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StoryBrand Messaging Framework, Donald Miller – StoryBrand Messaging Framework, StoryBrand Messaging Framework download, Donald Miller – StoryBrand Messaging Framework review, StoryBrand Messaging Framework free torent
Donald Miller – StoryBrand Messaging Framework
StoryBrand Messaging Framework
Taught by Donald Miller
Core Concepts : Introduction
You don’t know how to explain what you do in a way that draws people in.
Learn how to eliminate confusion from your messaging so customers finally listen and buy.
Core Concepts Resources
You’re here to clarify your message so customers will listen, and nothing causes people
to stop and listen like a great story. Story is the foundation for the framework you’ll
learn in this course, so it’s important to start here. See how the movies you love and the
brands you trust use the power of story to capture our attention. You’ll also take the
first step in filling out your BrandScript by answering this question: What story are you
inviting customers into?
01 Introduction
02 The Importance of a Clear Story
03 How Clear is Your Message
04 How Story Works
05 Help Customers Solve Their Problems
06 Story In Major Motion Films
07 Blockbuster Marketing
08 How Major Brands Use Story
09 Creating Your BrandScript
10 Creating a BrandScript for Nonprofits
Assessment: Core Concepts
Module 1
Your customer is the Character. Just like a Character in any great movie, they’re
looking to experience a Transformation and become a better version of themselves.
Before you can Guide them to Success, you need to clearly define who your customer
is and what they want.
01 Defining an Aspirational Identity
02 Brainstorm: Aspirational Identity
03 A Character
04 Major Thought Checklist: Character
Assessment: Character
Module 2
Customers come to you with a Problem. In fact, most people are trying to solve three
Problems simultaneously when they engage your brand. Learn what those three
Problems are and how you can position your product as the solution.
01 With a Problem
02 Major Thought Checklist: Problem
Assessment: Problem
Module 3
Without a Guide, our customer (the hero) would wander aimlessly. Guides have certain
qualities that cause heroes to seek them out. Learn what those are and how you can
set yourself apart as a trusted Guide for your customers.
01 Meets a Guide
02 Major Thought Checklist: Guide
Assessment: Guide
Module 4
A great Plan removes confusion and provides clear steps for people to follow. Learn
how to create a Plan that will give your customers confidence and clarity when they
engage your business.
01 Who Gives Them a Plan
02 Major Thought Checklist: Plan
Assessment: Plan
Module 5
Characters in stories don’t take action on their own. They have to be challenged to act.
It’s the same with our customers. In this module, you’ll learn the 2 types of calls to
action that should be included in all of your marketing material.
01 And Calls Them to Action
02 Major Thought Checklist: Call to Action
Assessment: Call to Action
Module 6
A good story needs to have stakes. For your customers to ultimately take action and
avoid Failure, they need a clear understanding of what they could lose by not doing
business with you. Learn how to communicate what’s at stake to your customers.
01 That Helps Them Avoid Failure
02 Major Thought Checklist: Failure
Assessment: Failure
Module 7
Talk about how your business will make life better for your customers, and talk about it
often. This module will show you why casting a vision of Success is so important and
effective.
01 And Ends in a Success
02 Major Thought Checklist: Success
Assessment: Success
Execution
You’ve gone through the entire StoryBrand Framework. Now, it’s time to put it all
together. Learn how your BrandScript helps you communicate clearly in all aspects of
your business.
01 Putting It All Together
02 Executing Your BrandScript
Assessment: Execution
