Copy School Bundle 2019 (includes all 7 courses)

10x Emails 2.0Get the strategies, techniques and templates to write emails that engage and sellView course $99710x Landing Pages 2.0Learn to write high-converting landing pages. And turn more visitors into subscribers – and subscribers into customers.View course $99710x Facebook AdsStruggled to figure out how to make Facebook and Instagram ad copy actually WORK? Get a clear breakdown of how to write social ads that…View course $99710x Sales PagesThe ultimate training program to take your long-form sales page from idea to completionView course $1,99710x LaunchesThis training is focused exclusively on launch copy. Based on insights and “themeplates” from dozens of launches in the six- and seven-figure range.View course $997Six Figure EmailsGet the six (6) templates used in six-figure email campaigns. Includes training on how to use each one and why they work.View course $397Seven Figure EmailsGet training on seven (7) templates used across seven-figure funnels we’ve written for.View course $49710x Emails 2.0Get the strategies, techniques and templates to write emails that engage and sellView course $99710x Landing Pages 2.0Learn to write high-converting landing pages. And turn more visitors into subscribers – and subscribers into customers.View course $99710x Facebook AdsStruggled to figure out how to make Facebook and Instagram ad copy actually WORK? Get a clear breakdown of how to write social ads that…View course $99710x Sales PagesThe ultimate training program to take your long-form sales page from idea to completionView course $1,99710x LaunchesThis training is focused exclusively on launch copy. Based on insights and “themeplates” from dozens of launches in the six- and seven-figure range.View course $997Six Figure EmailsGet the six (6) templates used in six-figure email campaigns. Includes training on how to use each one and why they work.View course $397Seven Figure EmailsGet training on seven (7) templates used across seven-figure funnels we’ve written for.View course $497Copyhackers10x Facebook Ads by Joanna Wiebe10x Facebook AdsWhat’s included?33 videos26 filesContentsWelcome and Start Here!Welcome and Start Here!5 minsYour Workbook <— Download Me!1.35 MBModule One: Facebook and Instagram Ads 101Facebook and Instagram Ads 10116 minsCheat Sheet: Stages of Awareness259 KBHow to Map a Lead Generation Funnel10 minsHow to Map a Webinar Funnel6 minsHow to Map a Challenge or Video Series Funnel5 minsHow to Map an Ecommerce Funnel6 minsHow to Map a Funnel from Scratch5 minsEnd of Module QuizModule Two: Anatomy of Facebook and Instagram AdsAnatomy of Facebook and Instagram ads10 minsAn Over the Shoulder Walk-Through of Ad Types11 minsResource: Facebook Ad Unit GuideEnd of Module QuizModule Three: Gathering your MessagesGathering your Messages8 minsNinja Technique: Facebook Group Message Mining14 minsNinja Technique: How to Mine Amazon Reviews8 minsNinja Technique: How to Mine Twitter for Messages5 minsNinja Technique: Facebook Ad Competitor Research7 minsCheat Sheet: Voice of Customer Research Questions721 KBEnd of Module QuizModule Four: Mapping your MessagesMapping your Messages8 minsEnd of Module QuizModule Five: Writing High-Converting MessagesWriting High-Converting Ad Copy9 minsValue Proposition Rehab10 minsLong Copy vs Short Copy3 minsWhen You’re Ready to Write – Do This First2 minsStep One- Reference your Funnel Map and Pick a Place to Start4 minsStep Two- Write Down your Value Prop Variations3 minsStep Three – Write your Headline Variations15 minsStep Four – Write your Body Copy37 minsResource: Facebook Ad Copy ExampleAd Copy Worksheet58 KBCheat Sheet: Value Proposition Checklist197 KBResource: Emojipedia for Facebook Friendly Emoji’sResource: Facebook Bullet Point EmojisEnd of Module QuizModule Six: Images and VideosImages and Videos25 minsResource: Creative Hub GalleryResource: Creative Hub Ad FormatsResource: Facebook Text CheckerCheat Sheet: Do’s and Dont’s121 KBAnatomy of a One-Minute Video211 KBLivestream Script: Educational/ Value-Add Content151 KBLivestream Script: Relationship-Building121 KBLivestream Script: Case Study136 KBLivestream Script: Sales93.7 KBResource: Copyright Free Images from Pexels.comResource: Copyright Free Images from Unsplash.comEnd of Module QuizModule Seven: Landing Pages that ConvertLanding Pages that Convert9 minsCheat Sheet: Anatomy of a High-Converting Landing Page279 KBEnd of Module QuizModule Eight: Testing and How to Know if your Ads are “Working”Testing and How to Know if your Ads are “Working”16 minsHow to Troubleshoot a Campaign13 minsCheat Sheet: Rules of Thumb for Effective Testing148 KBCheat Sheet: Key Metrics and what they Mean170 KBCheat Sheet: Key Metrics and what they Mean Continued…96.8 KBEnd of Module QuizModule Nine: Red FlagsHow to Spot and Avoid Red Flag Situations3 minsCheat Sheet: Red Flags to Avoid198 KBEnd of Module QuizBonus: Facebook Ad ComplianceHow to Write Facebook Ad Compliant Copy in Difficult Verticals17 minsResource: Facebook Ad PoliciesQuick-Start VideosStep One- Reference your Funnel Map and Pick a Place to Start4 minsStep Two- Write Down your Value Prop Variations3 minsStep Three- Write your Headline Variations15 minsStep Four – Write your Body Copy37 minsPowered byTerms PrivacyCopyhackers10x Landing Pages 2.0 by Joanna Wiebe10x Landing Pages 2.0Learn to write high-converting landing pages. And turn more visitors into subscribers – and subscribers into customers.What’s included?78 videos 32 files2 text filesContentsMODULE 1: Starting Your ProcessHow to use Module 13 minsThe conversion copywriting approach and process27 minsThe conversion copywriting approach and process242 KBBefore You Write – Think like a successful copywriter2 mins7 Maxims for Successful Converting Copy123 KBConversion Copy – Move the prospect to act6 minsElements of Conversion Copywriting95.5 KBBarriers to Conversion – Fight back with copy11 minsStages of Awareness – Understand prospect mindsets3 mins5 Stages of Awareness128 KBRule of One – Engineer consistently great copy3 minsRule of One126 KBOne Reader – Write for your ideal prospect5 minsOne Big Idea – Find your most powerful benefit2 minsOne Promise – Amplify your guarantee5 minsOne Promise: Over-the-Shoulder Tutorial6 minsOne Offer – Match your offer to your reader3 minsThe AI Spectrum – Identify awareness and influence intent4 mins8 Factors that Influence Intent217 KBWhere Does It Hurt? – Identify and kill prospect pain6 minsEnd-of-module examMODULE 2: Finding Your MessageHow to use Module 25 minsWhere Do I Start? – Ask the right questions8 minsSurvey Questions Worksheet31.8 KBSurveys – What to say (and how to say it) to find deeper reasons10 minsSurvey Goals Cheatsheet224 KBOn-site Polls – Learn what works and what doesn’t on your page5 minsReview Mining – Listen to what your prospects are saying4 minsCompetitor Review Mining Worksheet30.6 KBUsertesting.com – Optimize pages by watching people use them3 minsInterviews – Explore deep motivators with first hand emotion5 minsPre-interview Checklist – 10XLP.pdf236 KBInterview Talking Points – 10XLP.pdf49.4 KBEnd-of-module examBonus: Letter-writing exercise, part 17 minsBonus: Letter-writing exercise, part 25 minsMODULE 3: Laying Out Your PageHow to use Module 35 minsSpit Drafts – Start with your ‘what’ messages3 minsWhat vs How – Separate strategy from execution2 minsAIDA Framework – Attention, Interest, Desire, Action2 minsAIDA Worksheet28.3 KBAIDA: Over-the-Shoulder Tutorial11 minsPAS Framework – Problem, Agitation, Solution7 minsPAS Framework Worksheet28.2 KBPAS: Over-the-Shoulder Tutorial3 mins10/90 – Divide your page to connect and convince2 minsTop 10% – Match your prospects expectations2 minsMessage Matching: Over-the-Shoulder Tutorial9 minsThe Low-Hanging Hook – Awareness and the top of your page18 minsStages of awareness – Hooks127 KBBeliefs-focused hook worksheet29.2 KBBottom 90% – Exceed your prospects expectations4 minsHero Section – Lead with what’s right, not what’s fashionable6 minsHeroes: Over-the-Shoulder Tutorial7 minsDecision Management – Limit options to boost confidence5 minsAttention Management – Get visitors to focus on your goal5 minsEnd-of-module examMODULE 4: Writing and Editing In the AwesomeHow to use Module 45 minsTwo Simple Steps – Brief yourself, and do quick tests17 mins10x Landing Pages Brief77.8 KBTwo simple steps240 KBWhat’s In It for Me? – Turn features into tangible benefits5 minsWhat’s in it for me? Worksheet30.9 KBWhat’s In It For Me? Over-the-Shoulder Tutorial10 minsMind-Reader Shortcuts – A grab-bag of ways to join the convo and keep it alive29 minsMind-reader shortcuts378 KB10x Landing Pages – Mind Reader Shortcuts25.2 KB“So What?” and “Prove It” – Because people don’t believe you2 minsPersonality, Voice and Tone – Connect with your targets8 minsWriting with Personality Exercise28.1 KBHeadlines and Buttons – Make them work together4 mins9 Points About Headlines & Buttons236 KBHeadlines and Buttons: Over-the-Shoulder Tutorial 117 minsHeadlines and Buttons: Over-the-Shoulder Tutorial 211 minsHeadlines and Buttons: Over-the-Shoulder Tutorial 314 minsCrossheads – Introduce the why of a section, not the what2 minsCrossheads: Over-the-Shoulder Tutorial19 minsBullet Lists and Mega Lists – Use lists to inspire visitors4 minsBeyond Bullets – How to create fascinations that keep your One Reader reading34 minsBeyond Bullets – How to use fascinations122 KBPricing Tables – Increase conversions with comparison4 minsThe Close – Lower the risk of taking your One Offer3 mins8 Ways to Get Customers To Say “Yes”229 KBVideos – Use the right thumbnails to boost plays2 minsIntros & Conclusions – Cut out the fluff and get to the point2 minsIntros & Conclusions: Over-the-Shoulder Tutorial12 minsClarity – Edit to make targets pay attention, not think harder4 minsClarity: Over-the-Shoulder Tutorial6 minsSpecificity – Use real numbers to persuade targets3 minsSpecificity: Over-the-Shoulder Tutorial 13 minsSpecificity: Over-the-Shoulder Tutorial 23 minsStickiness – Play with language intentionally5 minsStickiness: Over-the-Shoulder Tutorial 15 minsStickiness: Over-the-Shoulder Tutorial 23 minsSocial Proof – Who’s the right person to deliver the message?2 minsCopywriting Trick – The 7 Deadly Sins3 mins7 Deadly Sins Exercise28 KB7 deadly sins: Over-the-Shoulder Tutorial 16 mins7 deadly sins: Over-the-Shoulder Tutorial 25 minsCopywriting Trick – “Blank for your blank”3 minsBlank for your blank: Over-the-Shoulder Tutorial3 minsQuick Consumption – Really simple, really effective ways to make your copy read better9 minsHow to make your copy more readable67.9 KBEnd-of-module examResourcesAll the worksheets, cheatsheets and templates3.62 MBHow to join our private Facebook groupTools and tech to write 10x landing pagesBONUS: All 7 ebooks in the Copy Hackers library88.5 MBBonus: Conversion copywriting clinic recordingsClinic 1: Tuesday, Oct 11 at 9am Pacific(1h 35m 30s)Copywriting Clinic #1 – One Reader and One Offer1.85 MBClinic 2: Tuesday, Oct 25 at 9am Pacific(1h 31m 45s)Copywriting Clinic #2 – One Big Idea and One Promise.pdf3.2 MBOffice Hours RecordingsSession 1: Lead magnets(1h 07m 46s)Lead Magnets126 KBSession 2: Long-form sales pages(1h 01m 46s)Long-form sales pages89.3 KBPowered by Terms PrivacyTag: Copy School Bundle 2019 (includes all 7 courses) Review. Copy School Bundle 2019 (includes all 7 courses) download. Copy School Bundle 2019 (includes all 7 courses) discount.