally both
Boost conversions
Add more content
Templates and checklists (Conversion Checklist, Geotargeting calculator)
9: Outsourcing Content with Scaling in Mind
Advanced/Premium
Where to find writers?
Why trial gigs are essential
Job posting sample and template
Screen proposals so you don’t waste time
Style Guideline to set expectations
Creative briefs to let the writers focus on writing
Do you need a Content Manager and Editor – Formatting, drafting, and working in WP
Content Project Management
Templates and Checklists (Job description template, Google Sheets Content PM template, Trello Content PM template, Style guideline Template, Content Manager Jobaide)
10: What to do if you are stuck
Advanced/Premium
Assessing the current state
Gap Analysis (qualitative and quantitative assessment)
Improve existing content, publish more content or get more links
11: A practical guide to email list building
Advanced/Premium
When you should and should NOT build an email list.
Why some of the experts are WRONG when they tell you to always have an email list.
How to get people to willingly sign up for your email list with two proven techniques that I’ve used to build email lists of over 10,000 subscribers.
Tools that’ll help you build your list – they are usually free.
What to send your subscribers in your autoresponder.
How to DRIVE traffic anytime you want with Broadcast emails.
12: How to sell a site – Two 6 Figure Case Studies
Advanced/Premium
When you should and should NOT think about selling your site.
How to estimate the value of your site.
What you should do before you sell your site to prepare months ahead of time.
What you can do to speed up the selling process.
Why it’s normally better to sell with a business broker, and when it’s NOT.
