ConversionXL, Ben Labay – Voice of customer data

Clearly understand what research is and what it’s not, and how to leverage this understanding to ask better questions. This course is available for Pre-order and delivery within a few days.ConversionXL, Ben Labay – Voice of customer dataFind the real reasons behind customer actionsYou think you’re listening to your customer. You’re not. You’re wasting your time. This course will open your eyes to the why, allowing you to filter through all the excuses and symptoms that people complain about. “Shipping costs” or “not enough time” are not the problems….they are the symptoms. Learn the theory and an actionable framework for asking the right questions and collecting the right data so you can find the real reasons why people buy your product or why they don’t.Introduction video (2 minutes)After taking this course you’ll…Clearly understand what research is and what it’s not, and how to leverage this understanding to ask better questions.Evaluate how voice of customer fits into a marketing initiative, and why.Develop a roadmap to understand your customer through specific VoC research methods, to understand users and their perceptions, user motivations, user behavior, and user fears, uncertainties, and doubts.Develop a clear understanding and process for translating the data into insights and an implementation and testing planGetting to the why to change behavior and perceptionsVoice of customer data is key to getting at the ‘why’ behind what is happening with the brand and products and all the marketing efforts used to change behavior and perceptions. Without it, established brands can’t adapt to changing landscapes of customer attitudes and market forces. Kodak, Nokia, The US record industry all learned this the hard way. Then again, you can’t just listen to what people say and expect miracles.This course teaches a framework to efficiently collect data on users perceptions, behaviors, motivations, and anxieties in a way to put insights into action. You’ll be able to come out with a clear understanding of the theory, process, and implications of a proper voice of customer research program.Learn from tried and practiced processes with dozens of companies across size, vertical, and industry. E.g., a Proctor & Gamble D2C brand, multiple mattresses brands, short term loans, gambling sites, online education platforms, nutrition supplement companies, and a ton of beauty and cosmetic brands.This course is essential for you if …You work with customer data and need to get insights from this data.You want to stay close to your customer regarding their behaviors, perceptions, motivations and anxieties.You work on a UX team and need a systematic framework for collecting and leveraging customer qualitative data for digital experiences.This course is NOT for you if…You want quick insights. Processing qualitative data requires being bored with data, you can’t let the machines do the work because they don’t have data on customer perceptions in real time.You only want to work with quantitative, big data problems.You don’t work with customers or customer data.Skills you should have before taking this courseThis course is beneficial for anyone wanting to learn more about how the voice of customer data can impact a brand. Prior knowledge and experience in statistical concepts and marketing basics are an advantage.AboutBen LabayBen is Speero’s Managing Director. He combines years of academic and statistics training with customer experience and UX knowledge to help scope and run conversion research programs for companies around the world.Your course curriculumVoice of customer data1VoC Research Principles for CROChange the way you think about data, research, and knowledge generally. This lesson presents 5 mental models that help to understand research pitfalls generally, with specific examples from research and testing programs.Topics covered:Conduct research without (much) biasDelineate different research techniques for different goalsDefine VoC research in the context of CRO2Understanding Personas3Perceptions4Behaviors5Motivations & Goals6Anxieties (fears, uncertainties, doubts)7Data Processing8Bonus: LocalizationShow off your hard-earned skills and strengthen your profileLinkedIn found that people who add credentials to their profile receive 6x more profile views than those who don’t.Add your certificates to your profile, share your accomplishments with the world, and join our alumni network.Get this course and 90+ others when you subscribe to CXLThis course (and all others – full list here) are included with CXL subscription.At CXL, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription.World’s leading practitioners teaching you their best stuff.90+ online courses on all things data-driven marketingNew courses added every single monthSubscribe to CXL and get access90+ courses (full list here) on all aspects of data-driven marketing (new courses added every month)9 minidegrees that give you advanced level skillsGot a team, multiple users? Get our Teams All-Access plan instead.The CXL guarantee7-day no questions asked money back periodYou can immediately apply learnings and improve your results.Here’s What You’ll Get in ConversionXL, Ben Labay – Voice of customer data– Download Sample files “ConversionXL, Ben Labay – Voice of customer data”Course Requirement: ConversionXL, Ben Labay – Voice of customer dataReal Value: $1299One time cost: USD 285Frequently Asked Questions For “ConversionXL, Ben Labay – Voice of customer data”How to make payment for “ConversionXL, Ben Labay – Voice of customer data” ?Please add to cart on this page and go to checkout page. You can also add as many other products as you like and make a one-time payment.We accept several type of Stripe payments such as Visa, Mastercard, American Express, Discover, Diners Club, Google Pay, Apple Pay and JCB, payments from customers worldwide. Paypal & Bitcoin please contact us.We strongly recommend our customers to make a payment through Stripe & Paypal . Because it is a safest and super security for you as well as for us.Is it safe?100% Secure Checkout Privacy PolicyEncryption of sensitive data and communication.All card numbers are encrypted at rest with AES-256 and transmitting card numbers runs in a separate hosting environment, and doesn’t share or save any info.How can we deliver you the course?After you pay for “ConversionXL, Ben Labay – Voice of customer data” on our library, please follow the download links in your account page here: |ConversionXL, Ben Labay – Voice of customer data|In some case, the link is broken for any reason, our supporter will renew the download links and notify to your email within a few hours business day. 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Lastly, download times are much quicker in the mornings, before noon, Pacific time. during download make sure your device is not sleeping off screen.What is the refund policy “ConversionXL, Ben Labay – Voice of customer data”?We’ll Bear The Risk, You’ll Take The Results…Within 30 days of purchased |ConversionXL, Ben Labay – Voice of customer data|, if you don’t get anything out of the program, or if your order has any problem, or maybe for some reason, you just don’t like the way it is. Please contact us and we will do our best to assist. Thank you for your understanding.Have More Questions?Our support staff is the best by far! please do not hesitate to contact us at email: [email protected] and we’ll be happy to help!You want to get “ConversionXL, Ben Labay – Voice of customer data?!!!YES! I’M READY TO ADD TO CART BUTTON ON THIS PAGE NOW !0There are no reviews yet.Add a Review Cancel replyYou must be logged in to post a review.