Copyhackers – A/B Testing for Copywriters
Course curriculum
A/B TESTING FOR FREELANCE COPYWRITERS
Course intro (2:48)
Why do companies test in the first place? (11:27)
Anatomy of an A/B test (11:17)
Common types of tests you’ll encounter (10:30)
Choosing what to test (fun!) (13:53)
Ask a question to create a hypothesis (8:41)
Knowing when to stop a test ( (14:41)
A/B testing FAQ (17:36)
Resources
Complete slide deck
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