Dennis Moons – Google Shopping Success

Dennis Moons – Google Shopping SuccessThe #1 Google Shopping Training CourseYour Google Shopping Traffic Isn’t Converting? Here Is Why…Introducing Google Shopping SuccessAdvertise Your Products, Get High-Quality Visitors & Make Profitable SalesGoogle Shopping Success is a self-paced online video course to learn how to use Google Shopping to generate profitable sales.To do that I’ve created 40 in-depth video lessons in which I’ll guide you through every step of the Google Shopping process.Every lesson covers a single topic and teaches you how to go from nothing to running campaigns that attract buyers to your store.The Google Shopping Success CourseModule 1: Setting Up For SuccessWith Google Shopping, getting the technical parts right is often a huge obstacle.That’s why I broke down every step of the setup process: how to create a product feed, how to send it to Google and how to make sure you can track the results of your campaigns.In this module, I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.It doesn’t matter which ecommerce cart platform you’re on. There are specific video tutorials for Shopify and Woocommerce, but I’ve included a wide selection of tools and work methods you can use if you’re on a different ecommerce platform.If you’re worried that this will get too technical, don’t worry. I share my screen and you’re able to follow and replicate the exact things that I’m doing.Lessons in this module:From Product to Product AdProduct Feeds 101Setting Up Google Merchant CenterProduct Feeds on ShopifyProduct Feeds on WoocommerceProduct Feeds on other platformsFixing Problems in Google Merchant CenterSetting Up Google AdsSetting Up Google AnalyticsModule 2: From Launch To SalesOnce you’re done with the setup, you’re ready to dive into Google Ads and launch your first campaign.After launch, I’ll show you the Optimization Pyramid, a framework that I use to optimize the different parts of my own Google Shopping campaigns.This ensures that your campaigns improve over time and generate the results you need.You’ll see me work on actual campaigns while I talk through why I’m making certain changes and how they tie into the bigger picture.Lessons in this module:Under The HoodLaunching Your First Google Shopping CampaignThe Optimization PyramidAccount StructureKeywordsBiddingBid AdjustmentsYour Optimization RoutineTracking sales with Google AnalyticsModule 3: Save And ScaleWith your campaigns launched and the basic optimization is taken care of, it’s time to take them to the next level.In this module, I’ll share advanced optimization tactics that will help you to save on ad spend, while at the same time scale the best performing parts of your campaigns.If you thought Google Shopping was a black box, these lessons will shed a lot more light on the inner workings of the system, essential to get ahead!Lessons in this module:Custom labelssearch query level biddingProduct Feed OptimizationCompetitive researchStar RatingsMerchant promotionsGoogle merchant center feed rulesData Feed ToolsTarget ROAS BiddingProduct level ad groupsShowcase Shopping Ad TypeAdvanced Google AnalyticsPulling The PlugModule 4: Beyond Google ShoppingIf you have well-optimized and profitable Google Shopping campaigns running, it’s time to look beyond.In this module, I show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns.Lessons in this module:Dynamic RemarketingStatic RemarketingRLSAFrom Shopping To SearchCourse BonusesAs part of this course, you’ll get access to the following bonuses:Access to our private student communitySetup checklistOptimization checklistROAS calculatorProduct feed templatAll of these extras make it easier for you to apply the information in this course to your own campaigns.Bonus #1: The Google Shopping Success CommunityThe course is great (trust me ) but there will always be questions or doubts that pop up while you’re learning how to do Google Shopping well.The Google Shopping Success Community aims to answer these and more.It’s an exclusive Facebook group for students of this course that allows you to:Get answers to your questionsLearn new thingsConnect with fellow studentsAccess to this community is included in the price of the course.Bonus #2: ChecklistsThe Setup checklist will make implementing the course even easier. You’ll have a good overview of every part, making sure you don’t skip any important parts.The Optimization checklist is a great tool to make sure you’re not forgetting to improve your campaigns in the days, weeks and months after launch!Bonus #3: ROAS calculatorThis spreadsheet will help you crunch the numbers to translate your profit margins into the ROAS targets.These calculation aren’t rocket science, but having them in a spreadsheet makes it easy to run different scenarios.