Introducing “Yes Engines”
For the first time ever, I will reveal how I used “Yes Engines” to build a business from scratch to 7 figures in less than 3 years.
Best part: You can replace those old school, high-pressure sales tactics that push honest, affluent customers away…
…and learn the 3-step selling system that:
Shows you how to attract the right people
Gives you the exact techniques to close the sale
And most important, provides you with a sales strategy you can scale when the time is right.
If you sell information products, coaching, and other services, you’ll see how simple it is to learn… even if you haven’t started selling anything yet… even if you currently HATE selling… even if you’re selling $0.99 ebooks or $10,000 consulting packages.
Why I Hate Traditional Product Launches, Sales Funnels, and Other Gimmicks
Hi, I’m Derek Halpern, the founder of Social Triggers. I’m the guy one writer at Forbes called an “expert on consumer psychology” and one Inc. writer declared an “expert marketer.”
That’s why you’ll be surprised that, though I now believe selling is the secret to building a five, six, or seven figure business…
…I used to DESPISE selling.
You see, I started my business because I wanted to help people. I didn’t feel right asking them for money. It just made things “weird.”
And when I saw how other people sold their products, I felt like I needed to take a shower.
Especially when it came to “product launches,” “sales funnels,” and other persuasion gimmicks.
It didn’t feel right.
And, I always felt like those systems were GREAT for people who already built a large email list. What if people were starting from scratch? What could THEY do?
So I began researching other ways to sell online…
…And I stumbled on other unscrupulous marketers and salesman teaching what they knew.
Manipulation? Mind control? BLEAH
It was horrifying. These other “teachers” would tell their students to: “control the mind of your prospects,” “ethically brainwash,” and “a perfectly legal way to…”
Seriously? People TAUGHT THIS?
Or how about those people who say they “share good content” in email, but for whatever reason, you never see any of that content. Instead, all you see is sales pitch after sales pitch after sales pitch?
If you already had an aversion to selling, and you stumble on tactics like that, you’ll NEVER do it.
And for good reason. You avoided these scammy tactics because you care about your customers.
Plus, They’re Not Working As Well As They Used To…
Stepping off the soap box a second, the truth is, those other methods for launching products and services weren’t working as well as they used to work…
Why?
Because I believe people got tired of them, and became keen to their tricks.
And when I’d hear other people say things like, “We need to send more emails now to make the same amount of money we used to make,” that was iron-clad proof to me that things just weren’t as rosy as they were.
So, I had a decision to make…
On the one hand, I didn’t want to use scammy tactics.
On the other hand, I knew I needed to learn how to sell.
Why did I know this?
BECAUSE PEOPLE WEREN’T BUYING.
And it made NO sense.
They Said The Same 3 Things Over and Over (And That’s Why I Knew It Was My Fault)
People would tell me how thankful they are, and how they’d like to buy something from me, but when I’d send them a link, they’d disappear and I’d never hear from them again.
Then, on the off chance people provided feedback, they’d say things like:
“I would buy, but I don’t have enough money right now.”
“You’re too expensive.”
“I’m not sure I need this right now, maybe I’ll need it in a few months.”
Sound familiar?
At first, I blamed them. I’d laugh with my friends and say, “They just don’t understand. They’re only hurting themselves.”
And my friends would agree, “Yea, they weren’t right for you anyway!”
But deep down I knew this wasn’t true.
I knew these people could benefit from what I was selling right now. I knew they could afford it, especially since the value I provided made it a no brainer.
And that’s when I uncovered the truth about selling: there were 5 big myths, and they just weren’t true.
Phase 1: The Preview
Before You Think About Selling, Do This…
Remember, there are three types of people who visit your site: the instant buyers, the instant non-buyers, and the sideliners.
The only way you’ll get the sideliners interested in buying from you is by showing them you’re the real deal. And that you’re someone who can be trusted.
And that’s why you need to offer valuable content before you ever ask people to buy anything. It will help you build credibility, make people want what you’re selling before they know you’re selling it, and more.
Plus, if you currently don’t have an email list, this free Preview content can be used to help you build one from scratch.
What makes “Preview” content different from other content?
Most people think they can reverse engineer content they see other people use to sell their products…
…And that’s a HUGE mistake. First, most people don’t really know what they’re doing when they’re selling. And second, you don’t know what they’re thinking behind the scenes – and that missing information is often the difference between a successful launch and a failure.
Then, there are other people who just create whatever they feel like their customer will benefit from. And they publish it. And while this might be valuable, creating just “any” content is a sure-fire way to kill a sale.
Preview content, on the other hand, follows a specific strategy Three Step Strategy for creating content. You’ll know what content to create, how much content to create, and more important, what order that content should get released in to maximize your chances for generating sales.
You see, if you send the wrong content, you could torpedo your chances at landing the sale. And if you “give away the farm,” people will have no reason left to buy from you.
Phase 2: The Offer
This Is How to Convert Prospects Into Customers (Without Ever Feeling Salesy)
Long story short, The Offer is when you ask people to buy what you’re selling. Maybe you send them to a sales page, or a services page, or hop on a phone call. It doesn’t matter. This is how you make money for your business.
Most people MESS THIS UP. How do you know if you’re one of those people? Here’s a litmus test: if get a lot of people saying you’re too expensive, then you’re probalby messing up The Offer.
When you ask people to buy, you must do this with confidence. You see, if you ask people to buy, and you’re weak, people will assume your product and service is weak. And they will say it’s too expensive.
But when you’re using “Yes Engines,” you’ll know how to charge what you’re worth and have people happily pay it. Of course you’ll need to IMPLEMENT THIS, but take a look at this quick case study…
Phase 3: The WOW Experience
Most People Skip This – And It’s A Shame
Do This To Increase Profits by 25% to 95%
After you get people to buy, you need to keep them happy. And a WOW experience will help you do just that.
The sad truth is, when you look at other training that promises you tips and tricks for selling, they almost NEVER talk about what happens ‘after’ the sale. They focus on getting people to buy and that’s it. They never talk about keeping that sale happy.
And that’s silly. And dumb. According to a Harvard Business School study, increasing customer retention rates by 5% increases profits by 25% to 95%.
Plus, as you’ll soon find, people who buy from you once are more likely to buy from you again. So if you keep them as customers, you’re keeping the sale, and increases the chance of selling additional products and services in the future.
And that’s why Yes Engines is different. Yes Engines focuses on what happens ‘after’ the sale as well as before the sale.
Now how do you start building “Yes Engines?”
After 18 months, more than six figures in cash spent on research and development, I’m happy to introduce you to the new online training program that will teach you how to make more sales and create customers for life (without ever acting or feeling salesy).
Introducing “Yes Engines”
Yes Engines is a 6-week, multimedia online training that teaches you how to start generating more profitable sales for your business. There’s HD videos, worksheets, and more.
And by the end of it, you’ll learn:
How to Attract The Right Prospects
How to Convert Those Prospects Into Profitable Customers
How to Keep Those Customers For Life
Even better: You’ll see how to sell so that you can charge what you’re worth, and get it. And a whole lot more.
Module 1: The Psychology of Your Customers
1 – Struggling with figuring out who your ideal customer is? Use this simple technique – and watch your frustrations fade away.
2 – The single best way to find out if people want what you’re selling before you start selling it. This one little technique can help you save a boatload of time and money on creating something nobody wants to – or will ever – buy. (If you’re just getting started, ths is how you ensure you pursue a business that’s lucrative)
3 – The secret to charging what you’re worth and getting it (You’ll learn how to communicate with your prospects so that you’ll never hear “you’re too expensive” again).
4 – The 2 biggest mistakes that will cripple your sales. These 2 mistakes almost guarantee you’ll never make as much money as you rightfully deserve, but luckily, they’re easy to fix. Look for the answer in the 3rd video in this module.
5 – How to use the laws of psychology to persuade people to buy. There’s a lot of scientific psychology research that people ignore. You’ll learn how to leverage it to virtually guarantee sales success.
6 – The only 4 “reasons why” people say no to your products and services – and a simple 3-step formula for enticing them to say yes.
7 – The new “Yes Engines” system for fast business growth. And the truth about using your website to make sales.
Module 2: The Preview
1 – If you’re struggling to build your email list, then you’ll learn how “The Preview” will help you build it… fast.
2 – Plus, you’ll see how to ensure not just “anyone” joins your email list, but instead, people who actually want what you’re selling (whether they know you’re selling it or not).
3 – How to never “give away the farm,” but still provide educational, entertaining, and helpful content that can build likeability, trust, and most important, desire for your products and services.
4 – The exact STEP BY STEP method for turning a new prospect into a raving fan that’s ready to buy.
5 – 16 proven content templates, including examples and when to use each, so you’ll know what to create and when to create it. Even better, these 16 templates are perfect for video, audio, and text-based content.
6 – What people REALLY want when it comes to free content that leads up to a sale. And nope, it’s not just a bunch of information… even if it’s helpful. Do this right and you’ll watch their sales objections melt away.
7 – The exact “Preview” sequence I used to generate six figures in revenue (and the secret psychology behind why it worked)
8 – The easy-to-follow roadmap that takes your prospect from “I think I need help” to “where do I send the money.” And you’ll see how it works for software, services, and online courses.
Module 3: The Offer
1 – How to sell people on your products and services… before they even see your sales message.
2 – Is it really possible to construct “The Offer” without being salesy? The answer is a “resounding YES!” And in this module you’ll see how to do it.
3 – The proven 10-step formula for creating a sales message that converts. The best part? Learn how to use it create persuasive sales pages, compelling sales webinars, and high-converting sales videos.
4 – What NEVER to include in your sales messages. This is the dumbest thing people do, and what’s sad is, they think “it’s okay.” You’ll see why it isn’t in this module.
5 – Not a writer? No problem. I’ll teach you how to use “plug and play” sales sequences that can work… even in the most competitive markets.
6 – Are you tired of people getting confused about how your product or service actually helps them? Learn the simple psychological trick to get them to read your entire offer page.
Module 4: The WOW Experience
1 – The PROVEN blueprint for turning new customers into customers for life. Get this right, and you’ll learn how to turn one-off buyers into raving fans who want to buy everything you sell.
2 – Plus, the truth about refund rates – and the secret to lowering it.
3 – Warning – Research from Harvard Business school shows improving customer retention by 5% increases profits by 25% to 95%… And that’s why “what happens after the sale” is the single most important thing for building a successful business in 2014.
4 – Getting helpful customer feedback about your products and services is one of the trickiest things to get right… until you see these word-for-word scripts I use. I’ll show you what they are, how they work, and more important, how they’ll help you “figure out” the hidden reasons why people buy what you’re selling.
5 – The REAL “WOW Experiences” I use in some of my most successful products. Feel free to model them so that you can get yours up and running as fast as possible.
6 – The single best way to get REAL testimonials… even if you’re just starting out.
