ConversionXL (Michael Aagaard) – Landing Page Optimization

Where quantitative research helps you answer “where”, “what” and “who”, qualitative research helps you answer “why” questions. This is the insight that you simply cannot get from analytics – and therefore absolutely critical to the entire optimization process.Purchase ConversionXL (Michael Aagaard) – Landing Page Optimization courses at here with PRICE $499 $66ConversionXL (Michael Aagaard) – Landing Page OptimizationIncrease conversion rates on any landing page you work onMaster a processes for analyzing your landing pages, conducting appropriate research and applying the right optimization tactics. Dramatically lower your acquisition costs and increase leads.What do you do when the landing page simply doesn’t perform?The easy answer is “Start optimizing!” But that introduces a whole series of difficult questions: Where do I start? How do I figure out what the problem is? Should I start testing right away? Do research first? If so, what kind?In this course, you’ll learn solid processes for analyzing your landing pages, conducting appropriate research and applying the right optimization tactics. We’ll get into user psychology, some neuroscience, copy, design, information hierarchy and not least, qualitative and qualitative conversion research.In just 8 sessions you willLearn how to analyze landing pages and build an effective optimization strategyGet a toolbox of practical research methods and optimization tactics including GA reports and auditing processesEstablish a deeper understanding of core principles of psychology and neuroscienceLearn how to conduct crucial conversion research (both qualitative and quantitative)Improve your design and copywriting skillsWhat do you do when the landing page simply doesn’t perform?The easy answer is “Start optimizing!” But that introduces a whole series of difficult questions: Where do I start? How do I figure out what the problem is? Should I start testing right away? Do research first? If so, what kind?In this course, you’ll learn solid processes for analyzing your landing pages, conducting appropriate research and applying the right optimization tactics. We’ll get into user psychology, some neuroscience, copy, design, information hierarchy and not least, qualitative and qualitative conversion research.Get ConversionXL (Michael Aagaard) – Landing Page Optimization downloadIn just 8 sessions you willLearn how to analyze landing pages and build an effective optimization strategyGet a toolbox of practical research methods and optimization tactics including GA reports and auditing processesEstablish a deeper understanding of core principles of psychology and neuroscienceLearn how to conduct crucial conversion research (both qualitative and quantitative)Improve your design and copywriting skillsYour full course curriculumLanding page optimizationLesson 1Understanding the landing page experienceYour landing page is just one piece in a much bigger puzzle. Creating an awesome and effective landing page experience is about much more than just what goes on on the page itself. In this kickoff session, we’ll dive into the complexities and multiple aspects that influence the final user experience.Lesson 2Psychology and neuroscience fundamentalsUnderstanding how the brain works and how humans make decisions are two very important aspects of creating a good landing page experience. In this lesson, we’ll look at fundamentals principles and how you can leverage these in your optimization efforts.Lesson 3Information hierarchy and wireframingA logical and well-structured information hierarchy is the backbone of any high-converting landing page. Building wireframes early on help you visualize, structure and critique the ideas you have in your head and facilitate collaboration.Lesson 4Quantitative researchGathering quantitative data is a very important step in LPO. This insight gives you an overview of what users are doing where things are going wrong. Moreover, it provides you with important insight on who your target audience is and how they interact with your landing page.Lesson 5Qualitative researchWhere quantitative research helps you answer “where”, “what” and “who”, qualitative research helps you answer “why” questions. This is the insight that you simply cannot get from analytics – and therefore absolutely critical to the entire optimization process.Lesson 6Landing Page Copywriting and DesignA crash-course in copywriting and design. We’ll cover the most important aspects of copy and design and look at how the two support each other in the conversion experience.Lesson 7Putting it all together: How to audit landing pages and build an optimization strategyThis session is all about putting everything you’ve learned in the course together into a solid practical process: from audit to optimization strategy.Lesson 8Interactive Q&A sessionBy the end of the course, we will have covered a lot of ground and done a lot of exercises. The last session gives you the opportunity to ask clarifying questions, show some of our work and fill in potential gaps. Purchase ConversionXL (Michael Aagaard) – Landing Page Optimization courses at here with PRICE $499 $66