Dennis Moons – Google Shopping Success Course

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Dennis Moons – Google Shopping Success Course
Run Better, More Profitable Shopping Ads

Google Shopping Success is a course to build, optimize and scale Shopping campaigns.
Tired of campaigns that spend your money without sufficient returns?

Shopping Ads seem like a match made in heaven for online stores.

Potential customers search for a product, and you can appear with an ad for that exact product!

But if you’ve ever run a Performance Max or Standard Shopping campaign, you’ll know that it’s not quite that easy.

Let’s start with the biggest problem.

It’s easy to get clicks. What’s hard is to bring in enough revenue compared to what the campaign is spending.
Take this campaign for example:
During the last 30 days, this campaign has generated $2.55 in revenue for every $1 put into the campaign.
That means the ROAS is 2.55x.
You might be wishing that you had this result. But whether this is good or bad depends on the advertiser.
Some clients I worked with in the past needed a ROAS of 15, just to break even!
For this advertiser in particular, they need a ROAS of 3 to break even, and their target is to hit 3.5x.
So it’s clear this can no longer go on like that.
You can only spend so much money before wondering if this is actually going anywhere.
But for Google, it’s a lot simpler. They just try to get you to spend as much money as possible.
Their whole system is designed for that specific reason. The way you set up campaigns, the interface, and even their “recommendations” to help you get better results
Google casually recommending me to 3x my budget for a campaign that’s losing money
So spending money is easy.

But it’s a lot harder to make your campaigns generate more revenue.

The main way Google gives you is to set a target ROAS or CPA.

But if that doesn’t help, you’re pretty much on your own to figure out how to make this campaign work.

No matter which campaign type you’re using, there are a lot of things you can do.

You just have to know where to look.

Some optimization tactics have to do with your setup (product feed), while others are more focused on how you’re advertising certain products.

To help you stay on course, and stay focused on the things that are important for your business at its current stage, I created the Google Shopping Success course.
Introducing Our Proven Framework To Manage Your Shopping Ads

Google Shopping Success is a self-paced online video course that will teach you how to use Shopping Ads to generate profitable sales.

It’s the exact playbook our students have used to double their ROAS or 4x their sales volume!

In 52 in-depth lessons, I’ll guide you through every part of our Google Shopping framework.

Every lesson covers a single topic and teaches you how to get started with product feeds, all the way to running highly profitable Shopping and Performance Max campaigns.
“In 4 months, we have been able to increase our budget by 400% and have seen a 40% increase in ROAS.”

— Varun, OyeHappy.com
Who is this for?

Google Shopping Success is the perfect training program for all advertisers that want to sell more and improve the ROAS of their Shopping Ads.
Freelancers & agencies

If you’re working with ecommerce clients, you need to have a firm grasp of Shopping Ads.

Performance Max has really changed the Google Shopping landscape in the past year.

So you need to be able to offer clients (and prospects) up-to-date information AND have the ability to drive the results they’re looking for with these new campaign types.

You can try to piece together information and sift through Google announcements, news articles, or hot takes from other people.

Or you can skip ahead and download all the knowledge, experience, and techniques that we’ve figured out the hard way.
Ecommerce businesses

If you’re using Google Ads to drive sales for your ecommerce business, there is no way around Google Shopping.

Google is shilling Performance Max hard. So you need to upgrade your knowledge and skills if you want to continue to be effective.

You need to understand the difference between the different types of Shopping campaigns are, and when they can be useful.

Only then can you get down to the practical side and configure and optimize campaigns that will deliver profitable sales for your business.

Without blindly going all-in on what Google is recommending!
Why Google Would Love It If You Went All-In On Performance Max

While Google would love this, it doesn’t mean it’s the right move for your business!

Google Shopping has evolved a lot in the last few years.

First, we had total control over our campaigns with Standard Shopping. Then Smart Shopping paved the way with more automation. And now with Performance Max, it’s taken over a lot of the tasks that advertisers used to do.

This new campaign type is the future where Google Ads is going. And they would like nothing more than for you to go all-in on Performance Max campaigns.

Google’s wet dream: an advertiser with all their products inside of a single pMax campaign!

I might not know about your exact situation, but after helping over 1200 advertisers, I can tell you that Google’s default options are the worst option in 99% of cases.

The main instructions Google gives advertisers are about the WHAT and the HOW of Google Ads. Find this metric here, change your CPC there, add your assets like this, etc.
But when it comes to WHY most questions remain unanswered:

Why should you bother with Performance Max
Why doesn’t setting a target ROAS actually give you the results you’re hoping for?
Etc.

To be effective with Shopping Ads, you need to not only learn how to pick the best options out of what Google Ads offers you, but you also need to be aware of the “unknown unknowns”.

These are the options that Google isn’t showing, but which are fundamental to the success of your campaigns.

This is the biggest benefit of the Google Shopping Success course.

It leverages our experience to guide you through the different areas you need to get right, in order to have the best chance of hitting your goals.
Here is what you’ll learn in the Google Shopping Success course …
Module 1 – Setting Up For Success

Getting great results with your campaigns starts with a solid foundation.

So in this first module, we’ll create a product feed, makes sure it complies with Google’s requirements and we’ll make sure you can track the results of your campaigns.

I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.
Module 2 – From Launch To Sales

If you have campaigns running, you can optimize the various parts with our Optimization Pyramid framework.

You’ll see me work on actual campaigns while I talk through why I’m making certain changes and how they tie into the bigger picture.
Module 3 – Save And Scale 

When you’ve taken care of the basic optimization, it’s time to dig a little deeper.

In this module, I’ll share advanced optimization tactics that will help you to save on ad spend, while at the same time scaling the best performing parts of your campaigns.
Module 4 – Mastering Performance Max

Performance Max plays a central role when it comes to Shopping Ads.

So in this module, I’ll show you how to integrate Performance Max into your account, and how to optimize your campaigns.

This will allow you to create Performance Max campaigns that go beyond “hoping” for good results.
Module 5 – Google Shopping Extras

Besides Shopping Ads, Google has tons of other initiatives to push your products.

Each one is an opportunity to get more visibility for your products and business.

So in this module, we’ll dig into the most promising ones.
Module 6 – Beyond Google Shopping

In this module, I show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns.
About your instructor

 I’m Dennis Moons and I’m the founder of Store Growers.

I’m a Google Ads expert and have been running Google Ads campaigns for more than 12 years.

During this time I’ve managed more than $5 million in ad spend and I’ve worked with clients ranging from small businesses to global brands.

And right now you’re able to tap into this experience to get your campaigns going!

Dennis has been featured in top industry publications: shopify, ahrefs, yotpo, crazyegg
Here is what our students are saying..

Don’t take my word for it, here are other students that recently used our course to improve their Shopping Ads.
Andrey Kisselev, Consultant at AddiMarketing.com

“In the 8 months since taking the course and applying the new knowledge to my client’s account, I was able to steadily increase revenue while keeping the budget slightly lower.

The ROAS has doubled from 1.6 to 3.2 (some months it hit 3.6!). ”
Quinton Marks, PPC Freelancer

“I purchased this course to improve my knowledge of Google Ads for ecommerce businesses and I was not disappointed.

Dennis shows you the step by step process, from setting up your product feed to running profitable shopping ads for your store.”
Kevin, CEO TheOfficeOasis.com

“It is evident that Dennis is an expert in his field, and he does a wonderful job of breaking down all of the complex lessons. I already had some shopping Ads running for my eCommerce business when I found this course but was looking to learn and implement a ‘real’ strategy instead of just guessing.”
Varun T., CMO OyeHappy.com

“Google Shopping Success made me restructure my entire shopping campaign immediately. Before the course, we were relying on an ad agency to handle our Google marketing and now we’ve taken it completely in-house.

In 4 months, we have been able to increase our budget by 400% and have seen a 40% increase in ROAS. I am still very much a beginner and I am sure that the performance will only improve with time. He takes an entrepreneurial approach to marketing and focuses as much on minimising wasteful spending as he does on optimising.  ”
Here is what’s included inside Google Shopping Success …
Super practical video lessons

Trying to improve a campaign that’s tanking can be overwhelming.

It’s unclear which parts are working and which aren’t, and where to start to fix them.

That’s why all the videos in this course build on one another.

We take you step by step through every part of your campaigns.

That also means that you don’t have to finish the course before you can start building or optimizing your campaigns.

If you’re struggling with a very specific problem in your campaigns, you can also browse through the video lessons and find the one to help you.
Bonus materials

To make implementing the instructions from the lessons easier, we’ve included a ton of bonus materials in the course.

These are the tools like worksheets, templates, checklists, swipe files and cheat sheets that make every part of the work easier.
High Quality English Subtitles

This course has had successful students from all over the world.

To help those that might not be that fluent in English, I’ve added manually edited subtitles.

That allows everyone to auto-translate them into any language they see fit.
” Each subject is covered in a great level of depth, without any fluff. Worth every penny!”

– Perry, Tidi-Cable.com
In addition to the Google Shopping Success course, I’m also going to throw in 7 free bonuses that will make the process of building profitable Shopping campaigns even easier.
Bonus #1: Checklists, Templates, Cheat sheets 

In this course, our goal is to make it as easy as possible to implement. In order to do that, we’ve put together over

We’ve got two checklists in the course to make you more effective. If you need to set up or manage a lot of campaigns, these are huge time-savers.

1 – Campaign Setup checklist: will make implementing the course even easier. You’ll have a good overview of every part, making sure you don’t skip anything important.

2 – Campaign Optimization checklist:  is a great tool to make sure you’re not forgetting to improve your campaigns in the days, weeks, and months after the launch!

3 – Performance Max Strategies cheat sheet

4 – Performance Max Reports overview 
Bonus #2: ROAS calculator 

This spreadsheet will help you crunch the numbers to translate your profit margins into the ROAS targets.

These calculations aren’t rocket science, but having a spreadsheet makes running of different scenarios easy.
Bonus #3: Campaign tracker worksheet 

The campaign tracker is the cornerstone of my optimization efforts.

It keeps track of changes I’ve made to my campaigns, and shows me where I’m at in the optimization process and what tactics are appropriate at any given moment.
Bonus #4: Swipe files

Sometimes there is no point in reinventing the wheel. Other advertisers have already

And you can just copy/paste/tweak and work 90% faster!

That’s why I’ve included our Shopping related swipe files:

Ad Elements Swipe File: Makes writing Text assets a lot faster and more effective
Merchant Promotions Swipe File: Never have your promotions disapproved again
Product titles Swipe File: Get inspiration from our collection of products titles from over 150 advertisers

Bonus #5: Strategy Guides 

The broad strokes of Google Shopping are the same for every type of store. But certain businesses face unique challenges.

For those, I’ve developed a set of strategy guides that outline specific problems and some solutions for tackling them.

Current guides:

Google Shopping Success For Dropshippers
Google Shopping Success For Print on Demand
Free Listings

Bonus #7: Black Friday Coaching Vault 

Last year, we hosted 4 live 1.5hr coaching sessions in the weeks leading up to Black Friday.
Today, all of these recordings are accessible in our Video Vault.
You can use them to get ready for the biggest shopping season of the year!
Store Growers has helped 1200+ ecommerce businesses and freelancers get better at Google Ads.
Are You Ready For Google Shopping Success?

When you join today, you’ll get access to:
The full Google Shopping Success course
Cheat sheets: Performance Max Protection, Strategies & Reports
Checklists: Google Shopping Setup & Optimization
Worksheets: Keyword research, ROAS calculator & Campaign Tracker Worksheet
Strategy guides for your exact situation
Swipe files: Ad Elements, Merchant Promotions & Product Titles