The #1 Google Shopping Training Course
Your Google Shopping Traffic Isn’t Converting? Here Is Why…
Dennis Moons – Google Shopping Success
Introducing Google Shopping Success
Advertise Your Products, Get High-Quality Visitors & Make Profitable Sales
Google Shopping Success is a self-paced online video course to learn how to use Google Shopping to generate profitable sales.
To do that I’ve created 40 in-depth video lessons in which I’ll guide you through every step of the Google Shopping process.
Every lesson covers a single topic and teaches you how to go from nothing to running campaigns that attract buyers to your store.
The Google Shopping Success Course
Module 1: Setting Up For Success
With Google Shopping, getting the technical parts right is often a huge obstacle.
That’s why I broke down every step of the setup process: how to create a product feed, how to send it to Google and how to make sure you can track the results of your campaigns.
In this module, I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it.
It doesn’t matter which ecommerce cart platform you’re on. There are specific video tutorials for Shopify and Woocommerce, but I’ve included a wide selection of tools and work methods you can use if you’re on a different ecommerce platform.
If you’re worried that this will get too technical, don’t worry. I share my screen and you’re able to follow and replicate the exact things that I’m doing.
Lessons in this module:
From Product to Product Ad
Product Feeds 101
Setting Up Google Merchant Center
Product Feeds on Shopify
Product Feeds on Woocommerce
Product Feeds on other platforms
Fixing Problems in Google Merchant Center
Setting Up Google Ads
Setting Up Google Analytics
Module 2: From Launch To Sales
Once you’re done with the setup, you’re ready to dive into Google Ads and launch your first campaign.
After launch, I’ll show you the Optimization Pyramid, a framework that I use to optimize the different parts of my own Google Shopping campaigns.
This ensures that your campaigns improve over time and generate the results you need.
You’ll see me work on actual campaigns while I talk through why I’m making certain changes and how they tie into the bigger picture.
Lessons in this module:
Under The Hood
Launching Your First Google Shopping Campaign
The Optimization Pyramid
Account Structure
Keywords
Bidding
Bid Adjustments
Your Optimization Routine
Tracking sales with Google Analytics
Module 3: Save And Scale
With your campaigns launched and the basic optimization is taken care of, it’s time to take them to the next level.
In this module, I’ll share advanced optimization tactics that will help you to save on ad spend, while at the same time scale the best performing parts of your campaigns.
If you thought Google Shopping was a black box, these lessons will shed a lot more light on the inner workings of the system, essential to get ahead!
Lessons in this module:
Custom labels
search query level bidding
Product Feed Optimization
Competitive research
Star Ratings
Merchant promotions
Google merchant center feed rules
Data Feed Tools
Target ROAS Bidding
Product level ad groups
Showcase Shopping Ad Type
Advanced Google Analytics
Pulling The Plug
Module 4: Beyond Google Shopping
If you have well-optimized and profitable Google Shopping campaigns running, it’s time to look beyond.
In this module, I show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns.
Lessons in this module:
Dynamic Remarketing
Static Remarketing
RLSA
From Shopping To Search
Course Bonuses
As part of this course, you’ll get access to the following bonuses:
Access to our private student community
Setup checklist
Optimization checklist
ROAS calculator
Product feed templat
All of these extras make it easier for you to apply the information in this course to your own campaigns.
Bonus #1: The Google Shopping Success Community
The course is great (trust me ) but there will always be questions or doubts that pop up while you’re learning how to do Google Shopping well.
The Google Shopping Success Community aims to answer these and more.
It’s an exclusive Facebook group for students of this course that allows you to:
Get answers to your questions
Learn new things
Connect with fellow students
Access to this community is included in the price of the course.
Bonus #2: Checklists
The Setup checklist will make implementing the course even easier. You’ll have a good overview of every part, making sure you don’t skip any important parts.
The Optimization checklist is a great tool to make sure you’re not forgetting to improve your campaigns in the days, weeks and months after launch!
Bonus #3: ROAS calculator
This spreadsheet will help you crunch the numbers to translate your profit margins into the ROAS targets.
These calculation aren’t rocket science, but having them in a spreadsheet makes it easy to run different scenarios.
