Dara Denney – Performance Creative Master Course

Unlock Expert Creative Strategies for Facebook and TikTok Ads with Dara’s Course Greetings! I’m Dara, a seasoned Performance Creative Consultant and media buyer, renowned for crafting high-converting ad creatives on Facebook Ads and TikTok Ads. With a remarkable track record leading agency growth and creative teams for 8 years, my insights cater to brands both big and small. You might already be familiar with me from my YouTube channel 🙂 For those aiming to scale using Facebook Ads, the primary hurdle often lies in creativity. Creative strategy in the realm of paid social is intricate, with a wealth of information but no universally agreed-upon standard for brands to follow. Introducing My Comprehensive Course: I’ve poured my heart into creating a course that serves as my exact playbook. This program holds the potential to transform media buyers, business owners, and creative teams into expert creative strategists. If you’re prepared to revolutionize your approach to Facebook and TikTok Ads, I look forward to welcoming you inside the course. Course Curriculum Overview: Introduction: Welcome!Personal note from Dara (2:05)Maximizing the course benefits (1:15)Creative Strategy ResearchSignificance of creative strategy research (2:55)Conducting a reputation analysis (15:06)Mining customer testimonials (7:25)Golden Nugget Reviews: The Secret Sauce to Creative (3:57)Analyzing competitors’ creative the right way (8:44)Quick analysis of past performance (5:37)Presenting creative strategy research to your team (5:54)Creative Formats That ConvertUtilizing this section with the Notion guide (1:51)Testing the top 10 creative formats first (10:27)10 User-Generated Content (UGC) strategies that convert (16:15)15 creatives tailored for service businesses, B2B, and info products (8:51)Consumer Psychology and Messaging That ConvertsOverview (0:35)Exploring the 16 human desires (12:26)Advertising strategies that scale (12:17)Copywriting that converts: Primary text (4:15)The Creative Strategist ToolkitThe tools I use every day as a creative strategist (5:47)Building an In-House UGC TeamOverview (2:51)Writing a UGC brief for winning creative (5:28)Sourcing UGC creators (7:12)Building an in-house UGC team (12:25)The Creative Project WorkflowOverview of the creative process (3:19)Using Trello as my project management tool (4:38)The creative roadmap: Tracking your creative pipeline (5:02)Quality assurance for your creatives (6:20)How to Test Your CreativesImportance of naming conventions (6:59)Creating a creative testing framework (8:12)Testing creatives with two different methods (11:44)How to Analyze Creatives (Advanced)Overview: My creative analytics cheatsheet (2:46)Key metrics to track and insights on attribution software (16:59)Reports to run weekly, monthly, quarterly (5:26)Leading a creative retro with your team (Slide deck!) (6:22)What’s Next?Iterations to make when you find winners and losers (7:51)Coming soon: Continuing your performance creative education Why Enroll? Gain insights from my exact playbook.Comprehensive coverage from research to analysis.Suitable for media buyers, business owners, and creative teams.Elevate your approach to Facebook and TikTok Ads. Ready to make a major shift in your approach to Facebook and TikTok Ads?Join the course and embark on your journey to becoming an expert creative strategist. I’ll see you inside!