What You Get:
Module 1 Overview
Core Concepts
Validating Proof of Concept with the Ecommerce Tree of Life
Evaluating Product Market Fit
The Core Pillars of Ecommerce
Why Ecommerce Needs Strategy
The Customer Value Journey for Ecommerce
Module 2 Overview
Avatar/Offer
How to Create Your Customer Avatar
The 4 Key Ecommerce Attributes
26 Examples of Transactional Ecommerce Offers
Creating Your Offer Stack
Module 3 Overview
Online Store
Optimizing Your Online Store
How to Create the Ideal Homepage Hierarchy
How to Organize Collections – Content Hierarchy
Setting Up Your Menu
Creating Perfect Product Pages
Product Photography
Module 4 Overview
Sales Channels: Email Marketing & Paid Advertising
Introduction to Sales Channels
Email Marketing: Welcome Email Flows
Email Marketing: Abandon Cart Email Flows
Email Marketing: Post-Purchase Email Flows
Email Marketing: Campaign Emails
Introduction to Paid Advertising for Ecommerce
Paid Advertising: Anatomy of an Ad on Meta
Paid Advertising: Copywriting and Creative on Meta
Paid Advertising: Testing Copy, Creative & Audience on Meta
Module 5 Overview
Building a Social Store
Introduction to Expanding Your Ecommerce onto Social Media
Meet Your Instructor Lauren Petrullo
Why Use Meta & Social Shops?
Facebook vs Instagram Shops
What Platforms Have Shops? Why Are We Talking About Meta?
Prerequisites for Setting Up Social Shops
How to Apply Offer Creation
Key Social Selling KPI’s
Where are Social Shops, UGC, and Affiliate Systems Headed?
Who Should be Managing your Social Store?
What are Standard SOPs for Social Shops?
Using Social Feed to Tag Social Shops
Storefronts in the Metaverse
Addressing Objections
Case Study: ClearStem
Bonuses:
Build A Winning E-Commerce Product Page Workshop with Ezra Firestone
Design and build a winning ecommerce product page that will actually convert visitors into buyers… with an ecommerce expert that has generated $50 million from one store in just 36 months.
How To Create a Foolproof Product Promotion Giveaway In 10 Days or Less Course with Lauren Petrullo
In this workshop, learn how to get your promotions in front of your audiences wherever they are. You’ll be creating and executing an omni-channel promotion in 10 days or less.
The Email Promo Jumpstart Pack
A curated collection of DigitalMarketer’s best blueprints & strategies to ignite your offers and make your emails (& your promotions) stand out.
The 5-Part Refund Reducer Email Series Playbook
In this Playbook, you’ll learn about the 2 variations of communication you can use to save customers and reduce refunds. You’ll gain access to a template you can adapt and apply in your business.
