Copyhackers – Master of Seasonal Sales

Copyhackers – Master of Seasonal SalesCourse curriculumBefore You Begin: Ultimate Message Map & Solution DesignMake researching and planning easier with the UMM and Solution DesignHow to know what research to doHow to document what you’re sellingHow to document a new Product in your Ultimate message mapStart Filling In Your Solution Design SectionHow to Complete the PCPO Section in Your Solution DesignHow To Determine Who You’re Writing ForHow to Complete the Rule of One Section in Your Solution DesignResearching Seasonal EmailsWhat you’ll need to research your seasonal emailsAs part of research, let’s analyze BFCM emailsAs part of research, let’s analyze BFCM offersWhat offers has your audience responded best to?Essential VOC researchHow to Document your productThank you page surveysHow to organize your new thank-you page survey responses in your UMMMoving on to PlanningPlanning Seasonal EmailsWhat you’ll need to plan your seasonal emailsStyles of emailsThe best possible offerOffer logisticsYour Rule of OnePCPO, or How You’ll Sell ItA note on “Product Aware,” when it comes to offer-heavy emailsThe seasonal email planThe pre-campaign emailsThe campaign emailsThe post-campaign emailsYou’re ready to write!Writing Seasonal EmailsWhat you’ll need to write these emailsA quick refresher on From namesWrite your pre-campaign emails: The VoteWrite your pre-campaign emails: Presell the ProductWrite your campaign emails: The Subject Line SellWrite your campaign emails: The Olive Oyl EmailWrite your campaign emails: The ChangeWrite your campaign emails: Why They BuyWrite your campaign emails: Legit This Is It!Write your campaign emails: The Counter DownerWrite your post-campaign emailsFinish with a quick comparison to your Solution DesignEditing Seasonal EmailsHow to edit copyTry it two waysThe Battlefield Principle Theory & In Media Res OTSTColor, Pattern, Texture, Shine and OTSLaying it on thickThe Modified FoxtrotMake it one sentenceThe Seasonal SweepYour emails are ready to goResearching Seasonal AdsHow To Start Researching Seasonal Facebook AdsHow To Use Past-Campaign Data To Guide Your StrategyHow to Find and Use Sticky Messages for AdsHere’s What We Mean by “Sticky” VOCAssessing Your Funnel “Ecosystem”What You Need before Moving into Planning Your Seasonal Facebook Ads