ConversionXL, Flavilla Fongang – Branding

You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.How to find CXL Institute on LinkedInPurchase ConversionXL, Flavilla Fongang – Branding courses at here with PRICE $599 $66ConversionXL, Flavilla Fongang – BrandingWhy your brand is your most valuable long-term assetHaving the best product isn’t the key to dominating your market.Having the strongest brand is.In a crowded market, prospects have plenty of options that meet their rational needs.And as your market matures, differentiating your product gets harder and harder. Features and services that once delighted customers become standard.Yesterday’s innovation is tomorrow’s commodity.To win your market, you need to move beyond your product. Beyond your prospects’ rational needs.You need to develop a brand that forms an emotional connection.Which is exactly what you’ll learn to do in this course.Soon you’ll have the skills to create a winning brand strategy, stay relevant through market evolution and increase the lifetime value of your customers. All with a proven, repeatable formula.Introduction video (4 minutes)This video file cannot be played.(Error Code: 102630)After taking this course, you’ll…Create a winning brand strategy that aligns with the ultimate desires of your dream clientsPosition your company as the obvious choice for your prospectsDevelop a memorable brand personality and effective messagingForm a strong, credible brand identity that attracts, engages and sticks with your prospectsDevelop an effective brand ecosystem to increase client loyalty and lifetime valueParticipants at any level of digital marketing expertise will get value out of this class.Emily SFinally, a way to learn branding that doesn’t disappointMost books and resources on branding are a huge letdown:300 pages of content that could be reduced to a single paragraphOverly simplistic, inactionable adviceAnd worst of all, outdated examples with no relevance to your businessNot this course.This course cuts straight to what’s important with actionable steps and relevant examples.So you can develop a brand that attracts ideal clients, improves the effectiveness of your campaigns and thrives as your market evolves.Learn to develop a winning brand strategy in 6 lessons:1) Brand DNA: See how the most successful brands have used the brand DNA formula to scale nationally and internationally.2) Brand soul: Learn the importance of having a brand vision and how to define your mission statement.3) Brand positioning: Discover how to position your brand effectively to distinguish your business in a competitive market.4) Brand messaging: Learn to create engaging brand messaging and brand experience through storytelling, personality and copywriting.5) Brand identity: Learn how to choose logos, colors and fonts that align with your brand positioning and resonate with your prospects.6) The magic of “Going Beyond”: Discover a unique approach to create a community of loyal clients and expand their lifetime value.When you get your brand right, everything else gets easierWhen you have a strong brand, you don’t need to have the best product. Just think about Starbucks: They may not have the best coffee in town, but they do have the longest lines.With a strong brand, you don’t need to panic when competitors copy you.They can copy your product, sure. But not your brand.In other words, a strong brand can thrive through competitive challenges that put other brands out of business.Once you’ve become a better brand strategist and applied this course’s lessons, the benefits — big and small — will ripple throughout your organization:On a tangible level……your campaigns will become more effective with lower acquisition costs, shorter sales cycles and higher customer lifetime value.On a not-so-tangible level……you’ll watch your team become more motivated as they work under a shared vision that they’re proud to be a part of. And eventually, your company will attract better talent.Whether you want to expand internationally, or just want to increase your market share, this course will give you a complete formula to make it happen.This course is essential for you if …You work in a B2C or B2B organization with average deal sizes of $10K and aboveYou’re a CEO, CMO, or marketer who wants to grow your business value, attract bigger deals, reduce acquisition costs, shorten your sales cycle, attract high-value clients and develop a stronger company cultureYou want to improve your branding skills and learn new, effective marketing strategiesThis course is NOT for you if…If you’re in a B2B with an average deal size much lower than $10KYou are not looking to grow your business you representYou don’t have time to implement new brand and marketing strategies to grow the companySkills you should have before taking this courseThe course is for beginners and advanced marketers alike.Whether you’ve read every book on branding, or this is your introduction to the topic, you’ll be a better brand strategist after taking this course.AboutFlavilla FongangFlavilla Fongang is the founder of the award-winning branding and marketing agency 3 Colours Rule.When she’s not advising brands such as BBC, Flavilla gives keynote speeches, hosts the podcast Tech Brains Talk, and leads Tech London Advocates – Black Women in Tech.Mercedes Benz gave Flavilla the “She’s Mercedes” businesswoman award and Linkedin named her as one of the most influential businesswomen.Your full course curriculumBranding1Brand DNA: The foundation for creating iconic brandsDiscover how the most successful brands have used the brand DNA formula to scale nationally and internationally.Topics covered:Understand what constitutes a brand and what doesn’tLearn the 6 elements to construct an effective brand DNADiscover the 3 phases of effective brand growth2Brand soul: The importance of brand purpose, vision and mission3Brand positioning: Distinguish your business in a competitive market4Brand messaging: Create an engaging brand narrative and experience5Brand identity: How to align with brand positioning to develop a brand6Go Beyond approach: Create a community of loyal clients and expand the lifetime value of each clientShow off your new skills: Get a certificate of completionOnce you have completed the course, pass a test to earn a CXL certification.Add it to your resume, your LinkedIn profile, or just get that well-earned raise.CXL Institute is an authorized LinkedIn education providerYou can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile.How to find CXL Institute on LinkedInGet ConversionXL Flavilla Fongang – Branding downloadGet this course and 50+ others when you sign up for CXL InstituteThis course (and all others – full list here) are included with the CXL Institute subscription.At CXL Institute, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.World’s leading practitioners teaching you their best stuff.50+ online courses on all things data-driven marketingNew courses added every single monthSign up for CXL Institute and get access to50+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)4 Minidegrees that give you advanced level skillsGot a team, multiple users? Get our Teams All-Access plan instead.The CXL Institute guarantee:7-day no questions asked money back periodYou can immediately apply learnings and improve your results.Readmore:http://archive.is/0Cyb6 Purchase ConversionXL, Flavilla Fongang – Branding courses at here with PRICE $599 $66