ConversionXL (Dominic Coryell) – Referral Marketing

Referral programs, compared to other acquisition activities, have 4 levers. In this lesson we will go through how to optimize each lever.  We’ll also cover how to use referrals to reach your current objectives, should they be driving revenue, driving valuable customers or reducing CAC while driving up LTV.Purchase ConversionXL (Dominic Coryell) – Referral Marketing courses at here with PRICE $499 $75ConversionXL (Dominic Coryell) – Referral MarketingBuild & optimize your viral channelYou most likely already have your most valuable marketing asset at your fingertips and aren’t using it right: your existing customers.Acquiring new users through existing user referrals is the most leveraged marketing activity possible because you not only acquire more valuable users, but also reduce your CPA and CLTV.What this course will teach youA step-by-step implementation guide to turn your existing users into new users, indefinitelyHow companies like TOMS, Bonobos, Hotels.com, Shutterfly and more all leveraged their existing customers to grow their organic customer base using referrals“Sideways” strategies to get referrals that don’t involve you directly asking your users to “refer a friend” again and again.This course is right for you if…You have existing users who like your product (measure with a high NPS)You currently have a referral program you don’t feel like you can manipulate.You don’t yet have a referral program, but have high “direct” traffic ration that must be cause by word-of-mouth-activities (WOMA).You were at one point excelling at referral marketing and have hit a plateauThis course is probably not for you if…You do not yet have Product/Market Fit (PMF)You have a low NPSYou have an extremely long sales cycle with high enterprise value that has no mid/top funnel optimization pointsYou’ll walk away withA complete five-step formula squeeze every possible referral out of your existing CRM by optimizing each of the 4 referral levers:Formula to find the right incentive to get users to shareFormula to find the most valuable sharing channelFormula to help advocates pick the right people to share withFormula to get referred users to convertFormula to help nurture referralsA model to map out the referral channel and make predictions like other channelsA referral roadmap integrated into existing marketing campaigns to maximize touch points and keep your program top of mindA model to measure normally intangible brand mentionsThis results in an evergreen channel to reduce CPA and increase CLTV of all your other channels.About your instructor, Dominic CoryellDominic Coryell, (aka DistroDom) is a tech entrepreneur in San Francisco. As a Co-Founder of Talkable, he understands referral intimately since he’s built programs for companies like TOMS, Bonobos, Hotels.com, Shutterfly and so many more. He’s spent years in the weeds optimizing referral programs to make sure that referrals as a channel are valuable and relevant.Dom has also coached hundreds of startups during his time as a Partner on the 500 Startups Distro Team and educating founders on how to grow faster and secure funding with his online traction program GIMME GROWTH.Before all this Dom was featured on many well known business publications such as FOX BUSINESS, the SUCCESS and the New York Times while he was building his first business in college, which happened to survive and thrive because of their successful referral program.Your full course curriculumReferral MarketingLesson 1Build a Referral Plan and ModelBuilding a referral program has many moving pieces that should be thought out and planned ahead of time. This class will teach you about all of those pieces, by using current relevant examples, then will give you a framework to build your plan using all those pieces. The plan will be highly dependant on a mathematical model that we build to predict program performance based on the 4 levers of referral marketing (visibility, sharers, new impressions, conversions)Topics covered:Overview of what makes a successful referral program, the levers and the componentsExamples of programs in the wild for different types of businesses e-Commerce, Mobile, SaaS, and marketplacesMapping out the different components such as structure, placements, positioning, and rulesReviewing a mathematical model for referrals with a templated exampleEnding with a clear plan of action to prep for an implementationLesson 2Implement Your Referral ProgramThere are really two options to launch a referral program: build it yourself or user a 3rd party tool. We’ll go over how to make the decision based on your plans and in-house capabilities as well as all open-source and 3rd party options.Topics covered:what are the features in your plan and what type of technical functionality is needed towhat are the technologies that exist (yesgraph, talkable, friendbuy, extole)fraud detectionstep by step integration of a programLesson 3Promote Your Referral ProgramGet ConversionXL (Dominic Coryell) – Referral Marketing downloadReferral programs will not work unless they are promoted on site in the correct way. In this lesson we will cover how to show off your referral program onsite, in-app, through email and how to constantly keep it top of mind using the campaign methodology.Topics covered:Where are the most visible places for your referral program to be hosted (onsite and inapp)How can you use email to drive advocates to shareHow to use campaigns as contests and leaderboards to constantly keep your referral program top of mind.Lesson 4Optimize Your Referral ProgramReferral programs, compared to other acquisition activities, have 4 levers. In this lesson we will go through how to optimize each lever.  We’ll also cover how to use referrals to reach your current objectives, should they be driving revenue, driving valuable customers or reducing CAC while driving up LTV.Topics covered:TOFO: How to get more people to see your offerTOFU: How to get more people to share you offerTOFU: How to get more shares per personTOFU: How to increase the shares value per advocateMOFU: How to get more engagement per shareMOFU: How to increase the likelihood of purchases (or intended action)BOFU: How to get more conversionBOFU: How to use nurture style campaigns to increase conversions Read more: http://archive.is/MYAP4Purchase ConversionXL (Dominic Coryell) – Referral Marketing courses at here with PRICE $499 $75