Digital Psychology & Behavioral Design – Brian Cugelman

Become great at behavioral designUnderstand what motivates your customers to convertLearn the essence of behavioral design, while developing a broad perspective on the psychology of online behavior.By better understanding the broad psychological principles that drive online engagement, this course will help you focus better, make better decisions, and build higher-converting products.Introduction video After taking this course, you’ll…Understand many of the key psychology principles used in CROMake better decisions based on human-insightBuild confidence in translating psychological theories into creative contentUnderstand several psychological strategies and design tacticsHave a better sense of the emotions that drive human behaviorHere’s what Brian will teach you…Students will learn the essentials of behavioral design, and gain a broad perspective on the psychology that drives online behavior.By better understanding the broad psychological principles that drive online engagement, participants will develop better judgement, make better decisions, and builder higher-converting products.In just 11 sessions, you’ll be able to…This course takes students through the behavioral design process, covering Dr. Cugelman’s various behavior change models that simplify the vast scientific literature into a few simple models.Students will learn the core emotional drivers and cognitive processes that explain how users use technology. Students will learn the core psychological strategies, with examples of common design components, to help them connect theory to practice.Learn how to use psychology and neuroscience to create better conversion experiences.This course will help you develop your skills in behavioral design, and help develop your niche in applying behavioral design to the digital skills of your choosing.Rather than following dogmatic industry conventions, this course will teach you the human factors that drive online behavior. You will be empowered to develop strategies and fresh thinking, inspired by a proper understanding of human behavior, rather than dogmatic conventions.As an introductory course to applied psychology, the course focuses on broad strategies and tactical UI elements, which will help you learn quickly, and better take advantage of everyday psychology design opportunities.The content is general enough that it applies to many areas of digital practice.This course is essential for you if …Want to learn the core psychology that is relevant to conversion-focused digital media professionalsYou work hands-on, where deeper human insight will help you make better and faster decisionsYou work in any organization where greater conversions will improve your bottom-lineThis course is NOT for you if…You are starting out in digital media, and are not yet familiar with the basics in your chosen practice area.You expect to be spoon fed tactical psychology, such as dogmatic rules saying “psychological technique 847 always produces a 5% lift”. This is a course on insight.You are only interested in your specific area, such as only doing design, only doing copy, or only doing analytics. The content cuts across man practice areas.Designed for anyone with basic knowledge of conversion optimization.This course is perfect for anyone who has a basic understanding of conversion optimization, UX and design as well as an interest in psychology and neuroscience.Students should have previously worked on a CRO project or campaign before taking this course.Get Digital Psychology & Behavioral Design – Brian Cugelman, Only Price $119Your full course curriculumDIGITAL PSYCHOLOGY & BEHAVIORAL DESIGN TRAINING1. Psychology and mediaThis lesson shows you what it means to apply psychology to technology.Topics Covered:Understand applied psychology in down-to-earth termsKnow the various ways you can apply psychology to techHow to focus on the bigger-picture in applied psychology2. Our approachYou’ll learn what makes this course unique, as a conversion focused approach to psychology-inspired designTopics Covered:Where the content comes fromOur approach to behavioral scienceOverview of the course’s key components3. OutcomesWe’ll cover what really matters in design for behavior change.Topics Covered:What to focus on in design for behavior changeHow to contrast superficial versus real metricsHow to quickly measure outcomes4. Emotional motivatorsThis lesson covers the emotions that drive shape user behavior, and covers a variety of emotional transition strategies, using the Cugelman Emotion Map.Topics Covered:Learn how emotions shape user behaviorLearn how to use the Cugelman Emotion Map, for broad emotional design strategiesHow to link design patterns to emotional design strategies5. Netflix sign-up emotional design auditThis lesson walks through an example of how NetFlix users emotion design, in its registration process.Topics Covered:An example of an emotional design used in registrationHow content is used to target emotional motivatorsThe link between theory and practice6. Behavioral mediaThis lesson explains how people conceptualize virtual space, and digital processesTopics Covered:How users comprehend virtual spacesWhat language to use to make processes more intuitiveHow to describe online processes, so that they are easy to follow7. Digital product placesBased on your understanding of how users conceptualize virtual space, we’ll discuss conventional navigation systems.Topics Covered:How to conceptual virtual spaces like real spacesMetaphors for information hierarchyMetaphors for on-page special relations8. Digital locators & facilitatorsNow that we understand how people conceptualize and navigate in virtual spaces, we’ll look at the psychology behind design components that help people navigate technologyTopics Covered:New perspective on navigational systems and process control UIUnderstand directional cuesGain a behaviorist perspective on CTAs9. Behavioral UIIn Behavioral UI series of lessons, we cover most of the psychological design strategies, with many examples.Topics Covered:Develop a new understanding of branding psychology, and why trust and integrity are at the core of digital influenceHow users comprehends the world and what motivates peopleMany other psychological design strategies, covering pressure tactics, social influence, decision making, trust, barrier reduction, and more10. Behavioral UI: Learn about description components that help users to understand what they’re dealing with.11. Behavioral UI: MotivationLearn about different UI design patterns that are used for motivational processes.12. Behavioral UI: Pressure tacticLearn about pressure tactics and how to use them in UI.13. Behavioral UI: Social influenceLearn what is social influence in UI and how to utilize it.14. Behavioral UI: DecidingLearn how to help your audiences to make up their mind.15. Behavioral UI: TrustLearn about trust – one of the core factors in behavior change.16. Behavioral UI: ReinforcerLearn about elements that reinforce user behavior.17. Designing processesThis lesson covers different stage-based approaches to influence, and recommends different approaches, depending on the nature of your workTopics Covered:Learn about different stage-based approaches to behavior changeGet a sense of when you should use each of the different approachesSee examples of the standard models and prototyping tools used for each approach18. Psychology inspired designIf you have not worked in applied psychology, this lesson will help you get comfortable translating abstract psychological theories into creative design conceptsTopics Covered:Learn a down-to-earth approach to applying psychology, like improvUnderstand how psychology is translated to creative conceptsSee how psychology-inspired design applies to processes and pagesGet Digital Psychology & Behavioral Design – Brian Cugelman, Only Price $119Tag: Digital Psychology & Behavioral Design – Brian Cugelman Review. Digital Psychology & Behavioral Design – Brian Cugelman download. Digital Psychology & Behavioral Design – Brian Cugelman discount. digital span psychology. digital functionalism psychology definition. digital archive psychology. psychology digital textbook. psychology of digital marketing. digital sociology deborah lupton. digital sociology definition