Dan Kennedy – Lifetime Of Work- 40th Anniversary Compilation (40th Compilation – Dan Kennedy Archives V.1)

Dan Kennedy – Lifetime Of Work- 40th Anniversary Compilation (40th Compilation – Dan Kennedy Archives V.1)In Celebration Of His 40th Anniversary In Information Marketing, Dan Kennedy Goes Deep, Deep, Deeeeeep Into The Archives…“Discover Dan Kennedy’s Lifetime Of Work–Including 356 Examples And 1556 TOTAL Pages Of Ads, Notes, Samples, Photos And Artifacts–Accumulated Over 40+ Years In Marketing, Copywriting, Speaking And Authorship…”Dear Renegade Marketer,Let’s get to it without any “warm up”.   What I’ve done is perform a thorough excavation of literally rooms of files, notes, samples, photos, artifacts and more, accumulated throughout 40+ years in marketing.  I then compiled everything into a 1556-page tome you’ll be able to examine and swipe ideas from for your own promotions and business. Best part: I put my own notes within each item, written by me in 2013, to either teach an important concept or give context to that particular piece.This commentary will create multiple “a-ha” moments for you as you leaf through this massive collection.   This is like having 40 years of my marketing “know how” all in one package for you to peruse, get ideas from, and take action on for your own promotions.Listen: these “teaching examples” have stood and WILL stand the test of time.   I also included odd and curious items, personal items, and items of historical significance.  As with a museum, different things will interest different visitors at different times. I guess you can say this is the mother lode of “Dan Kennedy stuff” you will EVER encounter.  And I will warn you that:You Can Only Get This RARE CollectionOf My Lifetime Of Work For A Very Limited Time…You see, I picked these to be good representatives of changes in style and technique across the decades, from 1970 to Present.  Included are pieces that were extremely successful, pieces of historical curiosity, and personal favorites.This collection includes my first B2B full-page trade journal ad I wrote back in 1973…all the way to recent promotions I wrote this year.It also includes my first ads I wrote for Magnetic Marketing…my most successful product to date.  I even included the script for the actual speech I used to sell Magnetic Marketing from the stage.I also included selected pieces from the seminar marketing campaigns I did for one client – Rory Fatt and Restaurant Marketing Systems – from 2005 to 2006 through 2010.You’ll get a bigger snapshot later on of all 1554 pages of this archive that’ll generate TONS of:   Ideas for copy angles and how to position your product or service in your copywriting and marketing.   You never want to start with a blank slate when writing copy or devising a marketing campaign for a product.   This Archive will save you a TON of time and money trying to “figure things out” for yourself.Ideas for offers you’ll be able to “swipe and deploy” for your own promotions.  The offer is THE most important element of a promotion…without a good offer the copy falls flat.  You’ll see 40+ years of offers that have converted well for my clients and me.  And you’ll be able to spark tons of ideas for your own offers for products, services and seminars.Design ideas for your promotions you’ll be able to implement for your own ads.  Most of these are print ads and magalogs that will spark ideas for your own promotions so you don’t have to wonder what works and what doesn’t. Headlines, closes, bullets, stories, etc. you can swipe for your own promotions.  This could be a literal marketing godsend for you since you’ll be able to flip through all 1556 pages of examples and “swipe” ideas for your own.  So when you take action today and that big box containing this Archive lands on your doorstep:Do NOT Ignore CampaignsThat Are Not In Your Market…For example, if you’re not a seminar marketer, don’t ignore Rory’s campaigns or any other campaign you’ll come across in this Archive.  There is much here to be adaptable and transferable for you own business.No one engaged in marketing can fail to unearth gems in this massive collection.  Yes, some of these items were not in pristine condition, in my files and drawers, cardboard cartons, and storage.  So their reproductions are not perfect and some you might need a magnifying glass to examine.   But trust me, your diligence will be rewarded.Here’s what else you’ll discover in this 1556-page archive that could be a huge bastion for your business:A collection of content from presentations, products, speeches and seminars.  Most of these have historical interest and or may have value if modified and used today.  This includes entire sales presentations you can learn from, swipe ideas and implement for your own presentations.Product covers and even entire products, including a complete copy of my “63 Killer Marketing Strategies” manual.  The ideas you can glean from this collection could make this Archive more than worth investing!Books and book promotions I used to breathe life into my books, since publishers are not promoters.  A large assortment of the activity I used to promote my books is here so you can  “swipe and deploy” for your own promotions.Newsletters and other publications that have been the foundation of virtually my entire career.  I don’t think there is any single thing as vital to a person or business’ success than its own print media.  And you’ll get an unfair “head start” over your competitors thanks to this collection.Photos with me with various celebrities including Joe Theismann, Ronald Reagan, Paul Harvey and on location at many events. I used these photos to build up a “celebrity aura” around my business and myself. You’ll also discover cartoons I’ve used for my marketing as well. Personal items related to my personal life and interests, and correspondence I’ve had throughout my 40 years in information marketing that will be a huge interest to youOf course I could go through all 356 examples in this archive one by one, but instead:Here’s The Actual Table Of Contents Of This MassiveArchive That’ll Summon TONS Of Ideas For Your Own Ads And Business: MARKETING PIECES                                                                                                                      1:         1968: Best Lead Generation Letter, Not By Me                                                                       2:         1973: My First B2B Full-Page Trade Journal Ad (for Environmental Structures)                 3:         1973: The Other B2B Ad For Same Product4-5-6:    1974: Correspondence with Kemmons Wilson, Founder of Holiday Inn re.                                Environmental Structures7:         1974: Franchise Lead Generation Memo for Environmental Structures                                      8:         1974: Photos of Environmental Structures                                                                              9:         1972: First media about ESI – ‘Keeping House In A Plastic Bubble”                                         10:        1976 & 1977: My First Full-Page Magazine Ads For An Info-Marketing Client,                           First Ad For My Own First Info-Product and Other Ads of the Era, From Same Media11:        1975: LIFT NOTE EXAMPLE – from Success Education Corp.                                               12:        1975: ORDER FORM EXAMPLE – from Success Education Corp.                                         13:        1977: Another Version – First Info-Product Ad For Client (Success Education Corp.)                 14:        1978: Typical Article of many I wrote and had published in mid and late 70’s                            15:        1978: The first Dan Kennedy postcard promoting seminars16:        1978: Membership Order Form used at my retail Self-Improvement Center                         17:        1978: First Full-Page Ad For My Own “Success Company”                                                18:        1979: My First Public Seminar Brochure                                                                            19:        1979: My First Copywriting Job for a Professional Speaker (Buster Crabbe)                       20:        1979: My First Paid Copywriting Job for General Cassette Corp – to Success Readers      21:        1980: My Mini-Catalog for our “Brass Eagle” awards business                                          22:        1981: My version of the famous Thank-U-Gram® – The Thanks-A-Million Note                          23:        1982: PROMOTIONAL NEWSLETTER, “Generally Speaking”, for General Cassette – a            marketing piece to a niche market (professional speakers)24:        1983: ‘Road Show” direct-mail piece, for seminars for speakers, featuring Nido Qubein             25:        1983: “Success Spoken Here” Package Insert                                                                        26:        1982: First Niche Market Catalog – for chiropractors                                                             27:        1982: My (very successful) EXPENSIVE EXPERIENCE $1 CASSETTE magazine ad*                       (*The advertised cassette and transcript are in Deluxe Edition of Archives)28:        1982: The Course sold by the EXPENSIVE EXPERIENCE CASSETTE, shown in a                           staged product photo29:        1982: 2-Page Ad in SUCCESS for General Cassette (3 Ads In 1)                                            30:        1982: Smaller Ad, SUCCESS                                                                                               31:        1982: Catalog of “Special Reports” – to niche (professional speakers)                                      32:        1983: POSITIONING PRODUCT – Clever product comprised of interviews                           33-35:  1987: Info-Product Brochures/Mini-Catalogs                                                                         36:        1984: 2-Sided Order Form I Created for Success Education Training Company                       37:        1984: “VALUE BUILD” Side of Order Form for my co., SuccessTrak                                      38:        1984: Full Page Print Ad For My Client, “Gold By The Inch”                                            39:        1986: Winning Version of Full Sales Letter I Wrote for Gold By The Inch                          40:       1986: Unique Testimonial Story Booklet I Created for Gold By The Inch                          41:        1991: DROP-DOWN OFFER, Direct-Mail Piece for Gold By The Inch                                    42:        1986: 2-Sided “Renewal” Order Form I Created for SuccessTrak                                            43:        1987: Cover Letter w. “Check Gambit”, Gift With Purchase Offer – Empire Cassette               44:        1987: Canada target market letter – General Cassette                                                          45:        1988: STICK LETTER – Magnetic Marketing System®                                                         46:        1990: Article of mine, in DM NEWS, re. infomercials                                                            47:        1990: POSITIONING ARTICLE of mine, in a niche (chiropractic) + much more                                    recent Positioning Article, generic, in SUCCESS48:        1991: Sales Letter for Psycho-Cybernetics Home Study Course                                            49:        1991: Ad for My Cassette Programs in ENTREPRENEUR                                                   50:        1992: Workshop Brochure for Small Business Emergency Survival System                            51:        1992: Original SUCCESS EVENT Brochure – with Zig Ziglar, Peter Lowe and Me            52:        1993: BUCK SLIP with Big Bonus Offer                                                                              53:        1993: BOOK AD TO ENTER NICHE (MLM industry)                                                            54:        1993: ADERTORIAL/AD HYBRID EXAMPLE                                                                      55:        1993: Original Version, My Famous “$4,000.00 A Day In Your Underwear Ad” for                         JPDK (Jeff Paul)56:        1993: Cover of the original “Little Yellow Book” for JPDK57:        1993: OPPORTUNITY AD – for another client                                                                      58:        1993: TESTIMONIAL LIFT NOTE EXAMPLE                                                                      59:        1993: One of my most clever pieces – VIP DISCOUNT LIST EXAMPLE                               60:        1993: “Atlanta Sinkhole Kills 2” Lift Note                                                                             61:        1994: MAGALOG: Original Magalog for No B.S. Marketing Letter                                     62:        1994: Original Masthead Photo, No B.S. Marketing Letter                                                     63:        1994: Evolved SUCCESS EVENT Brochure – with addition of celebrity speakers                   64:        1994: ORDER FORM – Mine, from the Success Events                                                       65:        1994: “ONE SHEET” – My Speaker ‘Brochure’66-68:  1994: LITTLE YELLOW BOOKS – I believe the first two to “copycat” the Jeff Paul/                              JPDK Little Yellow Book.69:        1990: IRRESISTIBLE OFFER AD – Free Las Vegas Vacation by Bob Stupak                    70:        1990: LIST BUILDING “TRICK” – Bob Stupak                                                                  71:        1994: IRRESISTIBLE OFFER DIRECT-MAIL PIECE – Bob Stupak                                    72:        1995: My Fax-On-Demand Reports/Sales Letters Catalog (UNIQUE Piece)                           73:        1996: My Seminar Ad – “Double Your Income – Fast”74:        1996: TESTIMONIAL LIFT NOTE – from Greg Renker + complete sales letter to                                speakers it was first used with75-76:  1996: “ANNUAL REPORT”-FORMAT PERSONAL BROCHURES                                     77:        1996: EARLY NICHE MARKET BOOT CAMP Promotion (photography studio owners)           78:        1996: ENVELOPE TEASER COPY EXAMPLE – from Gary Halbert                                      79:        1996: REFUSAL OF MY AD – Letter from Nat’l Infomercial Association & “The Ad                               They Refused To Run”80:        1997: ANTI-COPYCAT COMPETITION AD – I wrote for Joe Polish                                      81:        1996: “READ THIS ONLY” Cover – I wrote for Joe Polish                                                     82:        1997: “EXPOSED!” Ad – I wrote for Joe Polish (since used by many)                              83:        1997: TESTIMONIAL AD – I wrote for Joe Polish                                                                 84:        1997: “LITTLE KNOWN” Opportunity Ad – Brian Kay                                                            85:        1998: “TOXIC WASTE DISPOSAL BAG” Direct-Mail Piece                                                   86:        1998: Nightingale-Conant Sales Letter for my Psycho-Cybernetics info-product               87:        1998: Nightingale-Conant “TRUE STORIES”-Format Testimonials for P-C                       88:         1998: “STEAL – WITHOUT A GUN” Sales Letter                                                                89:         1998: “LITTLE MONEY” GRABBER Sales Letter (for Power-Points)                                     90:         1998: Sales Letter Sequence Step (for Power Points)                                                          91-93:     1998: My Catalog Business DISCOUNT OFFERS                                                              94:         1998: Further Evolved SUCCESS EVENT Brochure (New Buy 6, Get 1 Free Offer)              95:         1998: “Scariest Direct-Mail Piece I’ve Ever Received”                                                         96:         1998: My Version of ‘Desperate Housewife’ Ad                                                                   97:         1998: “#1 PRACTICE GROWTH GURU” Front Page Promotional Piece                               98:         1999: NEWSPAPER PAGE FORMAT SEMINAR BROCHURE (My SuperConference)      99:         1999: “NAME YOUR PRICE” Offer (SuperConference)                                                       100:       1999: POST-SUPERCONFERENCE REPORT – Sales Letter                                                   101-102: 1999: CATALOG PAGE, Nightingale-Conant, for my Magnetic Marketing System®               103:       1999: POSITIONING ARTICLE to niche (MLM)104:       1999: CATALOG ADS for two of my products (Nightingale-Conant)                                      105:       1999: The Nightingale-Conant version of the main sales letter for my                                            Magnetic Marketing System®106:       1999: THEMED SALES LETTER for a seminar-in-a-box info-product                                    107:       1999: NO B.S. MAKE-MORE-MONEY CATALOG                                                              108:       2000: “I VOTED MYSELF OFF THE ISLAND!” Gold-Plus Coaching Sales Letter                  109:       2000: SEMINAR LEAD GENERATION INSERT EXAMPLE                                               110:       2000: Cover of Package for Testimonial Audio Cassettes                                                    111:       2000: “WHAT IF?…” HEADLINE/SALES LETTER EXAMPLE, I Wrote For                                         Greg Stanley.112:       2000: “MISSING OUT ON” BOOT CAMP IN BOX SALES LETTER – I Wrote For              Joe Polish113:       2000: My Favorite Sales Letter That Was Never Mailed – I Wrote For Joe Polish                   114:       2000: BIG BRIBE LETTER – for No B.S. Marketing Letter                                                  115:       2000: “THE FREE MONEY LETTER” for joint ventures – I Wrote for Michael Kimble         116:       2000: CATALOG of Psycho-Cybernetics Products                                                              117:       2000: Testimonial Collection Form, Version ‘A’                                                                   118:       2000: Testimonial Collection Form, Version ‘B’119:       2000: POLITICAL AD – My Anti-Gore Ad                                                                         120:       2000: POLITICAL AD – My Anti-Hillary Ad                                                                      121-122: 2000: “HOW TO GET RICH” Lift Notes – Written For Joe Polish and Rory Fatt                     123:       2001: FIRST CONTINUITY SALES LETTER for No B.S. Marketing Letter                        124:       2001: BOOT CAMP IN BOX Sales Letter – “confrontational approach”                                  125:       2001: TELE-SEMINAR RECORDINGS Sales Letter                                                           126:       2001: “S. MOUSE LETTER”                                                                                            127-129: 2001: RENEWAL LETTERS for No B.S. Marketing Letter                                                    130:       2001: “LIFETIME OF SECRETS” Sales Letter                                                                    131:       2001: Australia Version of Lifetime Of Secrets                                                                    132:       2002: LIFT NOTE – Outstanding example from Dr. Tom Orent                                             133:       2002: The VERY UGLY Letter                                                                                           134:       2002: “JAMES BOND ENVY” Letter – I Wrote for Michael Kimble                                        135:        2002: “OPEN LETTER TO” Full-Page Lead Generation Ad                                                  136:        2004: Re-Work of same ad (#135) with Celebrity                                                                137:        2003: SPECIALTY BOOT CAMP Sales Letter for Consulting/Coaching Business                 138:        2003: CUSTOMIZED ORDER FORM for a ‘Host”                                                              139:        2005: CELEBRITY ENDORSER AD for a local business                                                   140:        2005: “WHY – COACHES” Article I Wrote, used by many to sell coaching                    141:        2006: By Bill Glazer – Full-Page Dan Kennedy Ad                                                              142 -148: 2006: Assorted Advertising/Marketing I created for Miracle-Ear®                                   149:        2007: APPOINTMENT, NO SALE FOLLOW-UP LETTER EXAMPLE                                150:        2007: MEMBERSHIP UPGRADE LETTER – “Letter Of Regret”                                        151:        2007: SUPERCONFERENCE BROCHURE Featuring Gene Simmons (KISS)                 152:        2009: “Unsettling” Outer Envelope                                                                                     153:        2009: By Bill Glazer – “RUSTY OLD TYPEWRITER” POSTCARD                                     154:        2010: “Penguin & Polar Bears” Letter’155:        2010: CEO LIFT NOTE                                                                                                    156:        2010: LAST CHANCE To Get Off The Hamster Wheel                                                       157:        2010: “IN CASE YOU ARE STILL UNDECIDED”                                                              158:        2010:  PURLS, Drive To Web Site Picture Postcard                                                           159:        2010: PROMOTIONAL BOOKLET EXAMPLE – Cover. (Complete Booklet In Deluxe                          Edition of Archives) + Sales Letter160:        2011: One of the best INFO-Summit Sales Brochures                                                        161:        2012: MAKING GUEST SPEAKER RELEVANT Copy Example                                         162:        2012: POSITIONING ARTICLE – from Success Magazine                                               163:        2013: “Evergreen” Opportunity Ad – I Wrote For SafetyTechnology.com164:        2013: COMIC BOOK FORMAT Marketing, done for me by Amazing Ad-Men                       165:        Year Unknown: “For Adults Only”                                                                                      166:        Year Unknown: Yellow Legal Pad Letter                                                                            167:        Year Unknown: “THIS LETTER IS GUARANTEED”                                                          168:        “Last-Ever” Registration Form169-195:  Client Work – Examples from my work for Restaurant Marketing Systems169:        2003: Giant Fold-Out Self-Mailer170:        2005: “Binoculars Enclosed” Follow-Up Letter                                                                    171:        2005: “Free Magic Book Inside”                                                                                        172:        2005: Rory Is Sawing Kathleen In Half! – Postcard173:        2005: Wally ‘Famous’ Amos – Magical Life Booklet174:        2005: Mike Ditka                                                                                                             175:        2006: How I’d Run The Circus (An Homage To Dr. Seuss)                                             176:        2006: George Foreman CD Label177:        2006: “Not All Members Are Receiving This Letter….”                                                        178:        2006: “Red Clown Nose”                                                                                                  179:        2006: “Read This If You’re Going To Say No”                                                                    180:        2006: From Oscar The Obnoxious Elephant (my favorite created character)181:        2007: The Angry Monkey Letter                                                                                        182:        2007: The Zoom-Zoom Letter