CXL – Conversion Xl Bundle 69 Courses

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CXL – Conversion Xl Bundle 69 Courses
Join the top 1% of digital marketing.
We find the absolute best practitioners in the world, and get them to teach their craft.
Digital marketing courses taught by the best in business.
ONLINE COURSE, CRO

A/B testing mastery

Instructor(s): Ton Wesseling

Understand testing approaches that work (and pitfalls that don’t) to get more wins and insights from optimization efforts.
running experiments | customer base studies | prioritization
 
ONLINE COURSE, MARKETING

Account based marketing

Instructor(s): Steve Watt

Master the strategies, tactics, metrics, and wisdom you need to become an ABM leader and accelerate the growth of your company and of your career.
B2B | campaigns | pilot planning
 
ONLINE COURSE, ANALYTICS

Adobe Analytics

Instructor(s): Fiona De Brabanter

Learn the basics of Adobe Analytics to improve product, marketing, and strategy decisions.
adobe | analytics | reporting | data analysis
 
ONLINE COURSE, MARKETING

Advanced AI for marketers

Instructor(s): Guy Yalif

Continue to build your focus on practical ways you can use AI for CRO, building on the original “Applied AI for Marketers” course.
AI | CRO tools and methods | experimentation
 
ONLINE COURSE, CRO

Advanced experimentation analysis

Instructor(s): Chad Sanderson

Learn how to work with advanced testing strategies, data science, and statistics using common sense language and minimal math.
metric building | regression discontinuity designs | statistics
 
ONLINE COURSE, ANALYTICS

Advanced Google Tag Manager

Instructor(s): Simo Ahava

Understand GTM and its data model, learn useful Javascript skills, and automate tasks using the GTM programmatic API.
JavaScript | the data layer | GTM API
 
ONLINE COURSE, MARKETING

Analyst relations

Instructor(s): Maureen Todaro

Identify the right analysts and firms that will help your product marketing program, and how get the maximum value out of these market influencers, both internally and externally.
 
ONLINE COURSE, CRO

Applied neuromarketing

Instructor(s): André Morys

Leverage knowledge of the human brain and buyer behavior to increase sales.
user behavior | emotional resonance | attention and perception
 
ONLINE COURSE, MARKETING

Attribution

Instructor(s): Russell McAthy

This course will help the students understand what data they have and how to understand consumer behavior to drive value for organizations moving forward.
attribution | consumer behavior | analytics
 
ONLINE COURSE

Audience building

Instructor(s): Phil Nottingham

Grow lasting brand affinity by building an audience beyond your existing customer base.
content marketing | positioning | social media
 
ONLINE COURSE, MARKETING

Automation with Apps Script

Instructor(s): Dave Sottimano

Learn by example and by building mini applications to automate your daily workflow. This course focuses on practical skills and touch on theory when it is required.
automation | apps script | api | google sheets | javascript
 
ONLINE COURSE, ANALYTICS

BigQuery

Instructor(s): Khrystyna Grynko

Learn to automate insightful reports with Google’s lightning-fast analytics data warehouse.
analytics | automated reporting
 
MINIDEGREE

Brand marketing
ONLINE COURSE, MARKETING

Brand strategy

Instructor(s): Jennifer Warren

Understand what it takes to build a winning brand and create your path forward.
brand / strategy / purpose
 
ONLINE COURSE

Brand tracking 101

Instructor(s): Phil Nottingham

Learn how use commonly available research and analytics tools to meaningfully measure brand awareness, brand engagement, brand affinity and brand sentiment.
branding | messaging | brand metrics
 
ONLINE COURSE, MARKETING

Branding

Instructor(s): Flavilla Fongang

Discover the formula to develop a brand that attracts customers effortlessly
branding strategy | messaging
 
ONLINE COURSE, MARKETING

Building a marketing agency

Instructor(s): Bob Ruffolo

Master the principles that will allow your agency to scale up and provide you, the agency owner, the life you always wanted.
leadership | marketing | strategy
 
ONLINE COURSE, CRO

Building an innovative product

Instructor(s): Chad Sanderson

Leverage CRO like Amazon and other tech companies do in order to gain a tremendous lead on their competitors.
 
ONLINE COURSE

Community building

Instructor(s): Carrie Melissa Jones

Connect your most loyal fans to increase retention, organic referrals, and customer lifetime value.
 
ONLINE COURSE

Community strategy

Instructor(s): Richard Millington

Connect your most loyal fans to increase retention, organic referrals, and customer lifetime value.
 
ONLINE COURSE, MARKETING

Competitive intel & market research

Instructor(s): Andrew McCotter-Bicknell

Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.
 
ONLINE COURSE, MARKETING

Content Marketing for Ecommerce

Instructor(s): Alex Birkett

Ecommerce companies tired of burning ad dollars in a race to the bottom with competitors need something else: a moat. A scalable channel that drives both brand and revenue.
Content marketing, when done correctly, is one of the most economically viable long-term channels you can build.
 
ONLINE COURSE, MARKETING

Content marketing research

Instructor(s): Derek Gleason

Learn a research framework that generates a sustainable source of data-backed ideas.
content research | content dashboards | content organization
 
ONLINE COURSE, MARKETING

Content recycling

Instructor(s): Paul Boag

Improve marketing efficiency with content recycling.
content marketing | blog writing
 
ONLINE COURSE, MARKETING

Content strategy and SEO for lead generation

Instructor(s): Andy Crestodina

Learn to plan, execute and measure a successful B2B content strategy.
lead generation | SEO | measurement
 
MINIDEGREE

Conversion optimization

Learn how to convert your traffic into customers, run more successful experiments, and get the skills to deliver consistent revenue gains on any website you work on.
optimization best practices | conversion research | testing strategies | CRO program management
 
ONLINE COURSE, CRO

CRO Agency masterclass

Instructor(s): Peep Laja

Learn how to best sell CRO services as an agency, and manage those projects once you have the clients.
lead generation | productization | client relationships
 
MINIDEGREE

Customer acquisition

Learn how to get customers via paid and organic channels, profitably and at scale.
Digital Marketing | SEO | Paid Acquisition
 
ONLINE COURSE, MARKETING

Customer retention for subscription products

Instructor(s): Val Geisler

This course will teach you how to define and identify retention points for your customer base, how to slow down or flatten churn, and how to improve retention long term.
churn | customer experience | customer journeys | measurement
 
ONLINE COURSE, MARKETING

Customer storytelling & proof

Instructor(s): Jordan Greene

This course will help you break through the barrier and build systems to maintain your customer obsession and develop raving fans to power your storytelling.
 
ONLINE COURSE, ANALYTICS

Data presentation and visualization

Instructor(s): Timothy Gerald Wilson

Drive stakeholders to take action with the results of your reports and analyses
data reports | sparklines | charts | presentation
 
ONLINE COURSE, MARKETING

Data-driven influencer marketing

Instructor(s): Siim Säinas

Learn a 10 step influencer marketing process to avoid mistakes that could cost you 11x ROI.
influencer marketing | marketing campaigns | branding
 
MINIDEGREE

Digital analytics

Learn in-depth skills for the Google suite of analytics tools to become a data-driven specialist who can set up any needed tracking and turn data into insights and money.
Google Analytics | Google Tag Manager | Google Data Studio | Excel | Analytics APIs
 
MINIDEGREE

Digital marketing
ONLINE COURSE, CRO

Digital psychology & behavioral design

Instructor(s): Brian Cugelman

Learn the essence of behavioral design, while developing a broad perspective on the psychology of online behavior.
emotional design | cognitive psychology | design audits
 
MINIDEGREE

Digital psychology & persuasion
Use proven psychological frameworks to improve your website, understand behavior, and influence purchase patterns.
neuromarketing | persuasion | applied behavioral psychology
 
MINIDEGREE

Ecommerce marketing
MARKETING

Email and SMS Marketing for Ecommerce

Instructor(s): Kasey Luck

Maximize your store’s owned revenue to grow sustainably — even in the tough market.
 
ONLINE COURSE, MARKETING

Email marketing: from basics to best-in-class

Instructor(s): Jessica Best

Learn how to build lists fast, what to send that works, and how to make your email marketing data-driven.
email list growth | email content | campaigns
 
ONLINE COURSE, MARKETING

Excel and Sheets for marketers

Instructor(s): Fred Pike

Find actionable marketing insights using Excel and Google Sheets
pivot tables | named ranges | VLOOKUP | string manipulation
 
ONLINE COURSE, CRO

Experimentation program management

Instructor(s): Ben Labay

Get larger experimentation wins, more team engagement, and more management buy-in for your experimentation program.
 
ONLINE COURSE, MARKETING

Facebook Ads Creative

Instructor(s): Andrew Faris

Facebook Ads is quite possibly the most effective direct response advertising platform in the history of the world. Countless eCommerce brands have used it to propel growth and profit, from bootstrapped side hustles to VC-backed rocket ships to centuries-old enterprise legacy brands and everything in between.
So how do you maximize that opportunity? Surprisingly, there is nearly universal agreement on the answer to that question: you win on Facebook Ads with compelling creatives.
 
ONLINE COURSE, MARKETING

Facebook Ads for ecommerce

Instructor(s): Susan Wenograd

Facebook Ads have changed drastically in the past few years. Apple’s iOS14 update shifted the ad landscape even further.
Many e-commerce practitioners are left wondering: what do I need to know to make Facebook Ads work for me? How do I navigate these changes, and understand their impact on my business? Are there things I should be doing on my site and in my business to compensate?
 
ONLINE COURSE, MARKETING

Google Ads

Instructor(s): Johnathan Dane

Learn the ins and outs of Google Ads through Search, Shopping, Display, and Video. Most importantly, learn how to use the Google Ads platform to make a business impact.
Google ads | attribution | ad campaigns
 
ONLINE COURSE, MARKETING

Google Ads for Ecommerce

Instructor(s): Susan Wenograd

Using Google Ads for eCommerce has become increasingly powerful over the years – with increasing options for you to work less hard and reap more benefits.
With all the automation Google offers, what should your role as a manager for Ads be?
In this course, you will learn what Google options are amazing, which still require a human touch, and how to be a superior marketer in this environment.
 
ONLINE COURSE, ANALYTICS

Google Analytics 4

Instructor(s): Charles Farina

This course will teach you everything you need to get started with GA4 properties by providing hands-on experience.
 
ONLINE COURSE, ANALYTICS

Google Analytics audit

Instructor(s): Fred Pike

Get a structured approach to diagnose and fix any account so you can trust your data and make the most of your digital marketing dollars.
auditing | analytics | google analytics
 
ONLINE COURSE, ANALYTICS

Google Analytics for beginners

Instructor(s): Chris Mercer

Start using Google Analytics data to improve product, marketing, and strategy decisions – in no time.
analytics reports | event tracking | behavioral data analysis
 
ONLINE COURSE, ANALYTICS

Google Data Studio

Instructor(s): Michele Kiss

Learn to create more insightful reports and save time in the process with Data Studio.
reporting | analytics | CASE formulas | visualization
 
ONLINE COURSE, MARKETING

Google Shopping

Instructor(s): Andrew Lolk

Discover how, and when, to create a more granular structure that helps Google’s automation rather than hinder it or create more needless work for you.
 
ONLINE COURSE, ANALYTICS

Google Tag Manager for beginners

Instructor(s): Chris Mercer

Apply basic GTM knowledge for increased power and control over data measurement.
tracking | the data layer | tagging
 
MINIDEGREE

Growth marketing

Learn to accelerate your business by running growth experiments, optimizing the channels that work best for you, and scaling your growth program.
data and analytics | growth channels | experimentation
 
ONLINE COURSE, CRO

Heuristic analysis frameworks for CRO

Instructor(s): Andre Morys

Apply strategic, structured frameworks to improve your optimization program.
heuristic evaluation | user behavior analysis | prioritization
 
ONLINE COURSE, MARKETING

Hiring product marketers

Instructor(s): Leo Castro

Learn how to build a product marketing team based on your company’s objectives, so you can help the company succeed and win more customers.
 
ONLINE COURSE

Integrated Public Relations and SEO

Instructor(s): Lexi Mills

Create and execute highly effective PR and link-building strategies.
 
ONLINE COURSE, ANALYTICS

Intermediate Google Analytics

Instructor(s): Chris Mercer

Apply intermediate-level Google Analytics skills to enhance your marketing strategy with data-driven insights.
attribution | custom reports | data audits
 
ONLINE COURSE, ANALYTICS

Intermediate Google Tag Manager

Instructor(s): Chris Mercer

Use intermediate-level GTM knowledge for greater data governance and control over tag management.
tags | variables | triggers | GTM APIs
 
ONLINE COURSE

Introduction to product marketing

Instructor(s): Justin Topliff

Whether you’re a new or seasoned product marketer, by the end of this course you’ll have all the knowledge, tools, and a richer understanding of the product marketing function to take your career to the next level.
 
ONLINE COURSE, CRO

Landing Page Optimization

Instructor(s): Michael Aagaard

Gain skills and knowledge related to landing pages, research, and user psychology for a better optimization strategy.
conversion research | wireframing | copywriting
 
ONLINE COURSE, MARKETING

Managing a remote marketing team

Instructor(s): Kevan Lee

Build a thriving, high-performing marketing team with remote team management.
team organization | BICEPS framework | DACI
 
ONLINE COURSE, MARKETING

Marketing management

Instructor(s): Kristen Craft

Develop yourself and a high performance marketing team
leadership | pyschological safety
 
ONLINE COURSE, MARKETING

Marketing strategy

Instructor(s): Lindsey Christensen

Learn high-level marketing frameworks to accelerate your business and career growth.
data analysis | swot analysis | interviews
 
ONLINE COURSE, MARKETING

Messaging

Instructor(s): Maya Shah-Ceccotti

This course will give you the in-depth knowledge and step-by-step guidance to confidently develop relevant, credible and engaging messaging that gets better-fit customers through your pipeline, faster.
 
ONLINE COURSE, MARKETING

Optimizing your marketing tech stack

Instructor(s): Dan McGaw

Effective marketing strategies depend on a reliable marketing tech stack. Learn how to choose and implement the right tools for your business.
automation | marketing tools | analysis | segment.com
 
ONLINE COURSE, MARKETING

Organic social media

Instructor(s): Phil Nottingham

Develop effective social media marketing campaigns by understanding what type of content works best across each platform, and techniques for improving organic distribution.
youtube | facebook | instagram | linkedin | twitter | tiktok
 
ONLINE COURSE, MARKETING

Partner & customer marketing

Instructor(s): Taylor Engstrom

Learn how to build, develop and run a successful partner marketing function and give your lead generation efforts a huge boost.
 
ONLINE COURSE, MARKETING

Positioning

Instructor(s): Brendan Dell

Learn to differentiate your company in a sea of sameness–avoid commoditization, price erosion, and the trap of “me too” messaging
positioning | marketing strategy | messaging
 
ONLINE COURSE, MARKETING

Positioning & company story

Instructor(s): April Rassa

In this course, author, product marketing leader, April Rassa shows how to create powerful and effective messaging and positioning for B2B products and services.
 
ONLINE COURSE

Pricing & packaging

Instructor(s): Patrick Campbell

Demystify pricing and giving you the tools you need to get your pricing and packaging right.
 
ONLINE COURSE, ANALYTICS

Product analytics

Instructor(s): Matthew Brandt

Learn to gather data, answer questions and deliver insights about product usage to better achieve your company’s targets.
data collection | product metrics | analysis tools
 
ONLINE COURSE, MARKETING

Product launches

Instructor(s): Morgan Molnar

Learn the tools and methods that are necessary for a successful product or feature launch.
 
MINIDEGREE

Product marketing
ONLINE COURSE, MARKETING

Product marketing content

Instructor(s): Stephen Kane

Learn product marketing’s role in content development and ownership, and build an arsenal of methods to bring your content to life.
 
ONLINE COURSE, MARKETING

Project management for marketers

Instructor(s): Alexa Hubley

Outline and establish processes using a repeatable framework to launch to your campaigns
project management | DACI
 
ONLINE COURSE, MARKETING

Radical Differentiation

Instructor(s): Louis Grenier

Grow your confidence, look beyond demographics to define a market that can’t wait to hear from you, engineer your very own differentiation to stand out, and ‘jolt’ your market into action so they notice you, trust you, and buy from you.
positioning | marketing strategy | differentiation | branding
 
ONLINE COURSE, MARKETING

Sales and customer success enablement

Instructor(s): Kyle Bastien

Learn exactly how to connect sales and customer success strategy to execute effective field techniques.
 
ONLINE COURSE, CRO

Sales copywriting & product messaging

Instructor(s): Momoko Price

Improve your messaging strategy through customer research and analysis.
voice-of-customer research | value propositions | copy design
 
ONLINE COURSE, MARKETING

Scaling content marketing

Instructor(s): Ross Hudgens

Become great at scaling content marketing
SEO Strategy | AIDA framework | content marketing | backlinking
 
ONLINE COURSE, MARKETING

Segmentation and persona research

Instructor(s): Osman Javed

Learn how to quickly and precisely gather customer and buyer insights that will transform the way you speak to your buyers.
 
ONLINE COURSE, MARKETING

Selling on Amazon: Perfecting Traffic and Conversions

Instructor(s): Mina Elias

In this course, you will learn a systemized and efficient way in optimizing traffic and conversions on Amazon.
We will uncover all of the details involved in building an attractive listing to the Amazon-specific shopper, winning the search over the competition, continuously improving conversion rate, and systematically while taking a data-driven approach.
 
ONLINE COURSE, MARKETING

SEO driven editorial calendar

Instructor(s): Dan Shure

Use keyword research and the right content types to build an SEO driven editorial calendar
SEO | content calendar | campaigns
 
ONLINE COURSE, MARKETING

SEO link building

Instructor(s): Irina Nica

Learn how to boost rankings, traffic and brand with link building
link building | google search console | guest posting | outreach
 
ONLINE COURSE, CRO

Statistics for A/B testing

Instructor(s): Georgi Georgiev

Understand statistical hypothesis testing to execute efficient A/B tests and correctly interpret results.
significance and confidence intervals | sample size and statistical power | various types of tests
 
ONLINE COURSE, MARKETING

Storytelling

Instructor(s): Miri Rodriguez

In this insightful and heartfelt course, Miri leverages excerpts from her book Brand Storytelling to help you become a skilled storyteller so that you can successfully keep relevant in the marketplace, drive engaging relationships and win in business and in life.
design thinking | empathy | story testing
MINIDEGREE

Technical content marketing

Become great at content marketing
Get advanced level skills to generate traffic, leads, and sales with your content.
This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree.
Identify the topics that you’re best positioned to cover.

Create a coherent strategy that drives traffic and leads.

Get max value from existing content and scale your program.
 
MINIDEGREE

Technical marketing

This mini-degree will provide students a comprehensive look at the technical skills, tools, and disciplines that make up what digital marketing is today. The focus is on understanding technical marketing concepts on a superficial level and to provide students the ability to identify key learning paths they will want to pursue in further studies.
 
ONLINE COURSE, MARKETING

Technical SEO

Instructor(s): Martijn Scheijbeler

Audit your site and learn the foundations of site structure, JavaScript, and structured data that massively impact search ranking.
SEO | search | crawlers | linking
 
ONLINE COURSE, MARKETING

TikTok AdsInstructor(s): William Perry

This program will break down how to start, optimize, and scale TikTok Ads right now, along with the best types of performing creative to spend less time spinning your wheels with how to make it work and more time optimizing scaling your ads.
 
ONLINE COURSE, CRO

Transactional data analysis

Instructor(s): Kevin Hillstrom

Become an expert at understanding what is truly driving the success of your brand, from a customer standpoint
 
ONLINE COURSE, CRO

User research

Instructor(s): Megan Kierstead

Learn how to build the right product by talking to your customers.
user interviews | user analysis
 
ONLINE COURSE, MARKETING

User-centric marketing

Instructor(s): Paul Boag

Get happier customers and increased sales with user-centric marketing.
user research | user testing | marketing campaigns
 
ONLINE COURSE, CRO

Voice of Customer Data

Instructor(s): Ben Labay

Learn how to be truly customer-centric, and drive growth with understanding how your customers feel.
user surveys | survey data processing | personas
 
ONLINE COURSE, MARKETING

Working with the product team

Instructor(s): Mathew Sedze

This course introduces frameworks that will teach you what it takes to take the relationship between product management and product marketing from tactical to strategic.
 
ONLINE COURSE, MARKETING

YouTube ads

Instructor(s): Tom Breeze

Learn how to target audiences, create the perfect video ad and set up campaigns that work. Turn YouTube into a reliable, automatic source of profitable traffic.
youtube | ads | marketing | campaigns