Darby Rahme Google Ads: Beginner to Winner
In this course, Darby will teach you how to develop, customize and run your own advertising campaigns.
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Darby Rahme – Google Ads: Beginner to Winner
In this course, Darby will teach you how to develop, customize and run your own advertising campaigns. You will learn to optimize Google Ads for best results at minimal costs and will see how timely advertising can turn an odd Google searcher into a valuable customer.
Course Modules
Verifiable certification upon completion.
Module 1: Google Ads Basics
1. Terminology
2. What is Google Ads?
3. How Does Google Ads Work?
4. Search Marketing Versus Rankings
5. Factors That Influence Ad Rank
6. How Can You Improve Your Ad Rank?
7. Paid vs Organic Search Results
Module 2: SEO v. GOOGLE ADS
1.Why focus On Google Ads Instead Of SEO?
2. Addressing Competitors In Google Ads
3. Re-Marketing And Display Campaigns
4. What Is A Keyword?
5. What Is Keyword Research?
6.Short Keywords & Long-Tail Keywords
7. Keyword Match Settings – Broad
Module 3: Keyword research for Google Ads
1. Keyword Match Settings – Phrase & Exact Match
2. Keyword Research
3. Setting Up Your Campaign
4. Types of Campaign Goals
5. Search Terms Report In Google Ads
6. Negative Keywords
Module 4: Search Campaigns: Demonstration
1.How to Build a New Campaign
2. Types Of Campaigns
3. Determining A Budget
4. Bidding Strategies For Search
5. Writing Text Ads
6. Incorporating Keywords In Your Ads
7. Reviewing Search Term Reports For Keywords
Module 5: Responsive Text Ads: Demonstration
1. How To Create Headlines
2. Sitelinks & Extensions
3. Monitoring Performance
Module 6: Search & Display Campaigns
1. How to Build a New Campaign
2. Types Of Campaigns
3. Creating A New Search Campaign
4. Selecting Goals
5. Bidding Strategies For Search
6. Dynamic Search Ads
7. Common Search Extensions
8. How To Structure A Campaign
9. Considerations For Text Ads
10. Optimization Tips
Module 7: Understanding Metrics
1. Search Campaign Metrics
2. Conversions
3. Search Campaign Metrics
4. Quality Score
5. How To Improve Quality Score
6. Create Consistency In Your Funnel
Module 8: Display Campaigns
1. Display Campaigns
2. Targeting Display Campaigns
3. Audiences
4. Display Campaign Considerations
5. Improving your Ads
6. How To Optimize Your Campaigns
7. Keywords/Search Terms Reviews
8. Top Performing Ad Copy
9. What Are The Top Converting Ads?
10. Beta & Alpha Campaigns
11. Why Do Beta & Alpha Campaigns Work?
Module 9: SEO & Google Ads
1. How To Use Google Ads To Improve SEO
2. Selecting Keywords
3. Audiences
4. Display Campaign Considerations
5. Integrating Google Ads & Facebooks Ads
6. Remarketing Facebook Campaigns
7. Lookalike Facebook Audiences
Module 10: Beta & Alpha Campaigns: Demonstration
About DARBY RAHME
Darby Rahme founded Warrior Digital in May 2012, after watching companies in traditional industries like real estate struggle to effectively implement AdWords campaigns and SEO strategies in both English and French. Darby leverages 10+ years experience in corporate marketing, largely in corporate real estate, to ensure her clients’ business objectives are attained. Since its founding in 2012, Warrior Digital has grown into a full-service agency that helps clients from traditional industries leverage online marketing tools and platforms.
Over the past 8 years, Warrior Digital has had the privilege of providing SEO services to clients with real estate portfolios worth billions of dollars, including Manulife Real Estate, John Hancock Real Estate, QuadReal Residential, BentallGreenOak Residential, and more.
Darby has a Masters of Science in e-Marketing from Oxford Brookes University in the U.K., and a Bachelor of Commerce from the University of Victoria in Canada. She is Google AdWords certified and speaks French fluently.
What Students are Saying
I was once a real estate agency owner. The content Darby provided in her course is absolutely amazing. She understands how to rank in real estate niche! I learnt much from her course! In fact, I’m now working on a few real estate sites and I have already started using her methods to write content right away!
Eddie Lee, Former real estate agency owner
I hired Darby as a consultant to work on various SEO projects. Darby has performed comprehensive SEO audits on our websites serving North America and Asia. The websites have received nearly 3 times more organic search traffic as a direct result of Darby’s audit and work on our SEO.
Certificate of completion
Upon completion, all IMG courses and Learning Journeys include a certificate of completion signed by the world renowned SEOs and IMG founders Kyle Roof and Ted Kubaitis. Add this to your CV, Linkedin profile, website or Upwork profile. If you’re an employer, giving your team the chance to gain industry respected certifications is a great way to increase staff retention while gaining a more qualified and skilled team.
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