CPPS Academy – The Certified Physical Preparation Specialist Level 1 Premium (CPPS)

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CPPS Academy – The Certified Physical Preparation Specialist Level 1 Premium (CPPS)
THE #1 WAY TO BECOME THE MOST SKILLED TRAINING PRO IN YOUR GYM, CITY OR REGION, OVERNIGHT.
Get Instant Access to the Ultimate, Step-by-Step Program for Becoming the TOP Gym, Coach or Trainer in Your City or Region… With a System Proven by Over a Thousand Real, Working Practitioners.
This Is THE Most Effortless Way to Skyrocket Your Skills… Attract More Clients… Retain Those Clients Long-Term… AND Generate a Flood of Referrals… and It Couldn’t Be Any Easier to Get Started!
FOR COACHES AND TRAINERS
Get better results. Keep clients longer. Drive referrals.
EARN MORE!
FOR GYM OWNERS
Grow your business. Develop the best team! Create systems for your programming!
BE PROFITABLE!
FOR LIFTERS AND ATHLETES
Train smart and train for longevity. Keep progressing in the gym!
GET BIGGER, STRONGER, & FASTER!
FELLOW FITNESS PROFESSIONAL:
Let’s be frank… The fitness business is NOT easy.

You work long, hard hours… pour your heart and soul into your training… and then you often make far less than many other professions. Not to mention competition is STEEP, and growing every year. For far too many, “the struggle is real” … yet it does NOT have to be that way!
THE SIMPLE EQUATION THAT DETERMINES THE LION’S SHARE OF YOUR SUCCESS
Your results and even your income as a coach, trainer or even an athlete are primarily determined by ONE THING… your skill level.
The more skilled you are in coaching and training, the better the results you can get for yourself and your athletes… and the more likely they are to stick with you. Period.
Not to mention how many more referrals this generates for you.
So if ‘skill + application = success’ is the key equation for your bottom line, it’s clear you MUST maximize your training process.
We learned this the hard way, having paid a small fortune in various training and certification programs that never got us anywhere near mastery. Not to mention competition is STEEP, and growing every year.
For far too many, “the struggle is real” … yet it does NOT have to be that way!
GAIN THE CONFIDENCE YOU’VE ALWAYS

WANTED AND JOIN OUR TEAM TODAY!
If you’re like us, you’ve taken your share of “textbook” certifications and training programs—and yet, I’m betting they were NOT as helpful as you’d hoped they would be. In fact, I bet it was a HUGE let down when you got back into the gym and you couldn’t apply what you had just learned – because it was all “text book” knowledge.
You’ve probably progressed and improved in SPITE of all of that… due to hard work, passion and dedication to your craft.
But in this business, the difference between thriving and struggling is often at the margins—and you know deep down in your heart things should be better.
With no real framework or system out there, it’s no wonder so much of real world coaching, training and results feels so “hit or miss”—and why most businesses are a “revolving door” that bleed clients every single month.
We saw firsthand how ‘book smarts’ failed to move the needle and get results for real clients and athletes, and realized something MUST be done.
THE ULTIMATE GAME-CHANGER FOR FIT PROS AND COACHES COMMITTED TO RESULTS
To fix this situation, my partner Joe DeFranco and I — who like me had battled to the top of the industry and learned everything the hard way — decided to combine our 50 years of training experience.
We combined all of our “in-the-trenches” hard earned experience with the scientific research behind strength training, the most important training books and manuals, the knowledge from countless seminars, clinics, and conferences, and finally, we networked with the leading trainers and coaches in the industry – to develop our one-of-a-kind comprehensive training system.
More importantly, we threw out everything that most conventional certifications teach but FAIL miserably to deliver real-world results.
Over the years, we continually refined and verified that everything in the system actually delivered BIG TIME for 1000’s of clients and athletes.
INTRODUCING
THE CERTIFIED PHYSICAL

PREPARATION SPECIALIST (CPPS)
And it’s quickly become THE most effective and easy-to-apply training system in the fitness industry today. (Guaranteed to INSTANTLY make you a better trainer and help you deliver unparalleled results for every single client.)
Enter the highly respected, industry-changing certification known as the Certified Physical Preparation Specialist or CPPS certification.
It’s the most comprehensive, easy-to-apply training system for rapidly advancing your hands-on training skills… whether you’re a coach or trainer, gym owner or athlete determined to be your best.
The proven CPPS blueprint and curriculum has given coaches, trainers, AND lifters from over 25 countries, Canada, and all over the United States, a proven training blueprint that is backed by science and developed in the trenches.
COMPREHENSIVE CPPS CURRICULUM LIBRARY
The most comprehensive training curriculum in the industry today – 59 total videos with over 13+ hours of knowledge – form the foundation of the complete CPPS training system. The CPPS curriculum details each critical aspect that create the pillars of the CPPS training model, including breathing fundamentals, client assessments (will give you the edge for laser-focused personalized programming), warm-up protocols, fundamental movement mastery, strength, power, and speed development – AND effective program design. This unparalleled library of trainer resources teaches you how to apply your new knowledge and gives you ‘Tom Brady-like’ confidence!
IT IS PROVEN, ONLY THE STRONG SURVIVE…
It’s no secret that the fitness and sports performance industries have become brutally competitive…
Nowadays, an individual can become a “trainer” after taking a weekend seminar and then open up a gym in your city, or across the street from you.
They may have more capital, or be under a bigger brand with powerful marketing machine behind them…
And this makes the quality of your training and overall skills more critical than ever. If there’s any doubt about your knowledge or skillset—it’s game over. They’ll walk next door to the nearest competitor and not think twice…
EVERYTHING

YOU NEED TO

THRIVE IN THIS BUSINESS
The comprehensive CPPS curriculum covers all aspects of strength training and performance, including:

Proper breathing for every key movement, performance, and recovery.
Rapid mastery of fundamental movement patterns.
Essential warmup and pre-movement preparation.
Proper strength training strategies for sports, size, and strength.
Power development to jump out of the gym and smash any opponent.
Simple speed fundamentals that teach mechanics for acceleration & max velocity.
The 7 critical components of effective program design.

And, much more!

Now, if you think “I already know that”—I’m willing to bet you’ve learned or been taught at least one or more incorrect things in each of those areas. It’s not your fault—most of the industry has been behind the times.
That’s why we put so much effort into everything that went into the CPPS certification and curriculum in order to teach you ALL the essential skills for becoming a top coach, trainer, and gym owner.
A WINNING SYSTEM THAT WORKS

FOR EVERYONE ON YOUR TEAM
Having worked with thousands of individuals over the years, we’ve found three groups benefit most from this program:
GYM OWNERS

It’s a jungle out there and most owners live on the brink of failure, or make embarrassingly low incomes once all their expenses are paid. We’ve been there. Nothing is worse than scraping by each month, wondering how you’ll keep the lights on. The CPPS system will help you raise the overall quality of training at your gym, empower your coaches, help you retain coaches and clients, and keep you ahead of your competitors. Good clients can FEEL when a gym has high training standards and quality coaching, and they SEE this quality in their progress and results.
COACHES AND TRAINERS

Because let’s face it, nothing is worse than a coach or trainer who doesn’t know their stuff… or, who isn’t constantly learning and updating his knowledge and skills. The CPPS system gives you the best possible foundation, as well as advanced strategies that separate you from the sea of other coaches and trainers out there.
LIFTERS AND ATHLETES

If your training is important to you, it’s never wise to leave your success to chance or risk an unnecessary injury. No matter who your coach is, you can get results faster or reach peak performance as an athlete, if you learn what really works in the gym. Literally, all bases are covered from breathing to core movement patterns and beyond—you’ll avoid the common blunders that lead to imbalances, weaknesses, ineffective training or injuries.
The best part? Each of these groups feed each other, which means that no matter who you are—the CPPS program will create a ripple effect of winning culture in your gym, and gains for your entire team of coaches, trainers and athletes.
INSIDE THE EXTENSIVE CPPS VIDEO

LIBRARY YOU’LL DISCOVER:
ALL of the most powerful tools, techniques, and tricks every good coach and trainer must know are contained in each outstanding CPPS video module.
You’ll gain the competitive edge in your facility and in your area when you ‘learn-and-apply’ the science behind better movement and effective strength training for optimal performance for ANY sport or ANY goal in the gym.

The critical breathing tips in Modules 1 and 2 are guaranteed to improve every single lift you do in the gym and every move you make on the field. As you know, breathing is key to maximum tension and spinal stability—and incorrect breathing can lead to reduced performance or even injuries. Breathing isn’t always easy to teach… and even though these tips are stunningly simple, NO ONE knows them or is doing them!
Make this ONE tweak in how you train SPEED development, and your athletes will get faster, improve their running form, and call you the Coach of the Year! A lot of coaches mistakenly believe speed can’t be “taught” but that’s false, and in Modules 6, 9, and 15 you’ll see how to help clients make quantum leaps in their speed development!
In Modules 3, 8, and 11, you’ll discover our 5/5 Fundamental Movement Positions and Patterns that give you our exact regression and progression model that every client and athlete must master – BEFORE you can get them stronger, faster, or more powerful! Remember whenever an athlete hits a plateau, feels hurt or gets outright injured—they’re likely gone forever. This will keep your clients safe, progressing and healthy year-round.
Look over our shoulder – in Modules 8, 12, 13, and 14 – as we take coaches through our proven teaching techniques for the ‘BIG 3’ barbell lifts – the bench press, squat, and deadlift. These easy-to-apply tips for improving position, tension, torque, and range of motion work every single time! You’ll also learn the biggest ‘red flags’ to watch for to help correct bad or dangerous technique before it becomes a habit.
The ground-breaking CPPS warm-up protocol in Module 3 can literally change how effective a training session and improve the results an athlete will get! This progressive pre-training method gets the right muscles, working at the right time, and at the right intensity – for ANY exercise!

DISCOVER WHY THE REVOLUTIONARY CPPS TRAINING SYSTEM WILL CHANGE YOUR TRAINING AND YOUR LIFE FOREVER!
MODULE 01: BREATHING ESSENTIALS (LECTURE)
OVERVIEW

Breathing is fundamental and critical to performance, recovery, and overall movement. In the CPPS Breathing Essentials module, we will begin to build the foundation of the pyramid of performance. Discover how poor breathing can affect an athlete’s strength, exercise technique strategies, bracing potential, strength and power development, recovery, and posture.
RUN TIME : 30:42
MODULE 02: BREATHING ESSENTIALS (PRACTICAL)
OVERVIEW

We will dive deeper into breathing mechanics by teaching our exclusive 9-layer breathing system that provides progression from the basic fundamental breathing drills to resetting your athlete’s breathing capabilities and giving them better options for bracing during strength training and enhancing their on the field performance and game-time recovery.
RUN TIME : 1:28:47
MODULE 03: FUNDAMENTAL MOVEMENT PATTERNS & ASSESSMENT / CORRECTIVE EXERCISE
OVERVIEW

Performance is built upon mastering the fundamentals and the more options you have in your arsenal to help teach and develop the fundamentals with your athletes (or yourself), the better coach (and lifter) you’ll be and the more capable you’ll be at helping your athletes reach their goals – while keeping them injury-free. In Module 3, you’ll learn how to master, coach, regress, and progress the fundamental movement patterns while identifying common ‘energy leaks’ or technique flaws that most athletes and lifters have in the gym and how to build a program to address these flaws
RUN TIME : 2:11:42
MODULE 04: PRE-MOVEMENT PREPARATION
OVERVIEW

If you fail to plan, you plan to fail. In Module 4, we explore the importance and structure of a comprehensive and effective warm-up. Learn the benefits of a good warm-up and our 5 crucial components that every warm-up must have in order to optimally prepare and recovery from the demands of a strength training session.
RUN TIME : 34:06
MODULE 05: POWER DEVELOPMENT (LECTURE)
OVERVIEW

Power development at it’s finest! In Module 5, you will learn Joe D.’s proven 4 Power Principles and the CPPS5-layers of power development. This module is an absolute must-see if you train athletes or you want to push your numbers up in the gym. Do not skip the critical components that build the foundation for developing more power and a high rate of force development and learn how power can be developed in and out of the gym!
RUN TIME : 1:08:33
MODULE 06: SPEED DEVELOPMENT (LECTURE)
OVERVIEW

Speed kills! And if you want to kill your competition and learn the simplest and easiest ways to teach proper speed mechanics (acceleration and max velocity), enhance and develop the optimal positions for getting faster, the ‘agility myth’, and learn the little-known difference between speed and conditioning, Module 6 will have your answers! The Speed Development lecture will lay the foundation and provide the reasons ‘why’ so when you get into the Speed Development practical (hands-on), you’ll be able to understand ‘how’ to put these proven drills into use in your program.
RUN TIME : 46:00
MODULE 07: WARM-UP PRACTICAL
OVERVIEW

Watch as the CPPS coaches design and integrate the basic warm-up components including SMR, mobility drills, activation exercises, and flow – into a full body, comprehensive pre-movement session. Learn essential coaching cues and strategies that the coaches from all over the world have used with their athletes and clients to prepare them for the training session.
RUN TIME : 32:49
MODULE 08: STRENGTH TRAINING: SQUAT, DEADLIFT, BENCH PRESS
OVERVIEW

Learn the proven regressions, progressions, and technique strategies that every good coach must know to develop strength, speed, and hypertrophy for their clients and athletes. To perform the “Big 3” barbell lifts the right way requires good position, appropriate bracing mechanics, and movement-specific mobility in order to stay safe under the bar and optimize the training effect. Module 8 is a must-see!
RUN TIME : 33:48
MODULE 09: SPEED TRAINING PRACTICAL
OVERVIEW

Speed training made easy! Forget the complicated ‘text book’ version of how to get your athletes faster – this is the stuff that really works! Joe DeFranco shares his go-to techniques for getting any athlete faster – from young athletes to elite pro players – and how you can implement them quickly into your training system to get results fast! Learn the best acceleration, max velocity, and deceleration drills and how to ‘slow down’ your athlete’s speed mechanics to make them ‘speed up!’
RUN TIME : 28:49
MODULE 10: KETTLEBELL TRAINING BASICS
OVERVIEW

Looking to increase your athlete or client’s strength, power, mobility, and overall movement profile? DON’T miss the Kettlebell Training Basics module! Learn directly from kettlebell expert – Coach Mike Stehle – the essentials; the kettlebell deadlift, swing, clean, rack, and press. Bonus footage contains how to design and integrate kettlebell strength and power circuits effectively and specifically for your athlete’s goals.
RUN TIME : 55:16
MODULE 11: PROGRAM DESIGN
OVERVIEW

In this Program Design module, you will learn the 7 essential components of the comprehensive CPPSProgram Design model. Along with the Strength and Performance pyramid, the program design template will bring all of the elements from the entire CPPS certification weekend together into a easy-to-follow, easier-to-implement system that will take your coaching and programming to another level. Backed by science and proven in the trenches, the CPPSProgram Design model will give you the strategies to design workouts for elite athletes to weekend warrior, and for everyone in between.
RUN TIME : 41:00
MODULE 12: STRENGTH: BENCH PRESS REGRESSIONS / PROGRESSIONS
OVERVIEW

CPPS coach Mark Ehnis details his entire progression and regression system for transitioning his athletes from the fundamental movement patterns to performing the barbell bench press. Simple and sure-fire techniques for mastering push-ups, tension, position, torque, and technique will help you develop the critical foundation and movement patterns for all your lifters and athletes before they begin to incorporate loaded barbell lifts into their strength program.
RUN TIME : 22:00
MODULE 13: STRENGTH: SQUAT REGRESSIONS / PROGRESSIONS
OVERVIEW

CPPS coach Mark Ehnis details his entire progression and regression system for transitioning his athletes from the fundamental movement patterns to performing the barbell squat. Simple and sure-fire techniques for mastering the hip hinge, wall squats, box squats, tension, position, torque, and technique will help you develop the critical foundation and movement patterns for all your lifters and athletes before they begin to incorporate loaded barbell lifts into their strength program.
RUN TIME : 19:44
MODULE 14: STRENGTH: DEADLIFT REGRESSIONS / PROGRESSIONS
OVERVIEW

CPPS coach Mark Ehnis details his entire progression and regression system for transitioning his athletes from the fundamental movement patterns to performing the barbell deadlift. Simple and sure-fire techniques for mastering the hip hinge, kettlebell deadlifts, tension, position, torque, and technique will help you develop the critical foundation and movement patterns for all your lifters and athletes before they begin to incorporate loaded barbell lifts into their strength program.
RUN TIME : 21:40
MODULE 15: THE EVOLUTION OF PROWLER TRAINING
OVERVIEW

Get exclusive access to Joe D.’s ground-breaking presentation – ‘The Evolution of Prowler Training’ – and discover how to truly unlock your athlete’s speed potential. Gone are the days of the ‘prowler flu!’ See how Joe D. utilizes the prowler to slow down speed mechanics and optimize the proper joint angles, prevent over striding, and enhance ground force production. Time to ‘slow down’ to get fast!
RUN TIME : 1:35:59
MODULE 16: THE CPPS ATHLETIC ASSESSMENT
OVERVIEW

Any good coach knows the phrase, “Always Be Assessing!” This is true from the moment the athlete steps into the gym, until the time they leave. Learn the highly effective CPPS ‘Top-Down Assessment’ for any new client or athlete and how it must drive (and autoregulate) your programming for every single training session. The CPPS Athletic Assessment is critical to understand the current state of readiness of your athletes to ensure they can get into the right positions, perform the right techniques, and maintain control through the right ranges of motion – for the exercises you want them to perform in their workouts. This single module might be the most important in helping you develop your knowledge of the ‘art of coaching’ and if you want to help your athletes reach their goals faster.
RUN TIME : 24:22
MODULE 17: INTRODUCTION TO SPRINT MECHANICS
OVERVIEW

Cameron Josse, Director of Sports Performance at DeFranco’s Gym at the Onnit Academy, walks you through sprinting mechanics basics and introductory sprint drills – including skip variations, arm action, foot strike, shin angle, leg drive, and torso angle – and teaches you how to implement progressive transitional sprinting drills into your warm-ups and speed training sessions. This module is the perfect compliment to Modules 9 and 15! Speed training doesn’t have to be complicated and Cameron does an amazing job of showing how you can easily add speed training to your programs!
RUN TIME : 10:53
MODULE 18: THE 20 YARD SHUTTLE & 3 CONE DRILL
OVERVIEW

In the latest module in the Athletic Performance Series, Director of Sports Performance at DeFranco’s Gym at the Onnit Academy, Cameron Josse, takes you step-by-step through these critical performance tests for the NFL Combine and NFL Pro Day. You will learn the technique for each drill, how to increase your athlete’s movement, deceleration, and explosiveness through each drill, and how to quickly decrease their run times.
RUN TIME : 11:07
MODULE 19: THE CPPS WEIGHTLIFTING COACHING PROTOCOL
OVERVIEW

Owner and Director of Sports Performance at CTS Strength & Conditioning, John Cortese, developed this comprehensive instructional video library detailing everything you ever wanted to know about weightlifting. In this CPPS exclusive, you will gain access to 17 comprehensive weightlifting instructional modules that will help you to quickly and easily progress / regress and coach the clean & jerk and snatch. Using his proven top-down training approach, John coaches you through the classic lifts, the key positions, and the techniques for all of the developmental transitional exercises.
RUN TIME : 30:95
THERE’S A REASON WHY CPPS HAS BEEN FEATURED IN TOP PUBLICATIONS AND MEDIA AROUND THE WORLD… IT WORKS!

Check out this multi-page spread in Muscle Fitness Magazine:
It featured statements like:

“It’s a more comprehensive vetting process for trainers and strength coaches than anything I’ve seen in the industry to date.”

“Smitty” and Joe D. have a combined 40 years of training experience and have worked with countless professional athletes. Their YouTube channels and DVDs are go-to resources for personal trainers everywhere.

“They’re both highly successful businessmen and gym owners… and building a curriculum from scratch was a Herculean, time-consuming effort.”
NO NEED TO LEAVE HOME OR SPEND $1,000+

ON TRAVEL AND HOTEL — GET INSTANT ACCESS TO OUR COMPLETE TRAINING SYSTEM, STARTING TODAY!

In the early days, when coaches, lifters, and trainers wanted to come to the certification—they had to travel to Texas, Florida, California, Michigan or NJ. But thankfully, those days are over…
We’ve taken the very best instruction from our live events, and hired a professional camera and production team to recreate the experience online. This allows anyone to easily access the program and not have to wait weeks or months for the next event.
To date, over 1000 coaches worldwide who have already taken the CPPS certification online and been blown away by the quality of training and results.
Just like them… there is no need for travel, no hotel cost, and more importantly, no time away from your family or your business. You can attend the CPPS certification from the comfort of your own home and learn the material at your own pace.
Best of all, anytime you have a question or need a refresher—just pull it up on your computer, phone or tablet and you’ll be able to access it immediately.
And, here is the best part, as we update the certification and make it better, we will add more modules to the CPPS online certification – and you will always have access to the information!
The comprehensive CPPS online video curriculum contains 19 unique modules covering each main component of our complete Athletic Strength Development System – it is the full curriculum we cover in the two-day CPPS certification.
Everything you need to become a better coach, lifter, or trainer is right here. You’ll get immediate access to the entire step-by-step CPPS training system that guides you to coaching and training master
REGISTER TODAY AND BECOME THE COACH YOU’VE ALWAYS WANTED TO BE!

The comprehensive CPPS online video curriculum contains 59 comprehensive modules covering all aspects of the complete CPPS system of training. The extensive CPPS curriculum details each of the main pillars of training, including breathing fundamentals, client assessment, warm-up and pre-training preparation, strength training, power and speed development, and program design. Everything you need to become a better coach, lifter, or trainer AND learn how to actually APPLY the knowledge in a real world – this is the critical missing piece of most certifications in the industry today!
REGISTER FOR THE FULL CPPS PREMIUM PACKAGE TODAY AND YOU’LL RECEIVE:

The Exclusive Complete CPPS Certification Course (Study at your own pace with NO Deadlines!)
The Full Digital CPPS Certification (28 digital videos in the full course!)
The Full Digital CPPS Curriculum (Over 55+ digital videos in the renowned CPPS curriculum!)
The CPPS Student Digital Manual (Over 160+ pages, it is your CPPS study guide!)
The Exclusive DeFranco ‘Prowler Solutions’ Presentation
FAST ACTION BONUS #1: How to Develop Strength Webinar (with transcripts)
FAST ACTION BONUS #2: How to Develop Speed Webinar (with transcripts)
FAST ACTION BONUS #3: How to Create Effective Training Programs Webinar (with transcripts)

YOUR COMPETITION ISN’T STANDING STILL AND NEITHER SHOULD YOU!
There’s a famous quote that says, “If you’re not getting better, you’re getting worse.” And nothing could be more true when it comes to your training skills…
If you’ve made it this far, you know full well that standards for trainers are lacking—and finding an all-in-one resource and program has been nearly impossible… until now.
With CPPS, you’ll get the elite training that has helped over 1,000 professionals thrive—earning it rave reviews from industry leaders and features in top publications and media outlets around the world.
With just ONE PROGRAM—just pennies per day over the course of your career… you’ll never be in the dark again.
You’ll have everything at your disposal for becoming more skilled, producing results for the people counting on you, and becoming a leader in your gym, city or region.
So go ahead—join us and get certified as a CPPS trainer, starting by registering below or above.
Overnight, you’ll notice a difference in the way to coach or train… and once you complete the entire program, you’ll never be the same. You’ll finally have the confidence in the gym you’ve always wanted!
I look forward to welcoming you into the CPPS family.
Sincerely,
Jim “Smitty” Smith
P.S. – I almost forgot about your ‘Fast Action Bonus’ – it’s called “Double Your Clients, Double Your Income” … and it will revolutionize your ‘client getting process’ and the growth of your business.

Let me explain. Throughout this page, I’ve reminded you how important your training and coaching skills are for producing measurable results and performance that keeps clients with you long-term. Given how many gyms and trainers struggle with retention, that’s a BIG deal.
Plus, when you’re the best trainer in your area, people talk. You’ll find yourself flooded with referrals from others you’ve worked with who sing your praises…
But I want to help you take things one step further, and become a ninja at GETTING new clients into your gym and GETTING them real results. That’s why I’ve enlisted the help of a guy who has mastered the process of helping gym owners, coaches and trainers ramp up their sales, acquire high-quality clients and grow their revenue.
He shares secrets he often reserves for his high-end coaching programs that cost thousands of dollars, including advertising, web marketing, referral systems, email, and more strategies you’re not using now. This is easily worth $1000 on its own (try booking a coaching call with this guy and you’ll see what I mean!), but you get it FREE when you register for the CPPS Certification Program TODAY.