ConversionXL (Dan McGaw) – Optimizing Your Marketing Tech Stack
With the right set of tools, you can finally get the marketing results you’re aiming for
What’s a marketing tech stack?
Marketing tech allows you to connect different tools to track customer journeys and measure ROI.
Your “martech” A stack could include tools for data analysis and marketing automation software. It also includes support and live chat systems, community forums and prospecting tools.
It’s nearly impossible for most businesses to build the right stack from the beginning – unless you get expert help
With dozens of competing tools to choose from in each of these areas — and the teeth-gritting, time-wasting frustration of integrating multiple platforms using code or APIs —
During this 8-Dan McGaw, marketing expert, will demonstrate how to assess, eliminate, and incorporate the tools that will help you drive growth in a class course. Your business.
This video will show you exactly how to:
Choose and set up the right tools — You can no longer waste your marketing budget on useless or forgotten subscriptions
Build a taxonomy guide to scale your business — Imagine the confusion you’ll sidestep by helping all your team members use the same words for the same concepts
Integrate tools to build a holistic marketing machine — Stop exporting or importing data from one platform onto the next
Set up segment.com to put your customer data to work — Your existing data can be used to improve customer service and drive higher revenue.
Track lead and engagement scoring to identify hot leads — Instead of guessing who may be available to sign up or purchase, instead,
Get shit done without engineering — No coding required
Convert more customers using your tools — You can set your stack once and let it do all the heavy lifting.
What Effective marketing technology stack It will help you do
You can confidently choose the right tools for you business
There are many email providers on the market today (7000+). It can be difficult to choose one. Using Dan’s quick product evaluation matrix, you can be sure you’re committing to the right platforms.
Build an integration plan & make your tools talk to each other
Every marketing tech stack needs integration. Planning is key to creating a successful stack. This course provides templates to help you plan.
Find the keys to seamless integration
Two things are required to ensure reliable tool integration. To avoid delays in development, first give your engineers a well-planned integration plan. The second step is to create the tools that you require (with no coding skills).
Earn a raise or promotion for upgrading your analytics & operations skills
Marketing Technologists are some the best.-Paid marketers. During this course, you’ll learn the fundamentals of marketing operations and how to set up your analytics tools for useful data — making you a much more valuable team member.
Improve your sales & marketing conversion rates
Once your new tool stack is up and running, you’ll be able to automate processes you’ve always done manually. You’ll run tests across multiple channels, platforms, and audiences (and your analytics alone will tell you exactly what is or isn’t working). With all of these processes operational, you’ll see conversion lifts in every area of your sales and marketing.
This course is right for you if:
You’ve explored some marketing tools, but haven’t decided which will yield the best value
You’ve begun to collect data from various tools, but need to fit all the pieces together
You’re interested in learning more about marketing automation, analytics, CRMs, data piping, support systems, live chat system, forms, & prospecting tools
You have a general understanding of marketing automation & integration, basic Google Analytics reporting skills and some technical know-How (or Zapier Experience)
This course is probably not for you if:
You can’t stand looking at numbers, graphs, or data, and you’d rather just trust your gut
You’re not currently working with any sort of marketing tech or tool
You’re looking to learn about advertising or content marketing tools
Want to dig deep into technical integration with Google Tag Manager?
These are the skills you need:
Marketing automation: A basic understanding
Basic skills in reporting using Google Analytics
A basic understanding of how to integrate tools.
Some technical knowledge-How and Zapier experience.
In just 8 sessions, you’ll be able to:
Select & integrate the right tools for your stack — Feed your business more complete, useful insights
Make sure you choose analytics tools that work for your brand — Learn to differentiate between similar platforms’ features, and pick the one(s) that will help grow your business
Your team should be provided with a detailed plan of implementation — Win everyone over, even your engineers
To make better business decisions and increase conversions, you can selectively analyze your data. — Run the reports that matter, and tune out the noise
Automate your marketing automation and lead generation-gen systems — So your revenue grows accordingly
For accurate data structure, you will need to create an analytics spec and a data taxonomy reference. — No more mislabeled data. No more tool sprawl. No more different ideas from team members on how to call a customer.
Your Complete course curriculum
OPTIMIZING YOUR MARKETING TECH STACK
Lesson 1
What is Martech? Stack What is the solution to my marketing problems?
Contrary to common practice, a marketing tech stack is more than just the motley collection of tools you’ve been using to run campaigns. This class will include:
How to think of your stack and the tools it should have — You might just be overlooking a platform that can grow your business
What problems can the right stack help you solve — Freeing up more time through automating your lead-Follow and gen-The beginning of the up process
Lesson 2
Pick the right tools for your stack
There are over 7000+ options to choose from. This can make the selection process confusing or overwhelming. Dan’s step-By-This step-by-step approach will help you select and evaluate the best marketing and business Intelligence tools for your needs. Here’s what Class 2 will include:
Innovative ways to find new tools — So you’ve always got best-In-You have class tools at your disposal
How to organize your stack — No more hunting for data in the wrong platforms, or wondering “Which tool does that again?”
How to choose the right tools for you business model — Not all marketing tools are created equal, and not all will fit your unique business
Dan’s straightforward way to choose tools and present findings — It’s not enough to find the right tool. You must buy the right tool.-Your team can also send you an email
Lesson 3
The stack can be integrated
All elements of your marketing technology stack should be integrated with your website, product, and any other business tools. It’s possible to do it right if you know the long-term secrets, shortcuts and tricks of the pros. We’ll go through:
This is how the integration of different tools looks — And how you should set up integrations for faster data transfer and less redundancy
Marketers will find tag managers a blessing. — Your Google Analytics team will jump for joy at this one
How to decide if you should use a customer data platform. — Not all businesses need this type of tool. If you do need it, it can be a game.-changer
Lesson 4
Your stack taxonomy
Your tech stack should help you transform your business, from automating sales and marketing processes to providing reliable, meaningful information. But if nobody knows how things are named or where to find information, you’ve got no chance getting your team to embrace new systems. These are sometimes boring but extremely important topics:
How to make a taxonomy/schema sheet — Standardize your stack structure and names in an easily scalable, referenceable document
This is how to identify which actions users perform — So that things like “sales-qualified lead” It should be the same for everyone in your company
How to store and manage important technographic and firmographic data — The right classifications make it much easier to search, sort, and segment
How to ensure data governance within your marketing stack — Make sure your tools generate untainted, reliable data at every step of the process
Lesson 5
Data driven analytics
The right analytics setup can help you learn a lot more about your customers. The right analytics setup is essential to understanding demographics, firmographics (organizational insight), and simply knowing more about people’s behavior. Dan will demonstrate:
How to improve reporting and KPIs — Stop tracking vanity metrics, and start running more meaningful reports
Which analytics tools can help track behavior — Often, customer and prospect behavior can tell us more about their needs than the customers themselves
Why Google Analytics just isn’t enough nowadays — Supplement your main analytics platform with tools that fill in the missing holes
How to track calls from your analytics — Paint a more complete picture of where your wins are coming from
Lesson 6
Capture emails to generate more leads
No matter what your business is, email capture should always be your top priority. This class will help you learn how to create more leads in richer context. We’ll answer questions like:
What are the major providers that help you capture emails You’ll want to consider how these tools integrate with your email marketing platform, and what data is most valuable to your marketing team
What are the differences between different types of lead-Solutions for generation? The right tool is for you, your business model and the information that you require from prospects.
How can we get email addresses, and enrich them with valuable information? Getting someone’s email is good, but getting someone’s email while learning more about them is much better
Lesson 7
Automating your marketing
Automation is eating the world — and businesses that don’t use will get eaten too. You will learn about the key players in the marketing world and how to select the right automation tool that suits your needs. Dan will also show you simple and effective marketing automation tricks that can personalize your marketing, as well as freeing up your time to do other things. You’ll learn:
Here are the top features of a marketing automation tool — Sort the genuinely good players from the sea of copycats
How to map fields from your automation tool to other parts of your stack — So form field values land where they should, every time
How to show the leadership cost of a tool — Make your case for a valuable tool in the most persuasive way possible
To improve personalization, create a progressive profiling program. — We’ll talk about what questions to ask customers and when
Personalize each touchpoint for your customer journey — So that not only are YOU generating higher revenue, they’re happy with your service or product, and loyal to your brand
Lesson 8
CRMs can be used to manage relationships
It is becoming increasingly difficult to distinguish between marketing automation tools and customer relationship management (CRM). Despite this, there are still a few tools that can be used to help customers. “worth it” CRM tools can help you better manage customer relationships. If you are a member of a sales team, you will need to use CRM tools. Have To have a Customer Relationship Management tool (CRM). In this class, we’ll cover:
Your The main considerations in choosing a CRM — Including whether your team will be able to adapt to it or not
Why CRM isn’t just a sales tool — It’s time to break down the departmental silos and work as one team
What CRM attributes matter most? — Overlook bells and whistles in favor of tools that enable real, useable insights
How to port Salesforce “action tracking” Integrate your analytics tool — Know who customers are, what they’ve been up to, and what you need them to do next
> Please contact our team if you have questions, or broken links via our email [email protected]
