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Depesh Mandalia – The Facebook Ads Attribution & Tracking Trinity
Take Your Facebook Ad Campaigns To A New Level Using The FAATT Framework
A Simple To Setup System Designed for Facebook Advertisers Craving Better Targeting, Retargeting, Stability & Performance Without Expensive Monthly Fees & Complex Setup
A System That Will:
Stabilise Ad Performance: Install The Tracking Trinity to Feed Facebook’s Hungry Machine
Improve Media Buying Results: With better data comes better decision making with The Attribution Trinity
Save On Monthly Fees: The entire data setup and operation is at zero additional (saving $$$’s in software costs)
iOS14.5+ Took Away Our Ability To
Profitably Reach Our Prospects
And Stole Decision Making Ability To
Optimise Spend in Ads Manager
Now We’re Fighting Back With
The Facebook Ads Attribution &Â Tracking Trinity Framework
(you can call it The FAATT Framework, for short)
Hi, I’m Depesh Mandalia and like you, I run ads on Facebook’s platform as I’ve done since 2012.In June 2021 some fun things happened. Finally, Apple crushed a big part of what makes Facebook advertising so powerful – they limited the pixel’s ability to track users.
If you saw performance drop or consistency change, you were not alone.
95% of advertisers saw an impact, me included. Despite having millions in Facebook ad revenue experience behind me, I had to change the way I advertised on Facebook or face moving away…
But hundreds of thousands of advertisers didn’t change – agencies scrambling to add new traffic channels to their menu of options to attract new clients because they can’t make Facebook ads work.
Ecommerce businesses shifting focus to platforms like TikTok, Snap and YouTube to try overcome the losses they were making with Facebook ads.
Knowing what was coming up (because I was one of the first to share a full report and action list in in Jan 2021 on the upcoming changes to Facebook) I had already put a plan into place.
I wanted to continue making Facebook ads work for us.
And it did. In a big way.
The sales number below is from a store that suffered the most with the iOS14.5+ changes in May 2021.
They went from *seeing* 3-4x ROAS (return on ad spend) in their ad accounts to less than 2x almost overnight.
Yet this year we broke the 8-figure revenue mark with them. How?
ATTRIBUTION.
It’s as simple as saying that we found missing data – not just for them, but for all our clients.
We were able to send Facebook the missing data.
We also sent it to Google Analytics (and for those clients on Shopify, there too).
The below image shows the $7M+ we added through verified methods – but that’s not the full story – because Facebook can only report on 7 days click data below – and we know some of our clients have funnels that convert longer than 7 days.
But that’s not all….
Apart from finding missing sales and sending Facebook more data, we also found deep insights from Google Analytics (GA) too for our Facebook ad campaigns….
But that’s not all either…. we could analyse the same campaigns in Google Analytics (GA) too and show exactly what GA was seeing to make better decisions… both for campaigns and…. for ad sets and ads too!
We no longer relied 100% on Facebook ads manager for decision making.
All with ZERO monthly software costs too – simply using Google Analytics (free), our custom dashboard (free) and the Ads Connector (free) from The FAATT Framework.
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But we didn’t stop there, we wanted to take this even deeper…
Looking at click by click journey data so we could truly place our budgets into the right campaigns, ad sets and ads….
And looking a product-breakdown data for Ecommerce to see which of our dynamic products are being purchased matched to ad sets plus more…
Ready To Invest in The FAATT Framework?
Ready to join? Here’s what you’re getting and how to get started:
Full on-demand video training with step by step videos, written instructions and links for additional insights.
​How to bypass many of the iOS14 restrictions at no additional cost to you
​No monthly fees for software you won’t use or need – we show you 80% of what they do for you, that you can instead install yourself at ZERO cost
​A solution designed for both tech and non-tech people
​Backed by SM Commerce agency experience overseeing tens of millions in annual trackable ads revenue
​Based on over 10 years research and implementation
​Bonus : FREE GA Ads Analysis Template
​Bonus : FREE Zapier Automation Templates for CAPI and Offline Conversions
​Bonus : FREE 90-min Q&A session via Zoom with me for all your questions (9th December 2021!)
​Bonus : 30-day money-back guarantee
​Bonus : Attribution Breakdown Explainer
​Bonus : iOS14.5+ Friendly Audience Targeting
​Bonus : iOS14.5+ Friendly Campaign Building
The FAATT Framework Is Designed For
AGENCIES
Finally break through those awkward client discussions about iOS14 and deliver the results they’re demanding.
ECOM OWNERS & MARKETERS
Take control of your revenue and profits through Facebook ads and focus on serving your customers at the highest level.
CONTRACTORS & FREELANCERS
Deliver amazing results and rebuild your confidence to deliver amazing client results again with Facebook ads.
Discover A New Way of Media Buying
Inside The FAATT Framework I’ll share our agency’s media buying secrets that help bypass many of iOS14.5+ challenges.
I’ll show how to boost your pixel data (browser and server) and introduce a way to share even more sales data from Facebook – and how you can use more data points to double and triple check your decisions on budgets and optimisations.
Here’s a sneak peak at what you’ll discover inside of The FAATT Framework:
Section 1: The Tracking Trinity
Give Facebook more data so you can reach customers more profitably.
Turbo-charge Your Browser Pixel: Most Facebook advertisers don’t set up the pixel properly which leads to poor retargeting and higher CPMs…
​
Website Data Booster: Use this under-used trick to bypass iOS14.5+ issues and find better quality audiences to boost your targeting
Optimise Your Server Pixel (CAPI): Get your Conversion API game in shape and maximise your results on Facebook with enhanced tracking and reporting.
​Plug the CAPI gaps: data gaps lead to lost audiences for your campaigns and bad data in your reporting – we’ll show how to fix this.
​AEM (Aggregated Events Manager) insights: think you know enough about domain set up and events? Get this wrong and you’ll LEAK data and waste money.
Introduce Offline Conversions: Our secret sauce to enhance reporting accuracy to bypass iOS14.5+ restrictions and bring back the good days of breakdown data!
​Offline Conversion Case Study: See how we scaled to $200k/m spend using The FAATT Framework
Section 2: The Attribution Trinity
Make better decisions with better data to confidently profit & scale.
Facebook Ads Tune-up: Stitch data between Facebook and Google so you can build new insights and opportunities.
Google Analytics (GA) Boost-up: Setup your analytics, link it to Facebook and optimise your campaigns using more data than Facebook alone.
​FREE GA Insights Report: Install this free template into GA so you can analyse your Facebook ad campaigns outside of Facebook – and see even more data to make better decisions on budget spend and performance.
Full Funnel Click-Spy: See exactly which ads, or campaigns that people interact with before they buy, from first click to last!
​Attribution Simplified: Remove the guess work and see exactly how much each of your channels are contributing to sales.
​Ecommerce Product path: See which products people ultimately buy after clicking your ads – so you can optimise every click they make in the funnel.
​Shopify + GA + FB Hack: Use this little known method if you’re using Shopify to spy on what people are buying on your store to link back to the exact ad that’s generating clicks plus more!
Section 3: Bonus Items
Free Automation Swipes: Want to send improved data to Facebook automatically? Copy and paste our swipes to quickly set this up using Zapier
Retargeting Fix Up: Struggled with retargeting since iOS14.5+ was released? Change your strategy and reach more people using these little known tricks!
Better Audience Targeting: See how we bypass iOS14.5+ audience/retargeting issues using these audience workarounds to reach more people!
​Attribution 101: Watch an ELITE coaching video where I break down and simplify attribution using the global game of Football (/Soccer)!
​FAATT Q&A Call: Free access to a 90-min Q&A call with me covering off your additional questions for your future reference.
The FAATT Framework Is A Game Changer
“You are showing us the pure power of better tracking – mind blownâ€
“Fantastic! Love the example based on how catalog ad contributed to the other Ad set , so just because the data might indicate it is not performing well it is actually forming part of the other traffic!â€
“Wow! Amazing! Thanks for the tools!â€
“Helped increase ROAS significantly!â€
“Now I can see my facebook campaign on google analytics with a clearer vision , it helps a lot to make decisions I thank you very much Depeshâ€
“Worked great, without any problems!â€
“It’s literally already been an eye opener for us…â€
“Game changer!â€
“Going to be so helpful going forward to understand the impact that FB ads have on the overall picture of our ecommerce clientsâ€
“Just finished the FAATT framework course and its amazing. I have been using some of the tools, UTMs, backend of Shopify and GA but not to the level shown here. Also the use of offline conversions is nextlevel too, cant wait to implement all of this!!â€
“Love FAATT so far. Content is fully understandable and absolutely well structured. 5 stars! â€
“LOVE this – so helpful and interesting to watch – I have learnt a lot from your examples.â€
“I appreciate the thorough explanation on how to set up and analyze the data in a more efficient wayâ€
“Excellent section – helped me with an issue with Thrive cart.â€
“This stuff is so good – thank you!â€
Ready To Invest in The FAATT Framework?
Ready to join? Here’s what you’re getting and how to get started:
Full on-demand video training with step by step videos, written instructions and links for additional insights.
​How to bypass many of the iOS14 restrictions at no additional cost to you
​No monthly fees for software you won’t use or need – we show you 80% of what they do for you, that you can instead install yourself at ZERO cost
​A solution designed for both tech and non-tech people
​Backed by SM Commerce agency experience overseeing tens of millions in annual trackable ads revenue
​Based on over 10 years research and implementation
​Bonus : FREE GA Ads Analysis Template
​Bonus : FREE Zapier Automation Templates for CAPI and Offline Conversions
​Bonus : Attribution Breakdown Explainer
​Bonus : iOS14.5+ Friendly Audience Targeting
​Bonus : iOS14.5+ Friendly Campaign Building
Change Is The Only ConstantÂ
In Digital Marketing
I’ve been in digital marketing for over 15 years.
I remember in 2005 when I first came across Google Analytics – we question how we could ensure our ad spend was being used in the right channels.
We couldn’t rely on ad platform data.
We needed something more.
Sound familiar?
Yet by 2015 Facebook had become so good at targeting and converting users that I called it a ‘cash machine’ in a talk I did on how we scaled a company from $800k to $26.5M in 18 months.
Things have changed a lot since then.
Sure, I still know how to create profits and scale – we’re doing this for our Ecommerce business, our agency clients and of course our training products, through Facebook ads.
But I had to CHANGE.
I changed the way I viewed data.
I changed the decision making process.
I changed my perspective on the role of each marketing channel.
And I changed to stay ahead.
This Is a Pivotal Moment For Facebook Advertisers Like You
If you can answer yes to ALL the following then I believe The FAATT Framework will be the most transformational injection of knowledge and guidance your mind has had this year, guaranteed*:
1. Have you run Facebook ads and had some success already?
2. Do you run ads to a website? (the training focusses mainly on Ecommerce but the material is still 90% relevant regardless of your platform including Lead Gen, Coaching and Affiliates with more updates coming for those niches)
3. Do you have, or can you install Google Analytics (free)?
4. Can you commit to 2-3 hours of learning in the next 7-10 days of what I’m sharing (I’ve intentionally kept the training short to help you maximise your return on time invested)
5. Do you believe Facebook ads can and should get you better results?Then I believe I can help you.
This is a Gift Worth Giving and Receiving
Here’s exactly what you’re getting to help you decide if this is what your (or your clients’) business needs right now:
1. Digital access to the on-demand video training I’ve created, broken into 2 key sections: improving the data quality going to Facebook and then improving the data insights from which you decide where to spend your budget.
2. A FREE ad campaign analysis template for Google Analytics that will allow you to analyse your ad account performance outside of Facebook (and in fact, other ad accounts too if you like such as TikTok or Snap or YouTube)
3. A FREE Zapier template for Shopify for CAPI (server pixel events) – showing you how to automatically enhance reporting events from Shopify into Facebook (you can override Shopify’s own implementation and customise it if you wish
4. A FREE Zapier template for Shopify for Offline Conversions – allowing you to further enhance the data you’re able to make decisions from in Ads Manager (as my ELITE students said, THIS is a game changer). We’ll soon also release the ClickFunnels version to so you can track calls and sales generated from calls.
5. Demonstration and setup for how to track click path data in Google Analytics – so you can see exactly which ads were clicked on the way to purchase across every channel (so you can spend your ad dollars in the right place at the top, middle and bottom of funnel)
6. I’ll show you how to hack into Shopify’s own analysis tools with GA tracking to give you a 3rd data point to make decisions from (outside of Ads Manager and GA)
Have I got your interest and commitment yet?
Backed By $100’s Millions In Sales
SM Commerce (SMC) is an Advertising agency working with clients to scale  efficiently and profitably. SMC is also a Facebook Preferred Marketing Partner with Premium status.
We developed our own ads operating system, The BPM Method, to bring together old-school advertising techniques into the digital age.
The FAATT Framework is just one of the many ways we help our clients and community of small and medium sized businesses to compete with those with larger (and almost unlimited) budgets.
SMC oversees combined client revenues of over $50M per year. We learn a lot along the way, benefiting our agency and coaching clients, and feeding back into our wider community to people like you, too.
As part of our mission to help improve Facebook advertising results for over 100,000 people, this training program is designed to reduce the stress and anxiety of operating your ad account on Facebook whilst demonstrating the ongoing potential for amazing results with the right team.
We’re on your side,
Depesh Mandalia, CEO of SMC and Founder of The BPM Method
How Does The FAATT Framework Compare to 3rd Party Software Tools?
3rd Party Tools
Expensive monthly fees
Track Browser & Server Based Data (with advanced options)
​Provide additional ‘offline’ data back to Facebook and for your reporting
​Provide support (lack of community)
​Mostly created by people with NO skin in the ads game and often removed from day to day challenges
​Requires technical setup of additional tracking pixels potentially with weeks of setup time.
​Mainly designed for businesses with complex marketing attribution and generating at least $3-4 million a year in revenue
​Requires an account manager and tech back and forth to install
​Try to cater for all ad channels and all scenarios
​Tie you into minimum term contracts and commitments
The FAATT Framework
One-off fee for lifetime access including updates
Track Browser & Server Based Data (with advanced options)
Provide additional ‘offline’ data back to Facebook and for your reporting
​​Provide support WITH a community of like-minded advertisers
​Created by a leading name in Facebook advertising deep in the trenches with small and medium sized businesses and ad accounts
​Uses Facebook and Google Analytics installations with no additional software installations required, launched within a day
​Designed for businesses generating $50k to $5M per year in revenue and can support complex attribution too.
​The training videos are designed for beginners to advanced level
​Specifically designed to solve iOS14.5+ issues for Facebook ads
