ConversionXL – Live Class: Customer Acquisition Master Course

9,794.00

Stop Letting Amateur Copy & Lifeless Value Propositions Wipe Out Your ConversionsGet the recordings of this intensive training camp on Product Messaging & Sales Page CopywritingEnroll in this 8-class Product Messaging course learn how to …Choose messages that trigger your customers’ real-life motivationsCraft value propositions that capture visitors’ attention & pull them inPurchase ConversionXL – Live Class: Customer Acquisition Master Course courses at here with PRICE $499 $59  ConversionXL – Live Class: Customer Acquisition Master CourseStop Letting Amateur Copy & Lifeless Value Propositions Wipe Out Your ConversionsGet the recordings of this intensive training camp on Product Messaging & Sales Page CopywritingEnroll in this 8-class Product Messaging course learn how to …Choose messages that trigger your customers’ real-life motivationsCraft value propositions that capture visitors’ attention & pull them inStrengthen your page copy with persuasive narrative & flowTransform raw data & research into powerfully convincing copyAre You Frustrated (or Even Embarrassed) By Your Website’s Clunky, Confusing Sales Copy? You’re Not AloneAs a marketer, you know that having a strong value proposition & relevant messaging is critical for maximizing conversions. But knowing this doesn’t make writing them any easier.Pinpointing what’s uniquely valuable about your product? That’s hard enough.Figuring out how to convey this value in words that convert … That can seem damn-near impossible.But crafting high-converting value propositions and perfecting your sales page copy doesn’t have to be a painful, frustrating ordeal.You don’t need to start writing by staring haplessly at a blank page.What you do need is a step-by-step framework for turning those dry product specs into stellar, sticky sales copy. You need a repeatable, research-driven framework you & your team can come back to again and again.… Which is precisely why we created this course.Learn How to Fix Your Value Propositions, Product Messaging & Sales Page Copy … in Just 4 WeeksGot a sales page or website that needs a serious messaging makeover?Bring it to class and apply what you learn immediately as conversion copywriting maven Momoko Price reveals the exact process she uses to optimize messaging & page copy for enterprises, agencies & startups like Intuit, MetaLab, and Respondly (recently acquired by Buffer).Over the course of 8 deep-dive, video sessions, you’ll discover how toSystematically “tear down” & rebuild the copy of virtually any sales pageHome in on your product’s most compelling value propositionNail your messaging through rigorous voice-of-customer researchDitch the clichés and infuse your copy with authenticity & passionWeave your messages together into a story that sellsFollow along as Momoko works over the copy & messaging of a real sales page, in class. Witness the research, analysis & behind-the-curtain problem-solving.See how elite copywriters go from asking questions … to analyzing research … to creating messaging flows … to crafting the final copy.PLUS: Get a complete kit of conversion-copywriting worksheets, templates & checklists along with the course, so you can immediately transfer & apply everything you’ve learned into your own business.“… But is this course right for me?”That depends. This course is perfect for you if …You’re in charge of marketing, drive traffic to key landing pages (including your homepage), and feel like you just can’t get the needle movingYou’re tired of taking an ineffective “spaghetti” approach to your messaging (a.k.a. throwing random ideas around & seeing what sticks)You suspect (or know) that your sales page copy … well, sucks (hallmarks of sucky sales page copy: persistently low conversion rate, +60% bounce rate, visitors fail to scroll, few CTA clicks)Your team desperately needs a clear, structured, documented process for sales-page copywriting it can go back to again & againWhat This Course Will CoverWeeks 1 and 2: Finding Your Key MessagesClass 1Class 1: How to “Tear Down” Your Own Page CopyWatch & learn as Momoko reveals the exact system she uses to evaluate her clients’ messaging & copy, pinpoint problem areas, and home in on tactics to fix them.Class 2Class 2: How to Hunt and Gather Messages OnlineFind out how to gather & recognize powerful messages about your product — even when you don’t have a single customer yet.Class 3Class 3: How to Pull Powerful Messages out of Your CustomersNo one talks about your product more persuasively than your happiest customer. Learn how to coax compelling messages out of them with carefully structured surveys & one-on-one interviews.Class 4Class 4: How to Home in on Your Best Value PropositionBy now you should be sitting on a mountain of rich, raw messaging data. In this class, you’ll learn how distill this data into clear value propositions that will set your product apart and boost your conversion rates.Weeks 3 and 4: Writing, Editing, & LayoutClass 5Class 5: How to Add Structure & Flow to Your MessagesGetting the order, timing and flow of your messages right is crucial for maximizing conversions. Learn how to create tailored Messaging Hierarchies that seamlessly bridge the gap between your offer and your customer’s mindset.Class 6Class 6: Writing the First DraftYou’ve done the research — now it’s time roll up our sleeves and write. Learn how to tackle tricky elements like headlines, subheads, hooks, forms, and CTAs (and avoid conversion-killing mistakes along the way).Class 7Class 7: How to “Punch Up” Your CopyGot everything down on the page (including the kitchen sink)? Great. In this class, you’ll learn how to cut fluff and filler with surgical precision and replace it with attention-grabbing statements that will keep your visitors reading.Class 8Class 8: Formatting Your Copy & Laying Out Your PageLearn how to leverage whitespace, contrast, typography, image choice, and directional cues to add powerful emphasis and flow to your page copy. Get your copy laid out in a clearly annotated professional wireframe, ready to move into high-fidelity design.BonusClass 9BONUS CLASS: How to Shift Your Team to a Copy-First Design WorkflowDoes your team have a bad habit of diving into color schemes and glossy mockups, and leaving the actual copy behind? This bonus course is designed to help you get teammates and stakeholders to ditch chronic content chaos and embrace a copy-first (and more importantly, customer-first) approach to web design.But wait, there’s more:In addition to live class recordings, you’ll get immediate access to snack-size video lessons on the fundamentals of conversion copywriting as soon as you enroll. Topics covered include:Pre-recorded video lessons are as follows:1. 1- Dispelling Toxic Copywriting Myths2. 2- How Many Conversion Goals Should Your Page Have?3. 3- Applying the Conversion Formula to Copy4. 4- What is Customer “Motivation,” Really?5. 5- What Makes for a Great Value Proposition?6. 6- The Customer Awareness Spectrum7. 7- Embracing a Copy-First Approach8. 8- The Importance of a Persuasive/Narrative Flow9. 9- “Punch-Up” Tricks to Improve Your Copy10. 10- Anatomy of an Irresistible Call-to-ActionAll of these vides will be available instantly after you enroll to the course.Purchase ConversionXL – Live Class: Customer Acquisition Master Course courses at here with PRICE $499 $59