Customer Storytelling and Proof – ConversionXL, Jordan Greene

Salepage link: At HERE. Archive: https://archive.is/wip/EyV9eBuy now $142 $1499, Customer Storytelling and Proof – ConversionXL, Jordan Greene Course.Customer Storytelling and Proof – ConversionXL, Jordan GreeneThe secret to world-class product marketing is simple: customers. We all know that to be true, but it’s so tempting to get distracted by how amazing our own product is. We often fall short and forget to make the customer the hero of our story – not our company.This course will help you break through the barrier and build systems to maintain your customer obsession and develop raving fans to power your storytelling!After taking this course you’ll…Understand how to gather up-to-date information Understand why strong customer storytelling helps you win more dealsGather customer insights 1:1 with customers and at scale leveraging call analytics tools to distill the insights to effectively market your productBuild programs that develop customer advocatesLeverage customers to tell your story on your behalfEvaluate & manage 3rd party review sites to build public social proof that compels buyers to choose you over the competitionThis course is essential for you if…You work in marketing at a B2B organizationYou’re a product marketer who wants to accelerate your careerYou’re a product marketer who wants to develop programs that drive extraordinary outcomesThis course is NOT for you if…You’re an experienced or successful customer marketerYou don’t believe customers are the key to product marketing successYou’re looking for a quick method to build a case studyYour course curriculumCUSTOMER STORYTELLING AND PROOF1The Power of Customer StorytellingUnderstand why strong customer storytelling helps you win more deals and the key ways to leverage customer advocatesTopics covered:Learn what’s wrong with taking a product-first lens and why focusing on customers will help your product break through the noiseUnderstand the value of building strong customer relationships to power insights & develop advocatesVisualize how customers will tell your story2Becoming Customer ObsessedDevelop rituals that tune you into what matters most to your customersTopics covered:Learn why a consistent set of “customer obsession” rituals will transform you into a world-class marketerHow to regularly “interview” customers & leverage call listening tools to scale customer insightsDevelop a basic system to distil & share customer insights3How to Build an Army of AdvocatesBuild programs that develop customer advocatesTopics covered:Learn why it’s critical to “build an army of advocates” on day 1Understand the basic principles of advocates and how to avoid easy trapsReview techniques to facilitate & develop early advocates4Customer Storytelling UsesAn introduction to the ways product marketer’s can leverage customersTopics covered:Learn most compelling ways to leverage customersApply customer stories to specific marketing assetsReview examples of compelling customer storytelling5The Hero’s JourneyWhy Joseph Campbell’s The Hero with a Thousand Faces is on every great marketer’s bookshelfTopics covered:Understand the hero’s journey and why it’s an effective storytelling model for marketingLearn how to make the customer the hero of your storytelling, not your productApply concepts from the hero’s journey to marketing storytelling6Managing 3rd Party Review SitesReview sites can make or break your company – learn the basic playbook to maintain a strong presence that compels buyers to choose you.Topics covered:Learn why reviews sites are a critical asset for buyersHow to develop your own playbook to maintain a strong presence on the most important review sitesUnderstand effective techniques to ask for positive reviews and how to handle negative reviews7Case Study BasicsCase studies are the bread & butter of strong social proof. Learn the basics of how to construct an effective case study.Topics covered:Learn why case studies are a necessary and effective tool for salesUnderstand the do’s & don’ts when constructing a case studyReview examples of effective case studies8Reference ProgramsThe ultimate social proof happens with buyers connect with customers. Building a reference program for your sales team equips them with the ultimate tool to convince concerned buyers.Topics covered:Understand the power of references and why it’s worth formalizing a programLearn the basic principles of getting a program going and ensuring it’s scalableReview best practices to ensure success