Damian Vallelonga & Matt Carroll – WriteSite

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Damian Vallelonga & Matt Carroll – WriteSite
Eliminate Content Delays & Grow a 6-Figure Web Design Business

A step-by-step framework to lead effective content strategy & better serve your clients
“This course is amazing!”
Alexander van Aken

Web Designer
“I thought I knew most ins and outs of copywriting. I guess I was wrong. This course is amazing! Definitely recommended!”
Content delays keep web designers frustrated and poor

When you’re waiting on content from your client it means you’re waiting on your final invoice. This leaves you stressed about paying your bills, throws off your project calendar, and makes you annoyed with your clients.
Clients are overwhelmed by content

Designers get frustrated, but what they don’t realize is their clients are slow because they don’t know what makes good web content. They are overwhelmed and need guidance.
The highest paid designers embrace design and content

Instead of pushing off content on their clients 6-Figure Web Designers understand the strategy behind content is just as important as the design itself. They help their clients and are paid handsomely because of it.
WriteSite equips designers to lead effective content strategy

Relieve Clients by Leading Effective Content Strategy

Use Customizable Content-Focused Wireframes

Design Faster Because Content is Already Approved
Summary of the WriteSite Process to Becoming a 6-Figure Web Designer:
Attract Higher Paying Clients
Learn how to position your services differently so you attract and work with higher paying clients.
Lead Effective Content Strategy
Learn the 39 questions every website needs to answer to lead effective content strategy with your clients.
Design Faster With Content-First Wireframing
Learn how to write content for every page and section of the website. Present wireframes with actual text, to avoid content gridlock and finish projects faster.
Repeat Your Process With Step-By-Step Guides, Templates, and Formulas
We teach you how to make content creation easier by giving you easy to use frameworks to follow every time you start a new project.
Grow A 6 Figure Business By Selling Content Strategy
Learn the sales process, call scripts, and proposal process to selling higher value websites to get your business past the 6-figure mark.
Lee Mowlem

Web Designer
“Getting content out of clients has been a huge headache since I started my web design business. It has caused client overwhelm, projects to drag on, and my own deep frustration. WriteSite was the answer to all my prayers. It guides you section by section, giving you research guidance, examples, and formulas to make writing easy and a joy! This is revolutionary!”
Larry James

Web Designer
“Once I got started I did not want to stop learning. It’s not that I could not write, it is just I didn’t know what to write, and how to present it. What this course has taught and provided me is going to have a big impact on my web design business, I will be able to add copywriting to my services and increase my revenue. My clients will benefit with copy that converts.”
Ashlynn Ellis

Web Designer
“As a web designer, the most difficult part of completing projects was waiting for client copy. Then, I came across WriteSite. Now, not only do I keep projects moving on my timeline, but I’ve raised my rates because of the value I bring to the content. I wholeheartedly recommend this!”
What’s the cost of NOT including content strategy with your websites?

Losing out on income opportunities

Looking like every other budget designer

Continued frustration and burnout from content delays
WriteSite Course Curriculum

The course is designed for you to complete the material within 7 days, however you will have lifetime access to the course.
Day 1: Foundations

6 Modules

Writing website copy is difficult if you lack a message framework to follow. This day includes worksheets and templates to follow, modules on how to serve your clients best, essential questions every website needs to answer, questions to use when leading a client strategy session, customer interviews, and more. Day 1 Foundations will set you up for success by giving you a structure to follow that makes web content creation easy.
Day 2: Headers

8 Modules

Headers are the most critical section of a website. It’s the first impression a visitor has and often the number one reason a website has a high bounce rate. This day will cover headlines, headline formulas, sub-headlines, buttons, navigation bars, and header images. By the end of this day, you’ll create headers that suck website visitors into wanting to see the rest of the website.
Day 3: The Complete Home Page

10 Modules

A complete homepage can successfully communicate the unique value a brand brings, how it’s different from the competition, and address possible objections a visitor may have. On this day, we’ll cover all the sections a homepage might have and their importance, including: agitating problems, communicating value, connecting through shared beliefs, writing non-boring service descriptions, building trust, calls to action, testimonials, and footers. By the end, your homepage will have a complete and value-packed message that convinces website visitors to take action.
Day 4: The Complete About Page

4 Modules

About pages are one of the most visited pages on a website. Unfortunately, businesses don’t take advantage of this web traffic and instead fill them with useless information. On this day, we’ll walk you through how to position the brand so visitors see the brand as trustworthy. We’ll also provide modules on telling the founder’s story and writing compelling team bios. About pages don’t have to be full of useless text but can be powerful for moving a visitor toward doing business with the brand.
Day 5: Services, Products, Careers Pages

4 Modules

At this point in the website, one might be tempted to get the client to provide any old technical jargon to fill up page space. We’ll walk you through how each of these sections and pages are opportunities to tell compelling narratives that continue to add value to the entire website. If done poorly, you lose an opportunity; if done properly, engagement will skyrocket.
Day 6: Copywriting Tips, Templates, and Formulas

1 Module

Everyone loves templates and formulas because they help you get from point A to point B faster. We’ll help make your web copywriting easy by providing you with our trusted tips and tricks. When writing any section of your website, you’ll be armed with copywriting formulas that make writing content for your wireframes easy peezy lemon squeezy.
Day 7: How to Sell Web Content Strategy

5 Modules

This course will arm you with the tools to pull in a 6 figure income year after year. To do this, you’ll need to know how to sell the value of message strategy and website content development to your clients. The Day 7 Sales Modules will give you the right language and questions when on sales calls with prospective clients. You’ll make more money faster by selling more valuable websites.
Included in WriteSite:

Wireframe Templates
‘Essential Questions’ Worksheet
Copywriting Formulas
Over 40 How-to Videos

WriteSite is made for web designers like you

As web professionals you know what makes a great website, and by adding content strategy and web copy to your arsenal of services you’ll be commanding higher prices and controlling the whole project.

Become the one-stop solution your clients need

Stand out from other designers who don’t care about content

Avoid missed opportunities to make more money
Meet Your Instructors

We are creative entrepreneurs. Both our careers led us to the creative service industry designing logos, building websites, and creating content for businesses who needed help becoming more profitable brands. In the early days, we sold budget websites always pushing for the next project to pay the bills. Since focusing on website strategy, instead of just design, we are attract higher budget clients and have built 6 figure website design businesses. We are excited to have you here and look forward to helping you grow your business!
Matt Carroll

Web Designer & Brand Strategist
bigbigstory.com
Damian Vallelonga

Web Designer & Brand Strategist
switchyourstance.com