Acquire your first customers You launched a product. Or you’re about to. The Traction Program is the proven, affordable way for founders to go to market, acquire customers, and get traction. The Traction Program is a proven, systematic way to acquire your first customers. In a matter of weeks, you’ll identify your target market, craft compelling messaging, build a high-converting funnel, and execute the best traction channels. This isn’t just theory. We give you the exact playbooks, SOPs, and templates that the top growth experts use. We don’t just tell you what to do – we show you exactly how step-by-step. Why Demand Curve? We’ve worked with thousands of startups across every industry, so we know what growth tactics are working today – not a year ago. And we run Bell Curve, our world-class agency that works with top companies Ike Clearoit, Segment, Microsoft, and Outschool. Our programs are the best on the market for a reason We are practicing growth marketers. Our team brings expertise from leading growth at top companies like Grammarly, Webflow, and Airbnb. While most courses are based on theory, we bring you proven, data-backed tactics. You get access to every single playbook, SOP, and template that we use to grow our clients – which you’ll use to execute the work step-by-step. What you get with the program A deep understanding of your ideal customer Dialed positioning An optimized funnel Traction Who is the Traction Program for? We built this program for busy , early – stage founders willing to execute on their own to get their first customers. You’re a great fit if: You just launched a product or you’re about to launch one, and you don’t have many (if any) customers You’ve been trying to get customers, but nothing seems to be working or you’re unsure where to start You’re on a tight budget, and you’re looking for low – cost ways to get initial customers, generate some revenue, and validate your product The Demand Curve course might be the most valuable thing I’ve done for my career. They really helped me develop a growth mindset. The course allows you to tailor your experience to serve the needs of your business, and every project you do contributes to growth in a direct way. Candi Candace Kim, Kim Marketing