ConversionXL (Wesley Bush) – Product-led SaaS Growth

In this final class, we’ll cover a battle-tested checklist that you can use to constantly fine-tune your onboarding experience. This is a timeless process you can use to find bottlenecks in your onboarding experience.Purchase ConversionXL (Wesley Bush) – Product-led SaaS Growth courses at here with PRICE $499 $71ConversionXL (Wesley Bush) – Product-led SaaS GrowthGrow your SaaS company faster through product-led growth strategyFastest growing SaaS businesses are using the PLG strategy, making their product the main source of demand generation while saving a ton of cash. Learn how you can, too.Ever wondered how Slack, Dropbox, or Trello grew to be such unbeatable juggernauts in their industry?It’s because they executed on a product-led growth strategy.When it comes to growing SaaS companies, most people are following a traditional, top-down approach and using demo requests as the main way of qualifying new business.This course will show you how you can adopt a bottom-up marketing approach and build a sustainable, product-led growth engine.In 8 sessions you’ll learn how to…Put together a successful product-led growth strategy that will help you get some quick wins under your belt before the course is even finishedAvoid some of the most painful bottlenecks when it comes to acquiring and activating free trial and freemium usersHelp more people experience the core value of your product and (actually) want to upgradeThis course will show you how you can adopt a bottom-up marketing approach and build a sustainable, product-led growth engine.This course is right for you if…You have a free trial or freemium offer and want more users to convert to paid customersYou are interested in implementing a free trial or freemium offer in your business and want to fast-track the time it takes to put together a successful strategyYou have tried to implement a free trial or freemium offer, but maybe it didn’t work out for you.This course is probably not for you if…You believe a free trial user should be treated the same way as a demo requestYou think you can get free trial users to upgrade simply by bombarding them with hundreds of automated messagesYou aren’t curious about how to make a new user of your product successful.Skills you should have before taking this course…The course is suitable for everyone, but it helps if you have:Worked in a software-as-a-service (SaaS) business in the pastExperience in optimizationA base-level understanding of digital marketingAbout your instructor, Wes BushWes would rather jump out of a plane than read about what skydiving feels like. Similarly, he rather test out a promising software product than read a whitepaper about how “life-changing” the product is going to be.Last time Wes checked, he has generated well over 130,000 free trial users since founding Traffic Is Currency, an agency that specializes in this kind of thing.Your full course curriculumPRODUCT-LED SAAS GROWTHLesson 1Show, don’t tellLearn the key elements that go into creating a product-led growth engine.Topics covered:Considerations when deciding between a free trial or freemium offerCore differences  between a traditional and product-led growth modelMaster three core fundamentals to see new users convert to paidLesson 2Say goodbye to MQLsIf you’ve used Marketing Qualified Leads (MQLs) in the past, you need to dramatically change the way you approach lead qualification when building a product-led growth strategy. For this to work, you need to use Product Qualified Leads (aka PQLs) as your lead scoring needs to be based on user behavior that is tied to value.Topics CoveredWhy MQLs are worthless for a product-led growth strategyWhy you shouldn’t track everything in your productWhat metrics you need to watch and how to create a proactive metrics dashboardLesson 3Segment & conquerDive into two frameworks that you can use to find your best customers and multiply them.Topics CoveredHow to find your best customers in a sea of dataWhat you need to ask your favorite customers. Yes, this means actually talking to them (spoiler alert)A different way to create personas for your productLesson 4Identify your product’s aha momentLearn what to look for when going through the user journeys of your favorite customers.Topics CoveredIdentify your product’s aha moment without pulling your hair outWhy you need to know your product’s “job-to-be-done” and how to define it for your businessUnderstand the fundamental elements that go into your customer’s upgradingLesson 5Optimize for valueSee how you can eliminate “busy work” in your current onboarding process (if you have one) and help more people experience the value of your product.Topics CoveredWhat to look for when trying to find your product’s aha momentHow you can create an onboarding sequence that will help more users experience an aha moment in your productWhen you should & shouldn’t add friction in your onboardingLesson 6Create an onboarding trackLearn how to build several onboarding tracks that will help you get new users experiencing your product’s core value.Get ConversionXL (Wesley Bush) – Product-led SaaS Growth downloadTopics CoveredWhat the top 1% of SaaS companies do differently when onboardingThe most painful mistakes to avoid when building an onboarding trackHow you can create an onboarding sequence that will help more users experience your product’s core valueLesson 7Customer successSoftware is quickly becoming a commodity and as a result, it’s more important than ever before to help your users become successful or you risk a competitor stealing your hard-won customers.Topics CoveredWhy your free trial & freemium content engagement strategy shouldn’t be too different than inviting people to dinnerWhy you need a behaviour based content engagement campaignWhy everything you send your users should be benefit-drivenLesson 8Converting more free trial users to paid customersIn this final class, we’ll cover a battle-tested checklist that you can use to constantly fine-tune your onboarding experience. This is a timeless process you can use to find bottlenecks in your onboarding experience.Topics CoveredHow to dissect onboarding experiences to look for conversion opportunitiesWhy you need to convince your team to onboard with product-led growthImplementing core principles to accelerate your growthRead more: http://archive.is/Gp2MxPurchase ConversionXL (Wesley Bush) – Product-led SaaS Growth courses at here with PRICE $499 $71