Copyhackers – Analytics for Copywriters
Course curriculum
Welcome to Analytics for Copywriters!
Introduction and Course Goals
Before you begin…
Course Resources
Module 1: Setting the Stage
Goals
KPIs
Setting The Stage: Website Analytics Tools
Module-Specific Resources
Test your learning
Module 2: Funnel Data
Introduction
2.1: Lead Generation, Overview
2.1.1: Before They Come to Your Site: Measuring Lead Generation
2.1.2: After They Come to Your Site: 3 Reports to Better Understand How & Where You’re Generating Leads
2.2: Lead Nurturing: Measuring Effectiveness
2.2.1: General Site Engagement Metrics
2.2.2: Specific Site Engagement Metrics
2.3: Conversion, Overview
2.3.1: Conversion Using Page or Flow Metrics
2.3.2: ADVANCED: Conversion Using Channel Metrics
2.4: Repurchase or Referral
Putting It All Together
Module-Specific Resources
Test Your Learning
Module 3: How to Present and Communicate Data Findings
Introduction
3.1: Data Storytelling
3.2 Data Visualization
Module-Specific Resources
Test Your Learning
Final Thoughts and Conclusion
Avoiding Data Pitfalls
Before you go…
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