WHAT YOU GET?
1. Private Espresso Hour Recording:
Right before our Black Friday campaign went live, we recorded a private podcast episode ONLY for people who purchase our Product Promotion Blueprint.
In this episode, we cover:
How we came up with the idea for Full Stack Writer, and our framework for reverse-engineering lucrative digital product ideas.
All the different assets we had to create for the launch, and how we executed our own Full Stack Writer playbook to do it.
Our viral Click-To-Tweet flywheel, prompting thousands of potential customers to talk about the product for two weeks leading up to the launch.
Our open/close cart strategy, and why we reframed our “$100 discount” as an upgrade credit (along with a couple other secret pricing techniques).
And more!
2. Access To Our Raw Product Launch Files:
Want to REALLY see how promotions like this get executed? They’re messier than you might think!
We’ll share with you our entire planning document. UNEDITED. which includes:
Our asset creation list
Short social video scripts
VSL scrips for landing pages
Early landing page rough drafts
Newsletter ad copy & CTA/autoplug copy
3. Our Full 17-Email Countdown & Launch Sequence:
This is the longest, most in-depth “FOMO” sequence we’ve ever written-and we can confidently say it’s our best one yet.
Want to save it for your archives (and use it as inspiration for a Product Promotion email sequence of your own)?
We’re giving you all of it!
9 educational emails leading up to launch day
3 emails promoting $100 “upgrade credit” for the first 72 hours
2 emails removing $100 “upgrade credit” but adding 2-pay payment plan for the last 48 hours
3 emails upselling our Product Promotion Blueprint to anyone who bought Full Stack Writer
Who Is This For?
1/ Digital Writers who plan on launching a new product in 2024-and want a bulletproof plan for getting your first 1,000 customers.
2/ Course Creators who already have a product, course, or cohort-based program for sale and want to run an all-star promotion in December going into the new year.
3/ Coaches, Consultants, Or Trainers who just want a behind-the-scenes look at how a 7-figure product launch gets executed (in under 3 weeks!).
We wish more creators & entrepreneurs open-sourced their promotion blueprints. which is why we’re sharing it with you!
