Copyhackers – Copy School Extras
Course curriculum
Start Here…
Copy School’s Where-To-Start Decision Pathway
The Conversion Copywriting Workshops (2017)
Workshop 1: What should you say?
Workshop 2: How should you say it?
How to be the most profitable person in the room (2018)
Workshop 1: The 3-step path
Workshop 2: The 3 myths
Workshop 3: Live-writing, or the most profitable way to spend your Thursday
Bonus Email Themeplate: The Humble Hero (download)
Amped UpOffice Hours (2018)
Session #1: Kickoff call and surveying customers (Mar 14, 2018)
Session #2: Landing pages and how to optimize a free offer (Mar 21, 2018)
Session #3: Sales emails and how to use hyper-vivid language (Mar 28, 2018)
Session #4: Engaging SaaS users with voice and tone in your onboarding emails (April 4, 2018)
Session #5: Writing long-form sales pages with the “sacred cow” (April 11, 2018)
Session #6: How to creative-direct the design of your long-form sales page (April 25, 2018)
Session #7: The 3-stage email sequence to re-engage (May 2, 2018)
Session #8: The wrap-up session, complete with training on optimizing your guarantee (May 9, 2018)
Special Launch Materials (2019)
Money Words
Live Writing: Sales Pages
Live Writing: Emails
ROI Room
ROI Room 1- Landing Pages: Research
ROI Room 2: Launches
ROI Room 3- Landing Pages: Pulling VOC into web copy
ROI Room 4- Launches: Webinars
ROI Room 5- Facebook Ads
ROI Room 6- Emails
ROI Room 7- Social Ads (for Launches)
ROI Room 8- Sales Pages: When a sales page should be on a website and when it shouldn’t
ROI Room 9- Emails
ROI Room 10- Sales Pages
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