Digital Marketing Mastery 2022 – Digital Marketer

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Archive: Buy now $139 $995, Digital Marketing Mastery 2022 – Digital Marketer Course.Digital Marketing MasteryThis course is hands down, the most comprehensive digital marketing training in the industry today. We start by making sure you get crystal clear on the most important part of any digital marketing plan: Your customers. And to do that, we kick things off by mastering 3 foundational topics:The Customer Avatar Canvas – WHO your ideal customers areThe Core Message Canvas – WHAT your business offers to your customersThe Customer Value Journey – HOW your customers interact with your messageThen, with instructors who are T-shaped marketers themselves, we’ll take an in-depth look at the core digital marketing competencies, including:Content MarketingEmail MarketingSocial Media MarketingCommunity ManagementDigital AdvertisingData & OptimizationSearch MarketingFurthermore, the instructors relate each specialty back to the stages of the Customer Value Journey so that you can see how all areas of digital marketing do their job of attracting, converting, and ascending customers. Not just once, but as a machine that turns your prospects into leads, and leads into customers.After earning your Digital Marketing Specialist Certificate you’ll have the tools to effectively reach your (or your clients’) target audience through a full-scope marketing strategy.Your Path to Becoming a Marketing MVPUp to now, our newest and most comprehensive marketing course was only offered for a limited time to new DigitalMarketer Lab subscribers. But now, we’re making it available to purchase on its own for the lowest price it will ever be. Meaning there will never be a better time to become a T-shaped marketer who can confidently:Create a marketing strategy from A-Z for yourself and your clientsLead a team of marketing professionals who understand how their roles work togetherCollaborate with colleagues to create winning strategies that form a cohesive marketing planThe Digital Marketing Mastery Certification is your competitive edge, and the pathway to bigger and better opportunities. Sure… With our engaging and instructional approach to marketing training, a newly-minted T-shaped marketer like you might be tempted to quit your day job for the greener pastures of SEO or Community Management.But even if you don’t, you’ll know precisely how to implement those respective skills into your existing or desired marketing profession. Course DetailsThe Digital Marketing Mastery Course is the most comprehensive digital marketing training in the industry. In this 16-hour course, you’ll learn the foundation of DigitalMarketer’s curriculum and get certified as a Digital Marketing Specialist.MODULE 1Core Concepts of Digital MarketingLearn the role of digital marketing and how to leverage it in today’s business world.The GoalTraditional v. DigitalRole of Digital MarketingCritical Disciplines3 Tools for Modern MarketersB2B v B2CMODULE 2Knowing Your CustomerBuild out a Core Message Canvas and Customer Avatar Canvas and finally get clear on who you’re selling to.Knowing Your CustomerCustomer Avatar CanvasCustomer Before & AfterBuilding Your Before & AfterBefore & After in ActionCore Message CanvasMODULE 3Customer Value JourneyDiscover the steps in your marketing plan that seamlessly moves a person from lead, to paying customer, to raving fan.Mapping The Customer Value JourneyAwarenessEngagementSubscribeConvertExciteAscendAdvocatePromoteOptimizing Your Value JourneyCall To ActionMODULE 4Content MarketingLearn which types of content to use to attract your audience and leverage content marketing strategies to grow your business.Content Marketing: IntroductionWhat is Content Marketing?You Are HereVoiceContent StrategyContent OptionsMonetize ContentContent Marketing KPIsContent ToolsCall To ActionCopywriting: IntroductionContent Writing v. CopywritingMODULE 5Social MediaGain a basic, clear understanding of how to use social media to build real relationships with your audience.Social Media: IntroductionYou Are HereSocial ChannelsTargeting Your AudienceCreating ContentSocial Media KPIsGoals of Social MediaBrand ManagementCall To ActionMODULE 6Digital AdvertisingDive into paid traffic strategies, landing pages, copy and ad design elements, and how these functions work together to bring prospects to your pages.Digital Advertising: IntroductionYou Are HerePaid Traffic: OverviewWhy Use Paid Traffic?Landscape OverviewPlanningCreative: The 3 Core ElementsBudgetingThe 3 Pillars of Paid MediaOptimizing Your Paid MediaReportingPaid Advertising Wrap-UpCall To ActionData & Optimization/Landing Pages: IntroductionLanding PagesLanding Page CopywritingDesign Elements: IntroductionDesign GoalsAd CreativesDesign ResourcesCall To ActionMODULE 7Search MarketingUse SEO strategies to generate better rankings on search engines, and free organic traffic to your site.Search Marketing: IntroductionYou Are HereWhat is SEO?Technical SEOOn-Page SEOOff-Page SEOSEO KPIsCall To ActionMODULE 8Email MarketingLearn how to create email campaigns that get opened, get clicked, and convert passive list subscribers into active customers.Email Marketing: IntroductionYou Are HereTools & TacticsList HygieneActionable Metrics & KPIsHigh-Value SegmentationBroadcast v. Follow-upCall to ActionEmail CopyElements of Email CopyCall to Action: Using Social Media to Practice CopywritingMODULE 9Community ManagementGo in depth into how to build a thriving online community that positively impacts your business’ bottom line.Community Management: IntroductionYou Are HereWhy Communities?Creating Your CommunityLaunching Your CommunitySense of CommunityCommunity MetricsCall To Action MODULE 10Data & OptimizationDiscover the data and optimization tactics to find which marketing techniques work best for your business and customers.You Are HereData PurposeLagging vs. Leading MetricsTop of the Funnel MetricsMiddle of the Funnel MetricsBottom of the Funnel MetricsOptimizing Using DataIdentificationUser ResearchHypothesis ConstructionPrioritizationRunning & Reporting a TestCall To ActionCourse PreviewIn this clip, DigitalMarketer’s co-founder CEO Ryan Deiss discusses how the T-shaped marketer is an asset to any business—whether you work for yourself, or someone else.Become A Certified Digital Marketing SpecialistWHAT’S INCLUDED:10 Core Modules105 Video LessonsThe Customer Value Journey HandoutThe Customer Avatar WorksheetCore Message Canvas WorksheetThe Full-Color, 149-Page Workbook16-Page Final Exam Study GuideDigital Marketing Mastery Pacing Calendar1 FINAL Exam